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Association Brain Food: 4.12.24

Reid All About it

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. We will share best practices and help each other with financial information. Learn which settings to adjust for privacy and security, and understand what information is safe to input into AI tools. Staff meetings.

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Four Ways Psychology and Email Marketing Tie Into Each Other

Associations Now

That’s because email isn’t just about your message. Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency.

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

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6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Association Briefings

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. But its reign is over.”

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Association Brain Food: 6.30.23

Reid All About it

. – Corporate Partner Engagement for Nonprofits: Getting Started Corporate partnerships offer a significant source of funding and other resources, but they require careful planning, consistent communication, and a willingness to collaborate to achieve shared outcomes. That’s why marketing often falls prey to the classic spray and pray model.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

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Association Brain Food: 5.12.23

Reid All About it

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. on the same day. on the same day.

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