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SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Get all the juicy details on how they crafted a killer title, created engaging content, and promoted the webinar to the right audience. Location: Washington DC. More info/register.

LMS 266

LMS Revenue Education Strategy 266

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JULY 31, 2020

Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International. Planning virtual conferences. 1 CMP credit.

Montana 362

Montana Revenue Innovation Case Study 362

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JANUARY 15, 2021

Judges get an inside look at some of the most innovative and outstanding marketing, membership and communication projects and programs in the association profession. Content/education strategy. 17+ free ways to get more traffic to your content. Kim Moutsos, Content Marketing Institute ). Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

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JANUARY 22, 2021

Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. 8: Innovate. 8: Innovate.

Innovation 370

Innovation Communications Education Strategy 370

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JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. Location: Washington DC.

Tools 195

Tools Education Newsletter Chicago 195

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DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! Because IT departments are isolated from the core business , Joe Peppard believes they prevent organizations from being “innovative, agile, customer-focused and digitally transformed.” 70 content ideas for social media posts. Let the countdown begin! Quick hits.

Revenue 195

Revenue Technology Innovation Social Media 195

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JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once?

Revenue 205

Revenue Content Chicago Leadership 205

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DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JUNE 2, 2023

Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. If you plan to select a new AMS in the next year, make plans to attend AMS Fest—it’s held twice a year, once in Chicago and once in the DC areas. Fri 6/2 at 1 p.m.

Technology 195

Technology Chicago Education System 195

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SEPTEMBER 1, 2023

Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. Membership value. CAE credit.

Revenue 227

Revenue Survey Education Strategy 227

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DECEMBER 8, 2023

. – Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Location: Washington DC. The Data Bunch This groundbreaking virtual event brings together exceptional minds in data management, analytics, and innovation. More info/register. to 4:30 p.m. –

Strategy 272

Strategy Video Technology Innovation 272

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NOVEMBER 16, 2018

Ernie Smith at Associations Now looks into the world of publishing to share advice on finding the right new ideas and “the right way to sell innovation both inside your organization and to the broader world.”. Characteristics of top-performing B2B content marketers. Location: Washington DC. Location: Washington DC and online.

DC 235

DC Washington Indiana Review 235

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MAY 26, 2023

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. Research says alone time could yield more innovation.

Technology 195

Technology Education Arkansas Leadership 195

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APRIL 28, 2023

Mercury Creative Group explains why you should have an individual ideal buyer in mind when crafting marketing content—actually, this is a good idea when writing any content. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m. Location: Washington DC. Audience avatar. More info/register. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

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DECEMBER 14, 2018

Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? MemberSuite explains how sponsored content solves both these challenges and why you should consider offering this opportunity to your industry partners. Location: Washington DC.

Vermont 285

Vermont DC Washington Education 285

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JANUARY 11, 2019

Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ). We’ll focus on themes like the role of components in the association ecosystem, harnessing innovation from your chapters, and addressing the volunteer issue. Presenter: Mark Bornstein, VP of Content Marketing, ON24.

DC 275

DC Washington Learning Management System LMS 275

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Take away key criteria for selecting the right format for the right content. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Location: Washington DC. Elise Dopson, Databox ). 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

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APRIL 19, 2019

While listening to speakers and fellow attendees at digitalNow , I kept thinking associations are their own worst enemy when it comes to innovation. This week’s post at WBT Systems resonates with that line of thought: they explore nine barriers to association innovation. Location: Washington DC. Location: Washington DC.

DC 170

DC Washington Chicago LMS 170

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Fri 5/5 at 10 a.m.* – Coffee with Innovators: Association Design Circle On the first Friday of each month, an association leader leads a conversation on an association innovation topic. AMS requirements. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

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JULY 24, 2020

Host: DC-Metro Association-Nonprofit Tech Network. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. More info/register. Presenter: Justin Watson, President at AS Creative Services. 1 CAE credit.

