Higher Logic

MAY 8, 2019

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” Niche conferences.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Briefings

MARCH 30, 2021

It’s funny looking back at the , Wall Street Journal article that started it all, coining the phrase email is dead : “Email has had a good run as king of communications. Here we are more than a decade later and email’s reign is more powerful than ever. But its reign is over.” Wait, what?! That’s up from $39 last year!

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Providing resources to chapter leaders. Creating visual content.

Video 285

Video Washington Social Media DC 285

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Fri 1/26 at 12:30 p.m. – More info/register.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). No matter the size or type of your association, and no matter your current role, see how you, too, can distinguish and propel your organization. Organizer: Association Women Technology Champions Tue 5/16 at 12 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Onboard New Members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

DECEMBER 5, 2017

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Staying Relevant.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Fri 11/20 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

Certificate 370

Certificate System Dallas Price 370

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners.

Marketing 80

Marketing LMS Social Media Course 80

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. More info/register.

Email Marketing 174

Email Marketing Social Media Library millennials 174

EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Here’s how to organize and execute your campaign in 9 simple steps!

How To 130

How To Discount Social Media Software 130

Nimble AMS

OCTOBER 18, 2021

Not personalizing member communications. . Sending generic member emails does nothing to show members you understand and care about their needs. But sending targeted, personalized communications does. You can’t personalize member communications or employ AI and predictive analytics effectively if you have outdated data.

Member Experience 120

Member Experience System Email Marketing Examples 120

MemberClicks

OCTOBER 20, 2023

According to Harvard Business Review , organizations that prioritize balanced “reduction plus offensive investment” in software maximize value and return on their software investment and outperform competitors with more defensive, cost-cutting approaches. This increases the efficiency and effectiveness of your organization.

Software 52

Software Association Management How To Email Marketing 52

Reid All About it

MAY 3, 2019

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. It’s frustrating to have member and event attendee data spread out across the organization in different databases. Wed 5/8 at 12 p.m. 1 CAE credit.

Tucson 262

Tucson Phoenix Products Tools 262

Higher Logic

JANUARY 23, 2019

Improving member communications. What Do Automation Rules and Marketing Automation Mean? Marketing automation is another Higher Logic tool used for automating marketing communication, powered by features like lead scoring and email campaigns. Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136

Marketing Communications Case Study Tools 136

Reid All About it

FEBRUARY 12, 2021

The weekly list of free educational events and resources for the association community…. Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI.

Revenue 370

Revenue North Carolina Industry Technology 370

MemberClicks

FEBRUARY 7, 2023

So much time for membership organizations is focused on getting new members. Advertising, events, emails, cold calls, networking socials, lunch and learns, webinars and sponsorships (just to name a few). Member onboarding is vital to the long-term success of your organization. What do you do when you finally get that new member?

Learning Management System 98

Learning Management System Social Media System Video 98

Reid All About it

JANUARY 7, 2022

The weekly list of free educational events and resources for the association community…. Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. Invest in you. Reflection questions. Employee experience. Quick hits.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Aptify

NOVEMBER 5, 2020

Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. Direct them to online resources, such as your calendar of events, career center, and online learning courses.

How To 148

How To Newsletter Examples Communications 148

Higher Logic

AUGUST 1, 2019

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional).

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. This series of 15-minute videos cover hot topics and issues related to 501c organization management.

San Diego 259

San Diego Strategy North Carolina Conference 259

Association TRENDS

JUNE 30, 2020

An AMS, or Association Management System, is a cloud-based technology solution for associations and nonprofits that allows them to manage all aspects of their organization in one place. An organization’s data is robust and must be kept organized and clean. I input my email send list just like everyone else; one email at a time.

System 98

System Email Marketing Communications Process 98

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Membership management software facilitates communication with members. What is membership management software?

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. every Monday.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JULY 9, 2021

The weekly list of free educational events and resources for the association community…. Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. She says, “Disruptive organizations create just enough order to allow change to happen smoothly. Host: Fridays@4.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. That’s why marketing often falls prey to the classic spray and pray model. . Two months from now, I hope to see some of you at Non-Dues-a-Palooza in Denver too. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Association Adviser

FEBRUARY 6, 2019

Timberlake’s team focused on helping small staff associations maximize their resources through one-on-one support and, notably, in-person AMS installation to ensure a smooth transition into use of its software – sometimes an association’s largest investment. The Naylor Marketplace was introduced in 2017.

Directory 97

Directory Software Virginia Email Marketing 97

Achieve

MARCH 2, 2022

Technological advances and changing times have made it necessary for nonprofits and organizations everywhere to develop dynamic online fundraising strategies to find success. In addition to its convenience and low cost, online fundraising is ideal for organizations and nonprofits who are looking to easily expand their reach.

Social Media 59

Social Media Email Marketing Class Tools 59

Association Success

OCTOBER 28, 2020

Nowadays, you can’t be too careful with who you communicate with online. This can be especially troublesome when you want to share exciting and resourceful information about your company and products. Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose.

California 78

California Newsletter Software Revenue 78

MemberClicks

DECEMBER 19, 2023

What’s the first thing you do when you want to learn more about an organization? Your organization’s membership website is one of your most visible marketing assets. Additionally, poor user experience can cause up to 50% of website visitors to end up with a competitor organization. Probably look up their website!

Directory 52

Directory Discount Software Tools 52

Reid All About it

MARCH 17, 2017

If your organization has a webinar scheduled in the next few weeks, please send me the link. Tue 3/21 at 12 p.m.* – Maximizing Impact with Minimal Resources. Fisk, director of public and science communications, Soil Science Society of America. I’ll be happy to feature it as long as it’s not too product-centric. Host: ASAE.

DC 150

DC Washington America eBook 150

Reid All About it

MARCH 4, 2022

The weekly list of free educational events and resources for the association community…. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Top Trends in Content Marketing 2022. Russian tanks vs. global networks. Mon 3/7 at 1 p.m. – every Monday. CAE credits.

Class 195

Class Certificate Content Committee 195

Reid All About it

AUGUST 6, 2021

The weekly list of free educational events and resources for the association community…. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. The data may support a business case for additional resources for chapter programs. Host: Fridays@4.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195