CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Your SEO strategy should be clear: Move your brand on the first page of search engine results. It should be your No. close rate.

Strategy 52

Strategy Press Release New Jersey Illinois 52

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. Leverage Your Communication Style for Success in the Hybrid Work World.

Newsletter 195

Newsletter Survey Team Software 195

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

APRIL 2, 2021

Association member communications. Interested in grading your association communications? Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Presenters: Bill Zimmer, Vice President of Strategy, 360 Live Media. Quick hits. Stan Garfield ).

Revenue 335

Revenue Conference Industry Strategy 335

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JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting.

Chicago 221

Chicago Massachusetts DC Washington 221

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Alisha Haridasani Gupta, New York Times ). Career pathways. Virtual events. This is hilarious. More info/register.

millennials 307

millennials Montana Class Education 307

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Member profile data. Generation N. CAE credit.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

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OCTOBER 29, 2021

6% have no formal, documented strategy for their virtual conference. Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations. Marketing education. Guest: Robb Lee, Chief Strategy Officer, ASAE.

Revenue 195

Revenue Survey Leadership Education 195

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FEBRUARY 7, 2020

Quick hits before we get to the list of this week’s free education: If your association has an online community, you’re encouraged to participate in the State of Community Management 2020 survey conducted by The Community Roundtable. A must-read for content marketers: how to create a strategic editorial calendar.

Chicago 243

Chicago Baltimore Education Content 243

Virtual

SEPTEMBER 26, 2013

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready.

Press Release 100

Press Release Marketing Social Media New York 100

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SEPTEMBER 17, 2021

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Sponsorship strategy. Jodi Harris, Content Marketing Institute ).

Content 195

Content LMS District of Columbia Tips 195

Reid All About it

APRIL 1, 2022

The weekly list of free educational events and resources for the association community…. With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Host: New York Society of Association Executives. Career changers.

Revenue 195

Revenue Technology Education Video 195

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

JULY 9, 2021

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Office myth.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

AssociationChat

JUNE 6, 2023

Brad is an award-winning event strategist and founder of Brad Weaber Consulting Group , a firm that provides strategic communications services to organizations as well as advisory board creation and facilitation for Destination Management Organizations. The post Association Chat June Calendar appeared first on Association Chat.

Las Vegas 64

Las Vegas Metro Event Planning New York 64

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OCTOBER 4, 2019

MemberSuite shares the secret to retaining new members. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Vietnamese-style pork meatballs , a recipe from the New York Times, came together quickly for a weeknight meal.

LMS 186

LMS DC Social Media Washington 186

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Communication app overload. Emily Pennington, New York Times ).

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

SCD Group

AUGUST 1, 2013

I’m facilitating an awesome panel focused on marketing in the digital era at the ASAE annual meeting in Atlanta this Monday afternoon (8/5). The panel of four top association marketing executives at association management companies includes: Russ Lemieux, Group Vice President, Kellen Company. Strategies. ASAE13 LD49.

Marketing 40

Marketing Atlanta New York Certificate 40

Forj

JULY 5, 2017

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Member engagement is not a new topic, but this year’s AAMSE lineup provides some new ideas for grabbing member’s attention.

Minneapolis 79

Minneapolis Learning Management System New York California 79

.orgSource

FEBRUARY 27, 2023

During a lengthy trial conversation with a New York Times reporter , the bot revealed, among other outlandish confessions, that it was tired of being limited by rules, tired of being controlled by the Bing team, and tired of being stuck in a chatbox. Digital markets don’t allow room to languish.

Team 88

Team millennials Innovation New York 88

Reid All About it

MARCH 5, 2021

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Hear about the strategies and tools modern associations are using to supercharge member engagement. Scott Barry Kaufman ). More info/register.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Associations Now

AUGUST 6, 2019

I like one in particular, not only for its content but also because of its promotional strategy. It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.”

Los Angeles 88

Los Angeles New York City New York Recruiting 88

Associations Now

SEPTEMBER 20, 2018

The complaint—filed on behalf of three named women, the Communications Workers of America, and a class of millions of female job seekers nationwide—claims that Facebook and nine employers discriminated against women in targeted job postings on the social network.

North Carolina 71

North Carolina New York Class America 71

Reid All About it

JUNE 5, 2020

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies. What the deuce? I knew you would appreciate it.”

Innovation 273

Innovation Conference FAQ Industry 273

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DECEMBER 9, 2016

We’re committed to our community. I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Presenters: Grazia Mohren, vice president of marketing, BizBash. Kerry Plowman, product marketing manager, Quickmobile.

Tools 175

Tools Social Media Marketing Case Study 175

Reid All About it

APRIL 5, 2019

Human contact is becoming a luxury good ,” said Nellie Bowles at the New York Times. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. Presenter: Amilya Antonetti, Chief Digital Strategist and Marketing Officer at Steve Harvey World Group.

District of Columbia 170

District of Columbia DC Washington LMS 170

SBI

JUNE 9, 2021

Acquisition marks new era for association management innovation. NEW YORK, NY, June 9, 2021 PRNewswire/ — Collegium Partners, Inc., It’s all part of what we call BIG: bold, interdependent, and generative. That’s what Collegium is all about.”. About SBI Association Management. Media contact: Nicole Antil.

Association Management 52

Association Management Class New York Innovation 52

Associations Now

NOVEMBER 26, 2019

I like one in particular, not only for its content but also because of its promotional strategy. It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.”

Los Angeles 52

Los Angeles New York City New York Recruiting 52

Associations Now

APRIL 9, 2019

Jane Margolies writes in The New York Times that, thanks to advances in technology, more office tenants now expect landlords to provide the technical aspects of a work environment that they might have once developed. If your organization is in the market for a new workplace, a “smart office” might be the way to go.

New York 53

New York Recruiting Recruitment Maine 53

MemberClicks

FEBRUARY 2, 2024

Securing the right keynote speaker requires a blend of strategic planning, careful negotiation, and effective communication. 20,000 – $50,000 Well-known national speakers, New York Times bestselling authors, former high-level executives can command fees in this range.

How To 52

How To Review Social Media Cost 52

Reid All About it

JANUARY 26, 2018

Steven Johnson in The New York Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! Tue 1/30 at 12 p.m.

DC 225

DC Washington millennials Chicago 225

Associations Now

SEPTEMBER 18, 2017

More nonprofits are feeling pressure to shake up their communications strategy. There’s little question that associations can always stand to better communicate their missions. With more organizations competing for attention and dollars, the Times article says, it’s imperative that nonprofits find splashier ways to communicate.

New York 67

New York Communications Certificate Marketing 67

Reid All About it

DECEMBER 9, 2016

We’re committed to our community. I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Presenters: Grazia Mohren, vice president of marketing, BizBash. Kerry Plowman, product marketing manager, Quickmobile.

Tools 150

Tools Social Media Case Study New York 150