Association Adviser

DECEMBER 20, 2023

For associations and membership-based organizations, sustaining financial health often relies on diversifying revenue streams beyond traditional membership dues. Non-dues revenue (NDR) has become a critical aspect of financial sustainability, and an effective strategy heavily involves intentional and preplanned content development.

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Revenue Content Strategy Organization 88

Association Adviser

JULY 5, 2023

In the fast-paced world of content creation, it’s essential for small-staff associations (or, let’s be honest, any association with limited staff, time and resources) to find innovative ways to make the most of their resources.

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Content Innovation Resources Strategy 109

Higher Logic

NOVEMBER 9, 2015

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it content strategy. The Five W's (for content strategy). Why are you communicating?

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Content Strategy Organization Communications 120

Reid All About it

APRIL 26, 2024

Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages.

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Content Survey Education Strategy 266

Higher Logic

JANUARY 24, 2019

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. Member engagement drives retention, and communication is the key to boosting engagement. Ensure effective communication with member self-service options.

Communications 209

Communications Software Member Engagement Event Planning 209

Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber Don’t send on the hour.

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Communications How To New York Guidelines 262

Blue Sky eLearn

FEBRUARY 18, 2021

Although your association might not be meeting in person right now, plenty of organizations are moving their meetings and events online and engaging members in the digital realm. Construct a communication plan to engage members. Construct a communication plan to engage members. Use virtual tools to encourage participation.

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Organization Software Newsletter Tips 232

EventMobi: Association Events

SEPTEMBER 28, 2023

A member directory, or member list, is a list of all members of your organization. Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). Organizations can choose to include as much or as little information as they want.

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Directory Organization How To Kansas City 147

Higher Logic

MARCH 12, 2019

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Use the same communication tools.

Communications 174

Communications eBook Tools Team 174

Associations Now

JUNE 21, 2023

During the opening keynote at ASAE’s 2023 Marketing, Membership, and Communications Conference, he shared five principles for telling authentic and compelling stories. According to Bhargava, organizations can achieve relevance by engaging in purposeful storytelling. Making it simple will help people remember,” Bhargava said.

Communications 94

Communications Marketing Library Examples 94

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

Content 52

Content Revenue How To Social Media 52

HighRoad Solution

FEBRUARY 24, 2022

Content is even more meaningful for associations because the general value prop for most organizations comes down to the 3 Cs: communications, communities, and most importantly, content. From this perspective, content becomes the fuel for the entire operational engine, from marketing to sales to programming.

Content 78

Content Strategy Revenue Communications 78

NXUnite

MAY 15, 2024

71% of donors feel more engaged when they receive personalized content, meaning you can use what you know about your audience to divide them into groups related to their interests and send them meaningful and unique follow-ups. Create a post-event follow-up schedule that details when a message should be sent and the content it should include.

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Tips Social Media Survey Content 130

ISAE

OCTOBER 31, 2023

Mastering Leadership Communication to Connect with Members Whether you manage a social or professional fraternity or sorority, communicating with members should be one of your top priorities. With all your organization has to do on a daily basis, member engagement activities can unintentionally fall by the wayside.

Communications 52

Communications Leadership Software Recruiting 52

GrowthZone

APRIL 3, 2020

During a crisis situation, timely communication and reacting in the present are essential for associations. Most website content management systems (CMS) allow you to quickly build new page or update an existing page flexible design options. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience.

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Communications FAQ Press Release Directory 127

Association Success

DECEMBER 5, 2019

So much of what an association produces involves or revolves around content. . Regardless of your association’s staff size, managing all of this content can feel like a full-time job. Luckily, you’re not the first person to try to navigate the ever-growing list of content formats and how to organize your work around them.

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Tools Content Strategy Organization 83

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way. Plan to cover all topics.

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way. Plan to cover all topics.

Communications 60

Communications Content Survey Social Media 60

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Perhaps your association, like many organizations, is guilty of assuming too much. Culprit No.

Communications 61

Communications Content Survey Analysis 61

.orgSource

APRIL 17, 2023

Accountants Content moderators Legal Assistants Proofreaders Entry-level stock traders Transcribers Graphic designers, where creativity isn’t a priority Customer service representatives Soldiers Writers, where quantity is a greater concern than quality I reviewed several of these lists. quadrillion floating-point operations per second.

Communications 88

Communications Team Proposal Analysis 88

GrowthZone

APRIL 19, 2021

In the GrowthZone AMS 2021 Association Industry Survey Report , we asked association staff and executives, “Related to your organization’s response to COVID, are there any success stories you’d like to share?” Good content and quality speakers will attract attendees online, but it has to be good.

