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NOVEMBER 20, 2020

Amidst the helpful insight, two messages stood out for me: “a crisis presents opportunities, not just threats,” and “pivot, don’t panic.”. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Presenter: Bonnie Wallsh. Virtual conference pricing. 1 CMP credit.

Certificate 370

Certificate System Dallas Price 370

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JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community Platform Demo Day. Quick hits.

LMS 369

LMS Certificate America Committee 369

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FEBRUARY 26, 2021

They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. Fri 2/26 at 10 a.m.* – The Nonprofit Communications Engine (NYSAE Engagement Lounge). Presenter: Sarah Durham, founder, Big Duck.

Recruiting 329

Recruiting Recruitment Project Technology 329

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MARCH 12, 2021

Host/presenter: video producer Jeff Achen, CallSign51. Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenter: Caroline Francis, Ed.S, The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Presenters: Christopher Deubert, General Counsel, DC United.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

FEBRUARY 19, 2021

Conference content. Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. I love Marketing General Inc.’s

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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AUGUST 28, 2020

Topics will include the value of peer-to-peer networking, mentorship, developing and utilizing exemplary communication skills across genders, and proven strategies for career advancement at every level of the organization. Presenters: Elizabeth Lombardo, PH.D., Presenters: Ann H. 1 CMP credit. More info/register.

Montana 359

Montana North Carolina Content Certificate 359

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APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

NOVEMBER 12, 2021

Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. Presenter: HR and career development professional Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC. Presenters: Todd A. Marketing fundamentals.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

SEPTEMBER 25, 2020

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Presenters: Kristi C.

Case Study 285

Case Study Content Montana Price 285

Membership Marketing

JULY 7, 2020

Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program. Present how the value of membership outweighs these concerns.

Recruiting 64

Recruiting Recruitment Cost Process 64

Reid All About it

SEPTEMBER 18, 2020

At Managing Editor , they provide advice for creating culturally inclusive marketing because… “Empty words won’t fix racial injustice, and as content producers, we need to refuse to be accomplices who write pretty but meaningless words in times of crisis to help companies gloss over their realities of racial disparities at their companies.”.

Montana 350

Montana Certificate Conference Content 350

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APRIL 30, 2021

Check this flowchart before you decide to put that content behind a paywall or lead magnet form. They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. Presenter: Mikki Williams.

Education 354

Education Technology Strategy Revenue 354

Association Analytics

SEPTEMBER 27, 2023

Below are five convincing points you can present when making your case, each paired with relatable examples to drive the point home. Instead of merely presenting dry numbers or facts, weave them into a compelling narrative. These could be member retention, recruitment, products & services and event registrations.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

MARCH 25, 2022

Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. Presenters: Smriti Bansal, Head of Content, Braindate by e180. Presenter: Melissa Curtin, MSW, Certified Coach, HeartMath® Certified Trainer. 1 CMP credit. More info/register.

Revenue 195

Revenue Content Virginia Technology 195

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JANUARY 21, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. Hear about accessibility and community—and why community leaders need to step up to the bar in terms of creating an equal space for all. More info/register. Host: Vanilla.

Survey 195

Survey Newsletter Price Technology 195

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OCTOBER 20, 2023

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. ACE, IACE, Director, Regulatory Affairs at American Association of Airport Executives Kelly Whelan (moderator), Content Marketing Manager at Higher Logic Tue 10/24 at 4 p.m. You’re leaving money on the table! Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

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MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Presenter: Caroline Francis, Ed.S, The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Host: Community By Association. Virtual watercooler.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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AUGUST 21, 2020

Presenter: Lee Gimpel, founder of Better Meetings. Presenters: Barbara Dunn, Partner @Barnes & Thornburg LLP. Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager, Blue Sky eLearn. Presenters: Ann H. Presenters: Dan Ratner and Scott Oser. More info/register.

millennials 307

millennials Montana Class Education 307

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NOVEMBER 13, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Presenters: Georgi Ann Bailey, Hon. Presenters: Krysten Douglas, Senior Sales Manager, Visit Indy. Presenters: Charles Quatt, president and founder of compensation consulting firm Quatt Associates. 1 CAE credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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APRIL 2, 2021

Association member communications. Interested in grading your association communications? A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. Quick hits. Host: PCMA.

