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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Strategy 1: Innovate and Differentiate What can your association do for members that others can’t? Look to create new and innovative products and services for an underserved population in your membership. While the strategy is different from the Innovate and Differentiate strategy above, the steps are largely the same.

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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Content 169
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5 Tips for Implementing an LMS to Increase Productivity

Higher Logic

It’s vital for industry professionals to stay up-to-date on their learning, whether that’s renewing certifications or diving into the latest innovations in their industries. It’s vital to provide content that’s truly engaging to increase members’ productivity with continuing education programs.

LMS 199
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Association Brain Food: 4.26.24

Reid All About it

Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages.

Content 266
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How Nimble AMS empowers your stakeholders to become innovators

Nimble AMS

Is your association innovative? Are you increasing staff productivity through AI and predictive analytics or are you sticking to your values by highlighting your member benefits? Innovator” might currently be a buzzword, but your organization should still be striving to blaze technological trails and deliver superior member value. .

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How to Choose the Right Event Technology Provider for Your Association: 16 Essential Questions for Vendors

EventMobi: Association Events

Is this product designed for association events like mine? Ensure the provider’s product is flexible enough to support your meeting and event requirements. Can you share case studies of similar organizations using this product? How can I protect my content? What’s on your product development roadmap?

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Association Brain Food: 4.19.24

Reid All About it

James Young of Product Community describes a twist on mentoring. I’m happy to feature it as long as it’s not too product-centric. Learn innovative communication tactics and effective win-back methods to transform these former members into active, engaged participants once again. Congratulations, Dean! Co-mentors. CAE credit.