Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Chapter habits. More info/register.

Revenue 205

Revenue Certificate Committee Leadership 205

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). How can you segment them? .

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. If your target audience has opted into your communications, the open rate should be on the higher end. Resource: Email Marketing vs. Marketing Automation [Explained]. What to open?

Tips 166

Tips Email Marketing Newsletter Communications 166

GrowthZone

AUGUST 3, 2023

The award recognizes excellence in operations, member services, and community leadership. Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations.

Long Beach 148

Long Beach Iowa Video Utah 148

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Quick hits. Ernie Smith, Associations Now ). Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. shares 15 ways to improve your newsletter content and delivery.

Chicago 200

Chicago Newsletter Mooc Education 200

Association Adviser

APRIL 19, 2018

Like the ocean, the association community is always in motion. Novel ways of communicating with members develop while outdated channels fade away. New generations of potential members arrive on the scene eager to participate but with communication preferences different from the old guard.

Survey 60

Survey Communications Maine Report 60

Higher Logic

MAY 16, 2019

I define and see the impact of digital transformation for associations using three main pillars. Technology also plays an increasingly important role to enable our organizations to better understand our members, and personalize marketing, communications, and member services. You know the popular phrase: “Content is king.”

Member Experience 196

Member Experience Technology Content Communications 196

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan.

Social Media 254

Social Media Tools Member Engagement Revenue 254

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. While Pulizzi’s presentation was more than 200 slides, his main objective was simple.

Content 64

Content Marketing Strategy How To 64

Reid All About it

DECEMBER 22, 2017

The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. – Structured Content- A Marketer’s Secret Weapon. More info/register.

Nashville 153

Nashville Chicago DC Maine 153

MemberClicks

APRIL 24, 2024

Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved. Transparency and communication builds trust. Even when management decisions may be debated, transparency and communication can minimize any friction.

Association Management 52

Association Management Tips Software Social Media 52

Reid All About it

JUNE 7, 2019

The Road to Member Engagement Is Paved with Personalized Marketing. Find out how content personalization can drastically improve member outreach through analyzing interactions and thinking beyond just recipients, as well as leveraging the predictive nature of online activities to tailor the whole member experience. 1 CAE credit. .

Proposal 170

Proposal eBook Maine Tips 170

Higher Logic

APRIL 12, 2018

On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. Do You Need a Private Secure Communication Channel? The Problem with Using Public Social Media Platforms. It's YOURS!

Organization 143

Organization Social Media Maine Revenue 143

Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195

Revenue Committee Strategy Technology 195

Associations Now

MARCH 19, 2020

Good SEO strategies can promote any content marketing goals. What is your content marketing strategy trying to accomplish? If your focus is lead generation, then build topic clusters for your content. You can develop a pillar page for each of your company’s main focus areas. Do people seem to tune you out?

Organization 111

Organization Content Maine Strategy 111

Blue Sky eLearn

JUNE 7, 2019

Automates communications. These communications don’t have to be impersonal, as you can choose to send them to different segments of the members in your CRM according to their various interests. Refreshing your website’s contents, especially that on your homepage, is likely already a regular part of your association management practice.

How To 183

How To Course Software Content 183

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. But what about zero-party data? Yeah, we get it.

Marketing 52

Marketing eBook millennials Cost 52

Higher Logic

FEBRUARY 27, 2018

As a remedy, the communications team looked for a way to connect people within – and across – businesses. The goal: strengthen communications, create a shared culture, and invigorate employees around a shared mission through an intranet. Their community, basecamp, launched six months after platform selection.

Kansas City 180

Kansas City Library Kansas Team 180

Reid All About it

JUNE 16, 2023

The weekly list of free educational events and resources for the association community… “The main hope of a nation lies in the proper education of its youth.” Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Erasmus Podcasts. More info/register. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Blue Sky eLearn

MAY 15, 2017

Copywriters know that the most powerful piece of communication they write is the headline. It persuades readers to stop what they’re doing and instead dive into a piece of marketing communication. The title of your webinar summarizes the main promise or focus of your event. The headline is what grabs attention.

Content 126

Content Examples Marketing Strategy 126

Reid All About it

JANUARY 5, 2018

The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. Anna Toon, product marketing manager for careers & education, Community Brands.

Nashville 150

Nashville eBook DC Chicago 150

Higher Logic

JULY 19, 2018

Because it’s the main way we receive valuable communications. Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. This is easy to do using marketing automation’s web tracking feature.

Tips 159

Tips eBook Newsletter Marketing 159

Achieve

MARCH 1, 2024

While your audience probably receives marketing materials and updates from your organization, these communications aren’t always the most effective at fostering close relationships. Two main groups of people create nonprofit podcasts: individuals who work at a nonprofit and individuals who work with nonprofits. Hosting site.

Event Planning 52

Event Planning Software United States Maine 52

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Creating a content development strategy. Creating a content development strategy. Assisting with the search for new learning technologies. Environmental Scan.

LMS 172

LMS Course Price Team 172

Higher Logic

MAY 17, 2016

If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. Content strategy for bloggers. Topical content spreads.

Tips 185

Tips Content Education Social Media 185

Reid All About it

NOVEMBER 26, 2021

Find out how to apply the three cornerstones of a culture of engagement and understand the main reasons your good employees leave. How the Pandemic Has Reshaped Digital Work and Content. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. CAE credits.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

WBT Systems

FEBRUARY 20, 2018

Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Or is this program considered a commodity product by the marketplace so the organization providing it at the lowest price is gaining the market share? Is the program even meeting a market need? Value to market.

Education 160

Education How To Certificate Committee 160

WBT Systems

NOVEMBER 22, 2016

These may include: IT, Professional Development, HR, Membership, Finance, or Marketing. To ensure clarity of communication, it is a good idea to nominate one person to be the main contact for the LMS vendor, such as a project manager. Which content standards will you need to support – SCORM or Tin Can / Experience API?

Learning Management System 150

Learning Management System eBook System LMS 150

Protech

OCTOBER 6, 2020

By Liz Palm, Marketing Director. These new concepts were the main topic s of discussion in Protech’s webinar with technology experts from Association Analytics , Guidebook and Higher Logic. . Does this new model devalue the credibility of the content in any way?

Revenue 124

Revenue Social Media Content Cost 124

Associations Now

MAY 29, 2019

Also: The ROI behind content marketing. The first step in hosting accessible meetings is often making sure every attendee can communicate effectively. Content Marketing, ROI, and Time. Learn how to determine the real ROI from your content marketing efforts. link] via @CMIContent. Other Links of Note.

Content 87

Content Cost Recruiting Recruitment 87

WBT Systems

MARCH 14, 2017

The reasons for their demise are usually quite similar and seem to revolve around four main areas that come up in almost every conversation. The user interface needs to be easy to use and navigate, designed to help new users of the system to easily find the content and activities they need, in an intuitive fashion.

LMS 215

LMS Learning Management System Certificate System 215

Reid All About it

DECEMBER 15, 2017

Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. Marketing Charts ). Although this Harvard Business Review article is written for a corporate audience, the main points apply to associations as well. Automotive News ).

Indiana 150

Indiana Technology Content Strategy 150

Nimble AMS

JULY 28, 2022

Association Management Software: Your association management software (AMS) is the main technology your organization will need to upgrade if you feel your current software isn’t connecting you to all a reas of your organization. Because members want learning content, they’re willing to pay for the training opportunities.

Software 122

Software LMS Learning Management System Missouri 122

EventMobi: Association Events

SEPTEMBER 28, 2023

Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

Directory 147

Directory Organization How To Kansas City 147