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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results.

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How to leverage business analytics insights with Association Management Software (AMS)

Nimble AMS

Here’s how to get started. . How c an p rofessional a ssociations b enefit f rom b usiness a nalytics? . Business analytics provides the necessary historical background to see how previous decisions affected operations and the direction of movement toward your association’s goals. Improve the member experience .

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Association Brain Food: 1.5.24

Reid All About it

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 277
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Association Brain Food: 3.10.23

Reid All About it

Nimble AMS describes how it can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs, and deliver personalized communication and content. Ryan Law at Animalz shares advice from three marketers about how to succeed as a content team of one. 1 CAE credit.

Committee 195
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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. SMS marketing. Staff meetings. by Tony Rossell, Marketing General Inc.

Revenue 256
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Association Brain Food: 4.19.24

Reid All About it

Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue?

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Association Brain Food Weekly: 4.9.21

Reid All About it

WBT Systems, who sponsored the session, is betting your members would love it too, so they described how to host your own ideation session. I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. Heavy workload. Content barriers. Quick hits. 1 CAE credit. .

San Diego 370