Associations Now

NOVEMBER 26, 2019

Whether it’s content from your prior events or old blog posts that can be given new life, content repurposing can be a major opportunity for associations to increase reach and build on prior efforts. One of the greatest resources that your organization has is content—and likely lots of it. Move your offline content online.

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Association Success

MARCH 4, 2020

Depending on your LinkedIn account, you can even find out exactly who it is that’s interested in your profile. In that role, which she’s held less than a year, Reid has begun to rethink the strategy around content and how the organization reaches out to its members. The post What content metrics actually matter?

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Associations Now

JANUARY 3, 2024

I focused on our channels to see what our community was engaging with and how to make the content meaningful for audiences.” Jones attributes that success to embracing her team’s creativity, taking a less prescriptive approach to the campaign, and making it easy for members to want to engage with the content.

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Arc 3 Communications

NOVEMBER 18, 2021

The term “thought leadership” tends to be used loosely these days to describe any content that has to do with an industry, regardless if it has any real value to the reader or not. What is Thought Leadership Content? Thought leadership is not necessarily just a type of content, but a type of content marketing.

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Forj

AUGUST 24, 2017

In the Learning & Development world there has been a lot of buzz recently around content curation and the skills associated with being a curator. To be sure, associations have digital strategies related to curating content and delivering what is important for its members. webinar link.

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Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. He’s had similar success with their LinkedIn account which now has 1,473 followers. AA: And you ’ve had similar success on LinkedIn.

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Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

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Nimble AMS

MARCH 10, 2024

Some examples of online communities include a LinkedIn or Facebook group where industry professionals connect. How online community platforms differ from other virtual networking communities A major difference between virtual networking communities like LinkedIn or Facebook and an online community platform is why they’re used.

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YourMembership

APRIL 20, 2012

I really love your content. Place your Twitter, Facebook, Google+, LinkedIn, Pinterest, etc., Don’t overlook these quick additions to your web content and events. Tags: chamber of commerce , content , Friday Fix , membership websites. Let’s just agree that specifics never hurt, especially on an events page.

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Optimist Consulting

DECEMBER 18, 2014

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. It is one of the most comprehensive content marketing reports in the world with over 5,000 marketers taking part across the globe. 91% of respondents use content marketing for engagement.

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YourMembership

APRIL 5, 2012

Yes, it allows you to schedule tweets, Facebook posts and LinkedIn updates like many platforms and yes, you can access it as an app. You can manage multiple accounts and choose the time of day and pick days in which to share content. The only thing better would be coffee service in the morning as I add to my day’s content.

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Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

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GrowthZone

JULY 11, 2017

In this article, we’d like to introduce the concept of content marketing. Tactic #2: Content Marketing. Content marketing is simply the creation and proliferation of informative content online. Clearly, content that drives engagement must be digital and distributed online. Get our Member Engagement Resource Guide.

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Spark Consulting

MAY 19, 2020

Shortly after the coronavirus pandemic stay at home edicts began coming down, a colleague posted a question to LinkedIn: What’s your vision for when we come out of this? Right now, they have content planned through September.). The plan is continue to convene as long as the pandemic lasts.

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Mizz Information

MARCH 7, 2014

Yesterday when I logged onto LinkedIn, I noticed that I''d been granted access to the new publishing feature. You can''t, however, pull an image from a url.but I guess that would be asking a bit much from a platform that''s not primarily a content management system. Content Marketing LinkedIn'

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Mizz Information

JULY 9, 2014

Since LinkedIn enabled publishing on their platform, I’ve been curious to see if it offers any value to users as opposed to just benefiting LinkedIn. I admit I’m surprised and a bit conflicted about the fact that my posts on LinkedIn do MUCH better than posts here on my own site.

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Reid All About it

DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. His points make sense, although he’s not suggesting you stop using LinkedIn.

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Membersuite

AUGUST 23, 2023

3: Provide a competitive digital experience A member of Gen Z spends 12 hours a day interacting with online content. 4: Get Gen Z’s attention with short-form content Gen Z’s content consumption abilities are far beyond any other generation’s. They can scroll through and digest content in seconds. Don’t ignore LinkedIn.

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Mizz Information

APRIL 20, 2015

And sorry but LinkedIn as the home for an association’s online member community? still can’t help but take notice every time yet one more clue falls into place solidifying my opinion that LinkedIn groups are just NOT a good home for association communities. That’s one of my obsessions.

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Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs and challenges. At Locus, Cory Doctorow says, “Of course AI is a bubble.” 1 CAE credit.

