Socious

NOVEMBER 14, 2016

Inbound marketing and sales strategies focus on using helpful, relevant, and empathetic content to educate prospects and draw them in to your business. Your customers are brought into your business with valuable content that helps them connect with your brand in a positive way. Area #5) Educational Content.

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Marketing Content Products Education 100

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JANUARY 12, 2017

Use this home to provide content and engagement opportunities that are specifically designed to add value to current customers. Way #4) Encourage Customer-Created Content. There are two reasons for this: Reason #1) Search engines love customer-created content, which helps you get found. That’s why content is so important.

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Marketing How To Content Products 100

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DECEMBER 19, 2016

If you’ve ever been through a website redesign, you know that websites have so many more pages than you notice at first glance, internal links, keywords and content that all need to be maintained or migrated during the redesign. Often, if you add keywords you’ll have to build out new content as well. Factor #4) Content and Data.

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FEBRUARY 25, 2016

The 1% Rule in Internet culture tells us that roughly 1% of your group creates original content. 9% respond to that content, contribute to it, or share it in some way. The other 90% of your community or audience are lurking.

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SEPTEMBER 19, 2016

There are some people who believe you are merely there to seed content and the rest is up to the community members. But while seeding content is a great start, it isn’t the end-all be-all to driving participation. Your goal is to get to the point where your community consistently generates its own content.

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Social Media Content New York Member Engagement 100

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SEPTEMBER 29, 2015

Organizations of all types and sizes have taken to emails as a primary way to get the word out about content offers, program, events, and products. Regardless of how great your content is, if your association emails aren’t getting opened, your message isn’t getting out there.

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MARCH 23, 2016

What if you could provide your members with networking opportunities and useful information on the content discussed at the event, long after its ended? Live events can deliver a lot of enthusiam for your cause, company, or product.

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SEPTEMBER 21, 2016

In your online community, the visitors are there to be with you and interact with your content. While your fans are on your site and enjoying your content, you can easily measure what content they are engaging with and what features are the most popular. Reason #5) You Can Easily Measure What Members Respond To.

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OCTOBER 10, 2016

They’ll also provide the tools you need to implement the same data-backed techniques as Amazon, personalizing your communication, website, and content offers. Each segment is interested in, or engaged with, different content or benefits. Both systems will collect data for you. How Does Amazon Personalize?

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How To Newsletter Software Membership Management 100

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DECEMBER 15, 2016

Different people enjoy different things, which is why you can’t assume your customer community features and content will be one-size-fits-all. Find out what your audience enjoys by asking them through a poll or survey or analyzing their online behavioral data to see which posts are the most popular and what content users interact with.

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Press Release Discount Content Tips 100

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SEPTEMBER 23, 2016

They regularly publish helpful content on vacation destinations, give members travel discounts, and sell physical and virtual products through their online store. Members can engage in conversations with experts, ask questions, and publish their own content to showcase their expertise. 6 Ways Associations Can Compete.

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millennials Course Tools Industry 100

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JANUARY 4, 2017

Article #1) Why Associations Shouldn’t Be Giving Away All Their Content for Free. It’s common practice to give away some content (think blog posts and benchmarking studies) for free to attract new members to your website. That free content gives people a taste of your association’s expertise and the value of being a member.

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millennials Member Engagement Video Software 100

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DECEMBER 7, 2016

Tool #4) Scheduled Content Options. If you release the content too soon then you risk frustrating your go-getters who want to add the session to their agenda or provide feedback right now. Content scheduling tools are especially useful when your conference is over. That’s where scheduling options come in.

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DECEMBER 14, 2016

Personalization in marketing and sales has changed irrelevant ads into helpful content. We expect to be shown ads that are relevant to our interests and emails with content that addresses our individual problems. Method #3) Website and Community Content. It’s a smoother, more enjoyable experience.

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JANUARY 11, 2017

Way #6) Create a content summary newsletter. Provide enough content in the newsletter to spark interest but not enough that it gives away everything. Reach out to them and encourage them to start participating again by teasing them with content on the topics they’ve engaged with in the past. Task #3) Recruit Volunteers.

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OCTOBER 27, 2016

Having your website management tools in the same AMS software suite as your membership database also means that after the initial design in finished, you’ll likely be able to make your own content changes and updates. Service #2) Website Migration.

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Software Membership Management Association Management Event Planning 100

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NOVEMBER 10, 2016

Taking care of those, whether by writing content or evaluating lead quality, is the majority of my job. Marketers commonly use their software to track prospects throughout the buyer’s journey as well as create and publish helpful content. Marketing software also helps manage email campaigns and outreach efforts like social media posts.

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NOVEMBER 2, 2016

These questions, known as smart content, are shown only to your speakers to help you get essential information without inconveniencing normal conference registrants. For instance, common smart content might include questions about your speakers’ audio-visual needs in the presentation room.

