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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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How to increase registration for your virtual events

Association Success

ACOFP had a 90% attendance rate for its virtual conference, ACOFP ’20 Virtual, which the organization created to replace its annual in-person convention. That kind of number is astonishing, even considering how many people have been searching for development opportunities while working from home.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! How Do I Create a Membership Drive? PST spot !

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. SMS marketing. Gen Z education.

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Association Brain Food: 6.30.23

Reid All About it

Non-dues revenue partners. Navigate CES describes how your association can improve the customer journey for sponsors, exhibitors and advertisers. Achurch Consulting describes how to take an intentional approach to tool implementation. Conference/abstract management. Conference/abstract management. Sponsorships.

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How to embrace change so your association can reach more people

Association Success

From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. For example, many associations hold annual events and conferences. The post How to embrace change so your association can reach more people appeared first on AssociationSuccess.org.

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Association Brain Food Weekly: 5.21.21

Reid All About it

Niche conferences. They make an argument for adding smaller, niche virtual conferences to your event lineup. Conference design. He suggests five changes to conference design that are long overdue. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. How to Hybrid.

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