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Mizz Information

MARCH 28, 2014

And now I just learned that another great tool that’s been free up until now will be disappearing soon: LinkedIn page’s Products & Services tab. From the LinkedIn announcement: Your Products & Services tab will be removed on April 14, 2014. LinkedIn''s New Publishing Platform--What''s in it For Users? Photo credit ).

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YourMembership

AUGUST 30, 2016

In today’s highly-connected and content-saturated world, associations must offer their members online resources for content creation and collaborative discussion. Many associations leverage tools available in popular social media like LinkedIn or Facebook. Consider that Facebook boasts 1.71 But are these the right reasons?

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Reid All About it

SEPTEMBER 25, 2020

Ryan Costello at Event Farm says great content alone doesn’t make for a great virtual conference experience. 5 unusual ways to find new inspiration for content. maybe?) – Association Chat Friday News on LinkedIn Live. Follow KiKi on LinkedIn to confirm the time and get more details. Virtual conference experience.

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Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association? Do associations have a common understanding of the content that staff and members create?

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Reid All About it

MARCH 15, 2016

Hootsuite, your content dashboard. My Hootsuite tabs are organized by topic, for example, Associations, Content Marketing, Writing, Brain Food, Clients, and Locals. In addition to Twitter, Hootsuite also supports Facebook (profile, page, and group), Google+ (page), and LinkedIn (profile, group, and company).

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Associations Now

FEBRUARY 21, 2014

Listen up, thought leaders: LinkedIn wants to make your job easier. Since 2012, the company’s LinkedIn Influencers publishing platform has given a small number of influential voices the ability to push their content to millions of LinkedIn users worldwide. ” A Growing Model. . ” A Growing Model.

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Freestone

JANUARY 10, 2024

The right LMS will make it simple for your organization to create, manage, and deliver learning content. With your LMS you can break up your long-form content into s horter , easier to consume chunks called micro courses. Additionally, u se your LMS to offer more interactive elements to your learning content.

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Crowd Wisdom

JANUARY 11, 2024

The perceived value in sources like LinkedIn and Google is also declining, suggesting an opportunity to attract more members who are dissatisfied with generic sources of professional development. Do so by delivering excellent and specific learning content in your continuing education program. If not, now is the time.

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Education LMS Certificate Course 96

Associations Now

OCTOBER 3, 2013

I found other institutions that were using LinkedIn as the platform that gives both the mentors and the mentees the most control over the relationship that they would hopefully develop,” she said. One thing to keep in mind when using an online platform like LinkedIn is the degree to which members are already active on the site.

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Reid All About it

MARCH 25, 2022

WBT Systems highlights other professional development opportunities revealed by the LinkedIn research. . Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. Presenters: Smriti Bansal, Head of Content, Braindate by e180. Member profile data.

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Associations Now

OCTOBER 2, 2023

Learn how the Professional Convention Management Association has created programs and content designed to attract students and encourage them to remain members. For instance, PCMA has increased how it engages with student members through LinkedIn, Instagram, and Facebook.

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Associations Now

AUGUST 3, 2023

In advance of the 2023 ASAE Annual Meeting & Exposition, which kicks off Saturday, several expert content leaders shared their wisdom in articles and interviews. Follow ASAEAnnual on LinkedIn , Facebook , and Instagram , using the hashtag #ASAE23. Here’s your reading list from Associations Now.

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WBT Systems

MARCH 20, 2018

When you provide free content like webinars to your target audience, you earn their goodwill and a reputation as a valuable source of information. First, you have to capture your target audience’s attention which isn’t easy considering all the content competing for their interest. Start out strong with your meatiest content.

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YourMembership

OCTOBER 16, 2014

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association. This accounts for around 20% of LinkedIn’s total revenue.

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Mizz Information

OCTOBER 7, 2013

I know this topic has been discussed to death, particularly in the association community, but I just can''t help weighing in again after seeing it come up yet again in the ASAE LinkedIn group. Killing a private community in favor of using public social media platforms--in this particular case, LinkedIn groups.

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GrowthZone

APRIL 21, 2020

LinkedIn Pages Best Practices. How to Create a LinkedIn Group for Associations. Your association can fulfill the need for professionals to quickly learn and consume content to grow their knowledge and skillsets. Use social media to give members the valuable human interaction they’re all craving. 30 Social Media Post Ideas.

Strategy 135

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Association Success

OCTOBER 19, 2020

Quora and Reddit have over 300 and 400 million monthly active users, respectively, and for Quora, adult users with a household income greater than $100,000 spend two times more time on Quora than LinkedIn. More than 50% of its content includes link sharing. And Reddit loves sharing links. And the best part? Get started now!

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