Montana 259

Montana Revenue Case Study Conference 259

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APRIL 5, 2019

Some quick hits before we get to next week’s free webinars: Which content should be public, gated, or members-only on your association’s website, and why? New “auto renewal” laws in DC and several states will affect how associations handle membership communications. Locations: online and Washington DC. Venable LLP ). .

District of Columbia 170

District of Columbia DC Washington LMS 170

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SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Don’t publish content just for the sake of content. Chapter Roundtable in Washington DC.

DC 170

DC Chicago Washington Video 170

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MARCH 26, 2021

Association innovation. Mary Byers, CAE, CSP, in partnership with Loyalty Research Center, recently released a fascinating environmental scan on association innovation: Association Innovation Scan: The Association Professional’s Guide to Winning with Innovation. Intuitive innovation. That stinks. Wait, what?

Innovation 259

Innovation San Diego LMS Strategy 259

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MAY 12, 2023

shares 15 ways to improve your newsletter content and delivery. Artificial Intelligence Idea-Thon: Building the Association of the Future Imagine the power of multiple brains collaborating and innovating with one goal in mind: solving the most pressing association challenges using Artificial Intelligence (AI). But do you? 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

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JUNE 26, 2020

As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. How to Use Data to Drive Your Content Strategy & SEO. To organize your content?

Montana 370

Montana Conference Content Education 370

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JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Location: Washington DC. Location: Washington DC.

DC 225

DC Washington millennials Chicago 225

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MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. Innovation method. WBT Systems introduces a new brainstorming and innovation tool: jootsing. Presenters: Christopher Deubert, General Counsel, DC United. Learn how to create, co-create, and curate content that delivers real value to your audience.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. LMS Success: Keys to Building Participation and Revenue. Learn about platform strategies, content strategies, design and workflow. Tech Talk: Collaboration Tools (Washington DC).

LMS 186

LMS DC Social Media Washington 186

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APRIL 12, 2019

To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Tom Whatley, Content Marketing Institute ).

LMS 276

LMS Pennsylvania Innovation Education 276

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OCTOBER 20, 2017

I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Do you have a plan in place to keep your members coming back to you – for content, peer networking and to take action? Chapter Roundtable in Washington DC.

DC 150

DC Washington Social Media Tools 150

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OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Fri 10/29 at 12 p.m.* – DC Book Club – Diversity & Inclusion: Process and Policies. Sponsor survey. 1 CAE credit.

Revenue 195

Revenue Survey Leadership Education 195

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MARCH 10, 2023

Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them. Ryan Law at Animalz shares advice from three marketers about how to succeed as a content team of one. Membership engagement.

Committee 195

Committee Education Software Technology 195

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APRIL 21, 2017

The Learning Business Maturity Model was created to help organizations that provide continuing education and professional development define where you stand currently, visualize how innovative organizations perform, create concrete goals of where you would like to be in the future, and mature into the leading provider of education in your field.

DC 170

DC Chicago Washington Learning Management System 170

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AUGUST 18, 2017

Tue 8/22 at 12 p.m.* – Chapter Roundtable in Washington DC. Location: Washington DC. Learn improv secrets you can use to transform a group of individuals into a highly functioning and supportive team and how to take your teams beyond their comfort zones to spark innovative performances worth rousing applause. Lunch provided.

Price 153

Price DC Washington Team 153

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MARCH 22, 2019

Do you have a strategy to keep them coming back to you – for content, resources and to take action? Teaming together, Association Chat and DC photographer Geoff Livingston are taking studio portraits of association employees who can tell us “why associations matter.” Location: Washington DC. 1 CAE credit. *All to 5:00 p.m. –

Arlington 170

Arlington DC Washington LMS 170

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NOVEMBER 25, 2016

Find out which technologies should be implemented to create a seamless and personalized on-site journey, and how technology will change the way attendees consume content both in the short-term and beyond. Presenter: Josh Hiller , white hat hacker cybersecurity expert and lead innovation engineer, Aptify. More info/register.

DC 184

DC Ohio Project Washington 184