GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. But more importantly, communicating these association benefits is key.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. When it comes to communication, meet them where they are.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

FEBRUARY 5, 2016

Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. Register here. (1 1 CAE credit). Wed 2/10 at 3:00 p.m.

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing. Digital initiatives.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

AUGUST 21, 2020

They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Association membership app.

millennials 307

millennials Montana Class Education 307

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Member app. Bulletin describes how a member app helps you nurture member engagement.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. . Recruit and Retain Millennial Members. Learn the basics of monetizing your learning and explore strategic and creative ways to maximize your education revenue.

LMS 150

LMS millennials Blended Learning System 150

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Chapter sponsorships. More info/register.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Usability testing.

Revenue 195

Revenue Video Strategy Industry 195

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Too often, O’Reilly says, sponsored content is viewed purely as a nondues revenue opportunity.

Member Engagement 89

Member Engagement Social Media Revenue millennials 89

Association Success

OCTOBER 26, 2020

By 2025, Millennials will account for 75 percent of the American workforce. These organizations are failing to build a pipeline; they lack a dedicated campaign to appeal to and engage, Millennials and GenZ members. You need to share relevant content and build a community. Do you know who your members will be 10 years from now?

millennials 78

millennials Recruiting Recruitment Committee 78

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. – Be a Participant of the World’s Largest Non-Dues Revenue Resource.

Tampa 200

Tampa Revenue Education Content 200

Association Success

JUNE 24, 2019

We have a dramatic shift in the labor markets where at one end of the spectrum we have millennials who demand a very clear work-life balance and at the other end, we have highly skilled baby boomers who are retiring but still want to stay intellectually challenged and busy. LEVERAGING TECHNOLOGICAL TOOLS. These tools are free.

Certificate 112

Certificate United States Tools millennials 112

Association Freak

MAY 21, 2022

But unfortunately, the effects are rippling through the association world – putting downward pressure on membership, lowering advertising, royalty, and other revenue sources, and impacting the dashboard metrics of most organizations. Users, of whom 67% are Millennials, have saved $170M+ this year. The Exploding Data Economy.

Revenue 72

Revenue Discount Products Marketing 72

ISAE

JANUARY 17, 2024

However, the volatility of membership rates has forced associations to change the way they approach member recruitment, engagement, and retention, placing more of an emphasis on delivering the value outlined in their membership offerings. Technology plays an essential role in improving member experiences and association operations.

Cost 52

Cost Review Software Member Experience 52

Associations Now

SEPTEMBER 10, 2014

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Total revenue: $465,255. New members enrolled: 1,899. Dues per member: $245. ROI: 1,761 percent. None of those numbers are typos.

Recruiting 40

Recruiting Recruitment Social Media millennials 40

YourMembership

FEBRUARY 27, 2014

The side effects of this change are: A loss of traditional revenue generated by membership dues. Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology.

Case Study 150

Case Study Arizona Social Media Revenue 150

Reid All About it

MARCH 9, 2018

. – Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Many associations will need to adjust their structure to attract and retain millennials and Gen Z, whose members will bring critical skills and a fresh perspective to the association community. 1 CAE credit.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

JUNE 10, 2016

Presenters: Tom Jelen, Director of Digital Communications, American Speech-Language-Hearing Association. Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. Grow Sponsorships, Attendance and Revenue for your Virtual Conference.

System 150

System millennials Member Insights Recruiting 150

WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. Increasing revenue and membership with podcasts. Use your podcasts to blatantly recruit members too.

Content 150

Content Education Products millennials 150

Reid All About it

NOVEMBER 11, 2016

Learn how to evaluate your program for volunteer engagement, determine how best to deploy volunteers, create a communication plan, and screen and train volunteers to be an important part of your volunteer recruiting, retention and recognition plans. . – Walking the Walk: Engage Volunteers in your Volunteer Engagement Program.

Handbook 237

Handbook Washington eBook DC 237

Leading Learning

JULY 12, 2021

Recruit your team. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. We have you covered: Assess where you are now. Secure leadership support and a funding commitment. Elizabeth Weaver Engel, M.A.,

Case Study 52

Case Study Technology millennials Strategy 52

Association Adviser

FEBRUARY 7, 2018

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

Social Media 71

Social Media Recruiting Recruitment Software 71

Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . Three years after rolling the dice on dues, ICF’s revenue grew to $6 million from $3.5 Source: Association Adviser Communications Benchmarking Survey 2016. Association Communication Challenges (Percent who agree).

millennials 60

millennials Ohio Proposal California 60

.orgCommunity

FEBRUARY 25, 2019

Machines are giving us the ability to understand and communicate with members more personally than ever before. What are your current revenue and sales priorities? Do you need to: Recruit new members to broaden your base. If you seek to deeply engage constituents (And, who doesn’t?), The goal might seem obvious. Develop Themes.

Marketing 68

Marketing Case Study eBook Social Media 68

Association Adviser

FEBRUARY 7, 2018

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

Social Media 62

Social Media Recruiting Recruitment Software 62

Reid All About it

AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Learn how to incorporate tactical strategies designed to enhance the management, engagement and training of millennial employees. 1 CMP credit.

Columbus 39

Columbus North Carolina LMS millennials 39

Association Adviser

APRIL 16, 2013

The new world order has to do with shifting demographics (baby boomers approaching retirement and Gen X and the Millennials rising); different modes of communications (virtual and social media); and an elemental change in what people value. The associations that don’t adapt are simply dinosaurs and not long for this world.

New York 60

New York millennials Analysis Revenue 60

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. 1 CAE credit. Location: Washington DC. 1 CMP credit.

DC 150

DC Washington Tools Education 150

Reid All About it

MARCH 3, 2023

How can associations provide corporate partners with valuable access to their member communities ? That’s the question the Professionals for Association Revenue asked several association executives and consultants. Sponsorships. 1 CAE credit. More info/register. More info/register. 1 CAE credit. More info/register (members only).

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Year-round attendee community.

Blended Learning 41

Blended Learning Education Video Conference 41

Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012).

New York City 60

New York City New York California Video 60

Reid All About it

FEBRUARY 24, 2023

The For-Profit Competitors Are Here More and more, for-profit private networks and communities are competing with associations for membership, engagement opportunities, and revenue. The Association Hiring Landscape Join a discussion with recruiters and career experts on the state of the association hiring market. 1 CAE credit.

Certificate 39

Certificate Innovation Education Process 39