Revenue 335

Revenue Conference Industry Strategy 335

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OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Presenter: Elina Jutelyte, Founder and Event Consultant, Endo-Exo. Presenters: Ann H. Presenter: Christina Rowe, founder, The Collaborative.

Utah 370

Utah LMS Conference Technology 370

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MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Chapter sponsorships. 1 CAE credit. Host: ASAE.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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APRIL 5, 2024

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. We’ve become passive receptors with no sense of history, “entirely absorbed by the present moment—to the exclusion of everything else.”

Revenue 256

Revenue Price Denver Tools 256

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APRIL 12, 2024

Member recruitment. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Learn to create targeted personas in ChatGPT for personalized content and interactions. Staff meetings. More info/register. 1 CAE credit. 1 CAE credit. More info/register.

Revenue 256

Revenue Strategy Price Newsletter 256

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MARCH 19, 2021

Presenter: Dr. Lawana Gladney, CEO, Gladney Enterprises, LLC. Presenter: Jamie Notter, co-founder, Propel. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Presenter: Caelan Huntress, Creative Director, Stellar Platforms. 1 CMP credit. Fri 3/19 at 12 p.m.

LMS 370

LMS Nashville Strategy Video 370

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JUNE 11, 2021

Are there any new things to communicate in your contract? Presenters: Barbara Dunn, Partner at Barnes & Thornburg LLP, representing groups. Such failures to communicate effectively in the workplace can hinder a career. Presenter: Lisa Johnson, SHRM-SCP, SPHR, Owner, HR Know-How LLC. More info/register. Host: Hopskip.

Certificate 322

Certificate Technology Communications Revenue 322

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Presenter: Cara Silletto, MBA, CSP, President & Chief Retention Officer, Magnet Culture. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Host: Community by Association. More info/register.

Revenue 370

Revenue North Carolina Industry Technology 370

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OCTOBER 15, 2021

Ann Smarty, Content Marketing Institute ). How to do a website content audit: a step-by-step guide with examples. Presenter: RD Whitney, Founder, Community Leaders Institute (CLI). Presenters: Todd A. Learn how to create authentic engagement using real video content. Tenenbaum, Esq. ). Ann Handley ).

Revenue 195

Revenue Committee Strategy Technology 195

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? High quality has its place if your association needs to present its best image for recruiting or promotional purposes.

Communications 84

Communications Video Survey millennials 84

Higher Logic

MAY 29, 2020

If so, secure a copy of the strategic plan, and use it as the guide for your presentation. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Arc 3 Communications

NOVEMBER 18, 2021

The term “thought leadership” tends to be used loosely these days to describe any content that has to do with an industry, regardless if it has any real value to the reader or not. What is Thought Leadership Content? Thought leadership is not necessarily just a type of content, but a type of content marketing.

Content 52

Content How To Newsletter Leadership 52

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SEPTEMBER 17, 2021

Bruce Rosenthal and Jeffrey Schottland advise associations to offer exclusive content and lead generation opportunities to sponsors. They describe how the American Public Transportation Association’s Knowledge Hub delivers sponsored educational content to members. Content distribution: everything you need to know right now.

Content 195

Content LMS District of Columbia Tips 195

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Salesforce Recruitment, Onboarding and Training. Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools. Content Sharing and Management. Generate, analyze and present reports. Recruit, on board, and train sales staff. Performance.

How To 362

How To Process Tools Team 362

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ). Host: TechSoup.

DC 275

DC Washington Learning Management System LMS 275

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JANUARY 28, 2022

Presenter: Tony Rissley, Expo Auctions. Presenter: Chris Klauda, Senior Director, Market Insights, STR. 5 Tips to Deliver a Better Member Experience: How to Present Your Member Benefits for Max Engagement. Presenter: Ronja Francoeur, Member Engagement Specialist. Presenters: Erica Salm Rench, MBA, COO, rasa.io.

Newsletter 195

Newsletter Survey Team Software 195

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DECEMBER 11, 2020

Quick hits before we get to the list of next week’s free education: 3 ways virtual presenters can elicit greater audience response and connection. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Sarah Gershman, Harvard Business Review ). BYOB, obviously. Mon 12/14 at 2 p.m.

Project 370

Project Education Software Review 370

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MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. I definitely agree with the #1 blogging tip: create a content strategy. I found a few good reads for you this week….

millennials 150

millennials Recruiting Recruitment Revenue 150