Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Association Success

OCTOBER 27, 2020

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . As a result, people are becoming increasingly selective about the content they’re willing to pay for. .

Content 107

Content Strategy Library Newsletter 107

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159

Revenue Tips Social Media Newsletter 159

GrowthZone

APRIL 20, 2021

Consider the difference between your marketing plan and the “game” played by mass media. What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. Advertising is mass.

United States 148

United States Revenue Maine Content 148

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine.

Products 60

Products Process Committee Guidelines 60

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine?

Examples 130

Examples Directory Software Video 130

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Know exactly how your members are consuming your association’s content.

Revenue 77

Revenue eBook Tips Team 77

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. A webinar is a content stream, he says. Event experience. Chapters in the virtual era.

Montana 365

Montana Content Price Strategy 365

Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. Valeria Maltoni says, “There are three crucial challenges to overcome if you want to implement a successful content strategy ” – resource allocation, workflow planning and governance. How will this impact marketing?

Social Media 150

Social Media Revenue Content Marketing 150

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. With a new design direction, TSAE then revamped its content strategy. The Challenge.

Case Study 74

Case Study Texas Guidelines Revenue 74

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Digital Content. Several thousand award entries were submitted to the competition, which is now in its 37th year. Why Join a Chamber?

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? The uncertainty gives you a queasy feeling when seeking sponsorship revenue.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Association Adviser

MARCH 27, 2018

In this realm, associations save on the overhead costs of producing member communication publications and the back-office management of content, revenue tracking and strategic planning. Beyond generating non-dues revenue, advertising can engage association members and supplement a publication’s content strategy.

Tools 61

Tools Revenue America Communications 61

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60

Revenue Georgia Price Newsletter 60

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. Magazines and other print media offer something digital content just can’t touch, literally. Roll the Presses.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Explore how to create a sponsorship strategy that will generate revenue through sponsorships, partnership and other sales opportunities through in-person and digital events. Implicit bias.

Montana 370

Montana Conference Content Education 370

Association Adviser

JANUARY 18, 2019

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Brainstorm all points of connectedness.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

NOVEMBER 25, 2016

Find out which technologies should be implemented to create a seamless and personalized on-site journey, and how technology will change the way attendees consume content both in the short-term and beyond. Grazia Mohren, vice president of marketing, BizBash Media. 4 Easy Ways to Generate Non-Dues Revenue. More info/register.

DC 184

DC Project Ohio Washington 184

.orgSource

MARCH 18, 2024

Some members would like AAHA to market to pet owners, to help differentiate their accredited facilities. Our value is not in a magazine or even standards. We make content to support people in that journey. Maybe your retention rate isn’t as high as you’d like, or your topline revenue isn’t where you want it to be.

Examples 88

Examples Revenue millennials Strategy 88

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. The 2020 competition received 189 submissions across 15 categories, including a new category for digital content.

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. People are too busy to find and vet the educational content they need, so do the dirty work for them. The countdown is on! Ronn Levine, SIIA ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

SEPTEMBER 16, 2016

Deb Fiscella, president, Center Stage Marketing. Lisa Hurley (Moderator), Content Director, Special Events magazine. You’ll hear about practices designed to help you: create unlimited event value; be where your members are; leverage your data; make it personal for members; and identify and drive new revenue opportunities.

Arlington 150

Arlington Phoenix DC Virginia 150

Associations Now

MAY 8, 2015

The value of resurfacing old print content that might be useful for your current audience, despite its age. That magazine content you created in the predigital era doesn’t need to just sit in some backroom, value atrophying by the day. “Why are readers drawn to content decades or even centuries old?

Content 40

Content New York Revenue Tips 40

Reid All About it

MAY 29, 2020

During a virtual conference, attendee attention is more focused on the educational content. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Guest: Alex Plaxen, Nifty Method Marketing & Events. Virtual networking.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

NOVEMBER 25, 2016

Find out which technologies should be implemented to create a seamless and personalized on-site journey, and how technology will change the way attendees consume content both in the short-term and beyond. Grazia Mohren, vice president of marketing, BizBash Media. 4 Easy Ways to Generate Non-Dues Revenue. More info/register.

DC 150

DC Project Ohio Washington 150

Association Adviser

NOVEMBER 13, 2018

If people aren’t staying long on your blog, that could be a hint that your readers want shorter content. A lot of blogs have moved to shorter forms of content because readers are looking for quick-hit information. The more you customize your information, the more it can become overwhelming to track and organize all of your content.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Association Success

SEPTEMBER 28, 2020

Scalable content. Embrace opportunities to distribute content at scale. How does your organization publish content? Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. Tools to analyze data. Connect with members via always-on mobile devices.

Technology 78

Technology Newsletter Content Tools 78

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 61

millennials Revenue Tools Content 61

Associations Now

SEPTEMBER 16, 2019

But if your digital publication is reliant on ad revenue, you might want to hold off. The paywall is in fashion once again—but as always, the idea of putting content behind a barricade raises broader business questions. Simply put, if an association creates a magazine or website, often it’s niche, which may lend itself to a paywall.

Revenue 53

Revenue New York Discount Content 53

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content.

Case Study 64

Case Study Library Content Kentucky 64

Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts? Johnson Experience Marketing. Revenue generation is a priority.

Industry 40

Industry Marketing Social Media Revenue 40