Organization 148

Organization Survey Revenue Social Media 148

Aaron Wolowiec

JANUARY 19, 2016

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. Without content, communication efforts are null.

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Communications Social Media Newsletter Video 100

Association Adviser

MAY 14, 2020

Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. The post How to Make Your Content Work Harder for You appeared first on Association Adviser. Here's how.

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Content How To Strategy Organization 148

MemberClicks

FEBRUARY 2, 2024

When was the last time you updated your association or membership website’s content strategy? High-quality web content engages current members, helps recruit new ones, and enhances your organization’s brand and reputation. We’ll explore these five tips for developing more engaging content: Set quantifiable goals.

Content 52

Content Tips Guidelines Video 52

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce create community impact, more so now than ever before,” said ACCE President & CEO Sheree Anne Kelly.

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Communications Directory Social Media Massachusetts 78

Association Adviser

SEPTEMBER 29, 2022

A recent study from Content Marketing Institute and MarketingProfs showed that 67% of B2B marketers say their team was asked to do more with the same resources in the last year. But there’s good news: That same study showed that not all of the most successful content marketers have huge teams and budgets. Learn more.

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Resources Content Marketing How To 78

Crowd Wisdom

JULY 25, 2023

How Crowd Wisdom LMS creates learning courses to help your organization succeed When it comes to creating courses for your learning program , the Crowd Wisdom team focuses on collaboration to develop a shared content vision. Crowd Wisdom works closely with your organization and subject matter experts (SMEs) to build course content.

LMS 52

LMS Content Strategy Authoring Tools 52

Aptify

JANUARY 21, 2022

Here is some association trends data that can help point the way for your organization to better serve your members in uncertain times. . Here are five ideas from the association trends study to help prepare your organization for the future: 1. The organization was providing little value. Provide greater member value.

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Organization Certificate LMS Membership Management 138

Aaron Wolowiec

OCTOBER 18, 2016

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. you guessed it.

Communications 100

Communications Survey Social Media Revenue 100

Wild Apricot

JANUARY 13, 2011

Content Strategy is a term that is popping up more and more often in the business world. In a guest post, Ja-Naé Duane defines content strategy and shares her advice on how to promote your cause, association, non-profit or member organization using a content strategy.( read more ).

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Content Strategy Organization How To 150

Nimble AMS

DECEMBER 16, 2022

During the past year, d id your organization experience disruption in the form of a shrinking budget or a smaller staff? If so, you’re not alone ! How to innovate at your member-based organization in 2023 . Has your organization considered leveraging artificial intelligence (AI)? User-friendly community management.

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Innovation Organization How To LMS 100

Association Success

MARCH 4, 2020

Betsy Reid is the communications and marketing director at PEAK Grantmaking, an association of grant-writing professionals. In that role, which she’s held less than a year, Reid has begun to rethink the strategy around content and how the organization reaches out to its members. The post What content metrics actually matter?

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Content Social Media Team Resources 94

Associations Now

MARCH 22, 2020

How do you communicate with staff and members? How do you effectively communicate your response to the crisis with staff, members, and other stakeholders? The organization is preparing to host more such events and to move more education related to its certification online if need be. What do you hold off on or prioritize?

Communications 124

Communications Learning Management System Course Certificate 124

Associations Now

MARCH 19, 2020

Good SEO strategies can promote any content marketing goals. What is your content marketing strategy trying to accomplish? Even if it isn’t about generating organic traffic, SEO can still be useful, writes Kelsey Raymond on the HubSpot blog. If your focus is lead generation, then build topic clusters for your content.

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Organization Content Maine Strategy 121

Reid All About it

APRIL 19, 2024

His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. James Young of Product Community describes a twist on mentoring. By supporting these pairings, associations can foster a learning culture and community. Congratulations, Dean!

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Newsletter Content Social Media Education 250

Higher Logic

APRIL 12, 2018

On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. Do You Need a Private Secure Communication Channel? The Problem with Using Public Social Media Platforms. It's YOURS!

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Organization Social Media Maine Revenue 143

AssociationChat

JUNE 16, 2020

We’ve initiated our crisis communications plan, shifted to a virtual event, and now what? One way event planners can continue to market and grow their network is by using content. . But, before breaking down what types of content you can create, you should understand the importance of having a content strategy. .

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Content Strategy Case Study Social Media 96