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DECEMBER 27, 2016

Both quizzes and pictures that elicit nostalgia get a lot of interaction, as shown by this example : If you need some ideas for how to get your nostalgic social media posts started, check out this Facebook page for Boomer and Gen X content. Method #2) Use a Nostalgic Presentation Theme.

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Social Media Examples Discount millennials 100

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NOVEMBER 17, 2016

Each of these tools gives members value in modern content formats that can be accessed from the most popular devices. The communities allow members to interact with one another, publish content, and share material with outside social networks – a type of digital recommendation, if you will.

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OCTOBER 5, 2016

Crowdsource, send out surveys and polls , and talk to your members directly about what type of content and benefits they’re interested in. You have a wealth of industry knowledge and experience that can drive innovation, so if you have ideas for new benefits or content , don’t just set them aside. Talk them over with your team.

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NOVEMBER 9, 2016

For your private online community, make sure that the spaces you build out are seeded with content and activities as well as being cared for by a strong community manager. Engaging content and activities are much more likely to persuade your members to adopt the system. Why revisit an empty space? Tip #4) Give Them a Reason.

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Technology Software Membership Management System 100

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NOVEMBER 3, 2016

Social media is no longer a place of deep engagement, it's optimized to share content – increasingly paid content. Ways to shift your engagement from light exchanges around content to deep exchanges reflecting your brand promise. Speaker: Rachel Happe, Principal and Co-Founder, The Community Roundtable.

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Sample Marketing Conference New York 100

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NOVEMBER 1, 2016

However, you’re always looking to grow and you’re always striving to get more and more members engaged with each other, your content, and your organization. That’s more difficult than it sounds.

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DECEMBER 28, 2016

If you want to guarantee being seen by your audience, you need to get people engaged with your page content, sometimes by paying a little for exposure. This is a great post from Marketing General that highlights the best ways to reach young professionals, such as taking advantage of paid Facebook options. Member Engagement and Innovation.

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Social Media Member Engagement Innovation millennials 100

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SEPTEMBER 26, 2016

To improve the overall experience, members may be able to pick and choose topics and benefits that they see value in, which will drive personalized home pages and content recommendations. Developers are working on this now, with the ultimate goal to offer a product where a user’s preferences will carry throughout the online experience.

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Software Association Management System Technology 100

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NOVEMBER 23, 2016

What this means is that all your pages and content would be accessible through TLS via a URL such as this: [link] Some people might refer to this as providing an SSL certificate. Tip #3) Set Up Two-Factor Authentication (2FA).

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OCTOBER 3, 2016

You can turn your feedback into better member benefits , and your research into exclusive and sometimes lucrative content. Surveys are one of the top ways to get member feedback and conduct industry benchmarking research. But as David Letterman’s joke points out, not all surveys are helpful. Some of them are downright worthless.

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Survey Los Angeles California Industry 100

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NOVEMBER 28, 2016

That includes greeting cards, documents, photos, books, and all your association’s content. Change #4) Paper is Obsolete. Almost everything that was once in a hard copy is now digital. Even paper tickets are on their way out, as illustrated by the airline industry.

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NOVEMBER 21, 2016

Educational Content and Resources. Areas to think about might include: Membership Management. Marketing and Membership Communication. Member Networking. Chapters and Groups. Engagement Activities. Call for Sessions.

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Membership Management Software Indiana Tools 100

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OCTOBER 20, 2016

A CMS, or content management system, is the technology that runs your website. If your association is still going through a third party for website maintenance, now may be the time to make a change. Follow these four steps to take control of your website for the benefit of your budget, staff, and members.

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How To Software System Membership Management 100

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NOVEMBER 30, 2016

That’s why viewing websites doesn’t provide an apples-to-apples comparison and you shouldn’t base your entire decision based solely on website content. Expert Tip: Keep in mind some vendors limit the list of software features on their site to avoid overwhelming potential clients. Step #4) Have a Conversation (Not a Yes/No Session).

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Technology Software Membership Management How To 100

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OCTOBER 19, 2016

With just one class, less information is being thrown at your employees so they’re more likely to focus on essential content and retain it later. With multiple training classes, there’s more competing information that employees need to commit to memory. Benefit #2) Streamlined Customer Service. Technology has never and will never be perfect.

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DECEMBER 27, 2016

Author Tom Wolfe made a statement with the title of his novel, You Can’t Go Home Again. Maybe he’s right that we can’t go back to our childhood rooms or the other good times in our lives, but you certainly can remember them through nostalgia. And many of us do.

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Member Experience Content Strategy Marketing 143

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SEPTEMBER 7, 2016

Do you remember that time you bought a new product or membership, liked it, but then never purchased it again? For me, it was a gym membership. It was one of my more misguided New Year’s resolutions where I went several times, had a decent experience, then forgot all about it.

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JUNE 9, 2016

Association members are like business customers, they come to your organization for help. They want to solve a problem, to learn, to grow in their industry, or to find ways to contribute to a cause. And, similar to a business, that’s what your association is built to do – help members by providing benefits.

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SEPTEMBER 8, 2016

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