Reid All About it

AUGUST 11, 2023

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Change management. Generational stereotypes. Caputo, J.D.

Chicago 195

Chicago Certificate Marketing Content 195

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Find out how to avoid common misconceptions and pitfalls of implementing AI, and stay ahead of the competition by utilizing emerging AI strategies to improve your business operations. Print magazines. 1 CAE credit.

Certificate 268

Certificate Denver South Carolina Project 268

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

APRIL 26, 2018

I am definitely one of those people who loves and needs to have the latest gadgets. Research is an absolute truth if you’re shopping around for a new marketing automation platform. Technology evolves , and so will your marketing automation platform. It’s definitely a worthwhile endeavor to stay informed about platform changes.

Marketing 197

Marketing Team Software Class 197

Reid All About it

JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. More info/register (ASAE Marketing Professionals Community).

LMS 268

LMS Education Member Engagement Revenue 268

Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions.

Communications 75

Communications Survey Tools Report 75

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – 1 CMP credit. More info/register. Mulford, Esq.,

LMS 257

LMS Revenue Arlington Education 257

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Reid All About it

APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Quick hits.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Leadership development for young members. More info/register.

Survey 257

Survey Project Strategy Education 257

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fridays@4 Speaker: Carolyn Nopar, former Chief Development Officer for the YWCA Metro Chicago and Director of Development & Communications for Family Focus Mon 6/26 at 8 a.m. Event apps. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. He mentioned this cool member benefit: peer-to-peer learning networks for people in the same job role, for example, CEOs, CFOs, HR, marketing, etc.

Chicago 200

Chicago Newsletter Mooc Education 200

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Higher Logic

NOVEMBER 9, 2015

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram.

Content 120

Content Strategy Organization Communications 120

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Recruiting 240

Recruiting Recruitment Member Engagement Communications 240

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. I will definitely make that again.

Revenue 205

Revenue Certificate Committee Leadership 205

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. How does it align with the association’s strategies?

How To 169

How To Case Study Cost Revenue 169

Reid All About it

APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. 5 tips to attract and engage the next generation of leaders—excellent advice from members of ASAE’s Healthcare Community Advisory Committee.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

.orgSource

MARCH 20, 2023

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. It’s a journey that begins with leadership and strategy.

Leadership 88

Leadership Process LMS Technology 88

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Let’s think of these campaign types as the Larry, Moe and Curly of the marketing automation world, with slightly less eye poking. Event promotion.

Marketing 250

Marketing Tips Communications Report 250

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Intriguing. More info/register. More info/register.

San Diego 259

San Diego Strategy Conference North Carolina 259

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Sponsorship strategy. Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. Take advantage! Virtual event benchmarking data.

Montana 369

Montana Conference Education Tennessee 369

Reid All About it

JANUARY 5, 2024

I’ll definitely make her party prosciutto bundles and double blue canapés again. In this course, we delve into key strategies and methodologies to elevate your member engagement, refine value propositions, and foster a symbiotic relationship between organizational revenue and member value. 1 CAE credit. More info/register.

Revenue 279

Revenue LMS Price Education 279

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy. 1 CAE credit.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Timely stuff. Event experience. Their approach? 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Higher Logic

MAY 16, 2019

This change in the member’s journey requires a proactive, responsive, data-driven strategy so that you can engage each member at various levels of the funnel. Many definitions of digital transformation focus exclusively on technology and can be confusingly complex. How to Adapt Your Digital Strategy for the New Member Journey.

Member Experience 196

Member Experience Technology Content Communications 196

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Content marketing. You need a content marketing ecosystem to support them. Association podcasts.

Committee 195

Committee Education Software Technology 195

Reid All About it

MARCH 26, 2021

They suggest strategies for resolving some of the challenges you probably have with your SMEs. The webinar will cover physical distancing layouts, enforcing mask/sanitization policies, keeping attendees engaged and enjoying the event, lessons learned, and how communication between all parties has never been more important.

Innovation 259

Innovation San Diego LMS Strategy 259

Higher Logic

FEBRUARY 27, 2020

Josh Slyman , Community Manager at Higher Logic, is on the front lines with customers every day. He lives and breathes communities and is helping customers create integrated strategic approaches to community and automated communications. Advice from Community Experts on 3 Common Challenges You May Be Facing.

millennials 207

millennials Content Tips Communications 207

MemberClicks

MAY 13, 2024

From disorganized messaging to confusing landing pages to ineffective donation strategies, community engagement is a hot mess at many companies, corporations and nonprofits alike. In today’s post, we’re going to take a look at how to do online community engagement right. What is online community engagement?

Strategy 52

Strategy Survey Leadership Content 52

Association Adviser

FEBRUARY 15, 2019

The future of technology is definitely mobile-driven. A mobility strategy thus becomes crucial for harnessing member engagement for your association. So how can you go about leveraging mobility strategies to gain traction in member engagement? Mobile Strategies for Member Engagement.

Member Engagement 68

Member Engagement Strategy How To Handbook 68

Higher Logic

MARCH 7, 2017

Contrary to what one might believe, in many communities across industries, multiple departments participate by creating content and sharing expertise or by taking other actions. Marketing clearly dominates - 79% marketing teams participate in community - but they definitely aren’t the only ones who bring something to the table.

Survey 214

Survey Team Marketing Content 214

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. ChatGPT can definitely help professionals with tasks, but its output still requires a human touch. AI conversations continue to bubble up in our community as we grapple with its potential and risks.

Project 195

Project Tools Revenue Metro 195

Associations Now

MARCH 19, 2020

Good SEO strategies can promote any content marketing goals. What is your content marketing strategy trying to accomplish? This means you won’t be perceived as an expert, and you most definitely won’t generate more leads,” Raymond says. Also: Be prepared to answer questions from new members. Are you answering them?

Organization 135

Organization Content Maine Strategy 135