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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

The first pitfall into member attrition is the assumption that members are committed to sticking with an organization simply because they’ve signed up to pay regular dues. When a member pledges their dues, they’re also investing in your organization’s ability to provide value through development and training opportunities.

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Email Marketing Do’s and Don’ts During COVID-19

Associations Now

Offer resources for your community, like free livestream yoga or meditation classes, or organize food dropoffs to the people who cannot leave their homes. The post Email Marketing Do’s and Don’ts During COVID-19 appeared first on Associations Now. So, what should you be doing? Above all, be generous.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

A member directory, or member list, is a list of all members of your organization. Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). Here’s a list of the most common options: Name Contact info (phone, email, etc.)

Directory 147
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114 Free Resources for Associations and Chambers

GrowthZone

In an effort to support organizations during these uncertain times, hundreds of tech companies are offering free use of their product, extended trials, discounts, and more. As a technology resource for associations and chambers of commerce, GrowthZone aggregated this list of relevant and useful programs to help member-based organizations.

Resources 158
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Is an Email Marketing Price War on the Way?

Associations Now

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? And its model, if it holds up, could be attractive to small-scale marketers as well.

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Association Brain Food: 1.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. How can I help my organization be more data driven?

Survey 256
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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

We’re most attached to the groups or organizations that we’re most involved in. You can maximize their membership value by providing members with the connections and resources they care about the most, year-round. With tools like online community and marketing automation , you recreate the best parts of your association online.

Tools 296