Reid All About it

DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. He takes a data-oriented approach to planning, measuring, and improving retention practices. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Member retention.

Strategy 274

Strategy Video Technology Innovation 274

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Online community and marketing tools open up communications with your supporters. As technology becomes more advanced, so do nonprofit strategies.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. More info/register. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

AUGUST 11, 2023

Impexium recommends five strategies for a change management framework. Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Change management.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New association event. . After completing a few writing jobs, I have room for more client work in my schedule. 1 CAE credit. .

Certificate 284

Certificate Price Tools Technology 284

Reid All About it

MARCH 24, 2023

Sponsorship strategy. In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Data-informed event planning. 1 CAE credit.

Revenue 229

Revenue Chicago Leadership Education 229

NXUnite

DECEMBER 13, 2023

These mission-driven companies place purpose at the heart of their business strategies. At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Getting Attention The Google Ad Grant is a great marketing resource for nonprofits.

Software 130

Software Discount Tools Resources 130

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Chapter habits. Association revenue.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. The challenge lies in effectively repurposing this content to ensure you continue to extract value from your efforts.

Revenue 274

Revenue Innovation Education Tools 274

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

ISAE

AUGUST 30, 2023

Designing a Compelling Events Page: 4 Effective Strategies By: Ira Horowitz If you want attendees at your association’s events, a compelling Events page on your website is a must. The visual look of the Events page sets the tone for the event. Let’s get started! Hone the visual look of the page.

Strategy 52

Strategy FAQ Video Process 52

Reid All About it

MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

AUGUST 4, 2023

Quick hits Five things to do to heat up your content marketing game during the summer lull. Ann Gynn, Content Marketing Institute ) No, you don’t need to learn golf to advance in your career. For dessert, key lime pie bought at the seafood market and made by a local baker, yum. basil and lots of butter.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Check out the content lineup if you haven’t already. AI and event planning. She also shares guidance on how event planners can start using AI. . 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. oh yeah, that makes sense” trends about desktop vs. mobile traffic and the popularity of long-form content (yay!). Event safety.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

MARCH 25, 2022

Professional development market potential. MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. Generation N.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it.

Technology 195

Technology Chicago Education System 195

Higher Logic

JANUARY 24, 2019

Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. There are a few essential elements to consider as you develop smarter communication strategies for your membership program. This is the place where all your member information is stored.

Communications 209

Communications Software Member Engagement Event Planning 209

Achieve

MAY 21, 2019

Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. However, long before the event even happens, your team has to be on the move. Attendees make the event planning and management world go round, after all.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Presenter: Randall Rollinson, President, LBL Strategies. Membership survey. 1 CAE credit.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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JUNE 26, 2020

As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

Montana 370

Montana Conference Content Education 370

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. You’d think every attendee would use your event app, but that’s not always the case. However, their event experience—and your sponsors’ satisfaction—would improve if they did. 1 CMP credit.

Metro 195

Metro Strategy Technology Marketing 195

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MAY 22, 2020

Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Joe Post, Vice President Strategy, Adage Technologies.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Grip Speakers: Dahlia El Gazzar, Founder, DAHLIA+Agency Hew Leith, VP of Marketing, Grip Wed 5/3 at 12 p.m. –

DC 205

DC Recruiting Recruitment Washington 205

Achieve

MARCH 1, 2024

While your audience probably receives marketing materials and updates from your organization, these communications aren’t always the most effective at fostering close relationships. Plan your content strategy. Connect with your audience in a new way. If that’s the case, you’ll need video equipment and editing software.

Event Planning 52

Event Planning Software United States Maine 52

Associations Now

APRIL 10, 2013

Since its launch, it’s been a desert of content. However, from search results to virtual meetings, Google+ isn’t a content graveyard. It has plenty of tricks for event planners, such as SEO and segmented notifications. What social tools are in your event-planning strategy? (ht ht @SSULive ).

Social Media 40

Social Media Event Planning Strategy Video 40

Blue Sky eLearn

FEBRUARY 18, 2021

Construct a communication plan to engage members. Assess your data to create a long-lasting strategy. Also, provide scheduled opportunities for volunteers to check in with event managers and ask any questions or voice concerns. . Construct a communication plan to engage members. Anticipate technical difficulties.

Organization 232

Organization Software Newsletter Tips 232

Reid All About it

JUNE 16, 2023

Event planning. Is your event planning to-do list still up to snuff? Whether you’re new to the business or have been planning events forever, take a look at the post-pandemic event checklist put together by Impexium. Event marketing. But storytelling is hard to get right.

Project 195

Project Tools Revenue Metro 195

NXUnite

NOVEMBER 21, 2023

While some recommend that nonprofits outsource specialized work, such as leveraging a marketing agency to take charge of creating collateral, not all organizations have the budget to do so. For example, a post could cover the benefits of hybrid fundraising events, but not how to organize a hybrid event. Unstructured content.

Resources 130

Resources Education Cost Conference 130

Forj

APRIL 22, 2021

The biggest difference here is who is responsible for carrying out the strategy that the consultant provides— the consultant alongside your internal team or your team itself. Some of these services include: Creating a strategy for your learning business. Creating a content development strategy. Environmental Scan.

LMS 172

LMS Course Price Team 172

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Intriguing. More info/register. Tue 6/2 at 1 p.m.

San Diego 259

San Diego Strategy Conference North Carolina 259

Reid All About it

JUNE 19, 2020

Inclusion strategy. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. This is an opportunity for membership professionals to learn best practices from their peers on topics related to change management, membership growth, innovation, relevance, trends, and strategic planning. More info/register.

Video 221

Video Conference Revenue Industry 221

Reid All About it

MAY 26, 2023

WBT Systems shares strategies for convincing people to commit time to their own professional development. Host: Blue Sky eLearn Speakers: Ronnie Dudek, Director of Streaming & Production Services; Jesse Pitzler, Senior Virtual Events Producer; and Robbie Shedd, Director of Live Events, Blue Sky eLearn Fri 6/2 at 4 p.m.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195