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Association Brain Food: 10.20.23

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Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape.

Maryland 274
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Association Brain Food Weekly: 9.18.20

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At Managing Editor , they provide advice for creating culturally inclusive marketing because… “Empty words won’t fix racial injustice, and as content producers, we need to refuse to be accomplices who write pretty but meaningless words in times of crisis to help companies gloss over their realities of racial disparities at their companies.”.

Montana 351
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Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60
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Association Brain Food Weekly: 6.19.20

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Inclusion strategy. Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Host: Content Forum.

Video 221
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Association Brain Food Weekly: 5.8.20

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Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing.

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Association Brain Food Weekly: 9.25.20

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Ryan Costello at Event Farm says great content alone doesn’t make for a great virtual conference experience. 5 unusual ways to find new inspiration for content. Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia.

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Association Brain Food Weekly: 2.14.20

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Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Learn how to develop the ideal mix of self-paced, virtual and in-person training content. Strategies to Engage and Retain Your Member Base. – Value-Based Digital Strategy: How Research, Measurement, and Experimentation Unlocks Impact. More info/register.

DC 243