Associations Now

MARCH 2, 2020

Those content pillars your association leans on appear to be holding your association up, but they may be holding it back. Here’s a case for tying content to your brand’s ambitions. Whatever the signs, they all point in the same direction: You need to be mapping your content using a new approach. By Eric Goodstadt.

Content 116

Content Strategy How To Analysis 116

Socious

NOVEMBER 7, 2016

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries. As a customer marketer, you already know this.

Marketing 100

Marketing Content Revenue Products 100

Higher Logic

APRIL 3, 2018

The secret to doubling your donation revenues through matching gifts is simply marketing them to your constituents. You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors. Around membership renewal deadlines.

Marketing 189

Marketing Strategy Revenue Tools 189

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

Content 78

Content Conference Video Marketing 78

Higher Logic

MAY 20, 2020

One of the main reasons someone joins an association is to advance in their career, which starts with education. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. Check out the Ultimate Guide to Marketing Automation, available below.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

YourMembership

MARCH 6, 2012

Content Recycling Tip. A common writing exercise for fiction writers is to write a short story and then switch the voice or point-of-view from which it is told – take first person to third or main character first person to narrated by a secondary observer of the action. You can use this same concept to repurpose your own content.

Content 150

Content Tips Software Social Media 150

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. The channels are similar but more advanced.

Marketing 52

Marketing How To Social Media New Jersey 52

Vanguard Tech

SEPTEMBER 18, 2012

One of the most powerful (and in my opinion, under attended) sessions at the ASAE Annual meeting in Dallas last month was Monica Bussolati’s presentation titled " The Hottest Tool in Member Retention: Content! ". But then I realized that the first point of a content marketing strategy is to just do it ! Find a Common Voice.

Content 70

Content Marketing Dallas Guidelines 70

NXUnite

JANUARY 2, 2024

Visitors should be able to land on the website and immediately begin interacting freely with your nonprofit’s content. To improve the user experience (UX) of a website, follow these best practices: Avoid pop-ups that block the main content and consider using sidebars instead.

Memphis 130

Memphis Content Video Project 130

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

Marketing 52

Marketing How To Discount Content 52

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Behind the Scenes: How We Built a Webinar Using ChatGPT Learn how AI can be used to ideate webinar topics, build the abstract, and write the content outline and script. Hear about ways AI can be used to help promote a webinar.

LMS 256

LMS Revenue Arlington Education 256

Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184

Marketing Pennsylvania Social Media Content 184

Association Briefings

OCTOBER 19, 2020

Implementing the hub and spoke model for content marketing helps your association organize your content better, and leads prospective members through every stage of the buyer’s journey. In today’s digitally-driven environment, these objectives are equivalent to what B2B marketers call lead gen. Sounds familiar?

Content 52

Content eBook Marketing Strategy 52

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. nonprofit email marketing program is key to your success – and we’ll show you how to do it well by sharing industry best practices.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 62

CA Marketing eBook Tools 62

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Will you send them additional content resources? Ask them to sign up for a new learning course?

Strategy 169

Strategy Social Media Discount Newsletter 169

Associations Now

JANUARY 30, 2020

A new Eventbrite report makes the case for embracing experiential marketing tactics in 2020 to grow your audience and get noticed. The report offered lots of food for thought, but what I found most interesting was the section that spoke to the marketing tactics that event pros must add to their arsenal in 2020.

Marketing 106

Marketing Report Maine Survey 106

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Report Marketing Detroit Social Media 100

Fonteva

NOVEMBER 8, 2019

Many live virtual events and on-demand recordings are also educational in nature, and people will likely be willing to pay for this type of content – especially if it’s presented by popular VIP speakers. These can be courses created in-house or with an instructional designer, or developed from content that’s currently available.

Content 56

Content LMS Discount Price 56

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members. Stakeholders.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. While Pulizzi’s presentation was more than 200 slides, his main objective was simple.

Content 64

Content Marketing Strategy How To 64

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF].

Report 83

Report Marketing Survey Tools 83

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Association Adviser

MARCH 31, 2017

Is your association taking advantage of all the event-related content that your annual conference generates? While putting forth your best efforts to put on a great event and increase attendance (and future members), it’s easy to leave event- and year-round content opportunities on the table. An Annual Content Treasure Trove.

Content 60

Content Tips Video Newsletter 60

Association Success

APRIL 25, 2017

Recently, I came across a question on ASAE Collaborate about the Search Engine Optimization (SEO) impacts of embedded content from third-party sites. An example for associations might involve directly embedding content from your AMS site into a page in your CMS site. Where do you stand in search presently?

Content 76

Content Social Media Guidelines Revenue 76

Blue Sky eLearn

AUGUST 21, 2018

While you may be the main point of contact, don’t let all the conversations and decisions rest on your shoulders. What content do you want to be populated in your LMS by that date? When adding new content, keep your audience in mind! Membership. Meeting Planning. Customer Support. Be Prepared. What is your “Go Live” goal date?

LMS 194

LMS Tips Project Course 194

Reid All About it

DECEMBER 22, 2017

The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. – Structured Content- A Marketer’s Secret Weapon. More info/register.

Nashville 153

Nashville Chicago DC Maine 153

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Take away key criteria for selecting the right format for the right content. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits.

LMS 243

LMS Software Chicago Washington 243

Blue Sky eLearn

APRIL 15, 2019

We created a summary reviewing their main points when it comes to certificate and certification programs to help organizations take the first step in making the right decision about which works best for them! Content typically specialized and focused in scope. Assessment content is usually broad in scope. Program Oversight.

Certificate 177

Certificate Maine Content Review 177

Association Adviser

DECEMBER 19, 2017

When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. Use an integrated marketing technology platform to harness your association’s data. Automated workflows.

Technology 62

Technology Marketing Cost Tools 62

Mizz Information

APRIL 2, 2013

Then "content marketing" became a thing--THE thing of the moment/year, it seems--and writing for the sake of writing kind of got lost. Maybe it's because now I am more of a marketer and my thought/writing process has just evolved away from personal to business. Or at least it feels like it to me.

Content 40

Content Marketing Maine Process 40

Associations Now

MARCH 19, 2020

Good SEO strategies can promote any content marketing goals. What is your content marketing strategy trying to accomplish? If your focus is lead generation, then build topic clusters for your content. You can develop a pillar page for each of your company’s main focus areas.

Organization 135

Organization Content Maine Strategy 135

Association Adviser

DECEMBER 19, 2017

When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. Use an integrated marketing technology platform to harness your association’s data. Automated workflows.

Technology 60

Technology Marketing Cost Tools 60