Higher Logic

JUNE 26, 2020

Associations are increasingly expected to deliver the personalized experience that members (especially younger generations) are used to. They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. Does this sound familiar?

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Higher Logic

MARCH 8, 2018

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Broader Engagement.

Texas 214

Texas Florida Newsletter Email Marketing 214

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. 1 CAE credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Blue Sky eLearn

FEBRUARY 4, 2020

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Integrating this tool with your AMS allows for easy recording of course completion in your most comprehensive database. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 14, 2021

That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Amanda Kaiser, member engagement specialist, Kaiser Insights.

St. Louis 341

St. Louis Technology Strategy Conference 341

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Host: Smart Meetings. Host: Grype.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. Membership tiers. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JULY 7, 2023

Self-paced online courses. Creating effective, engaging live instruction is challenging enough. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. That’s why marketing often falls prey to the classic spray and pray model. Host: ASAE Tue 7/11 at 12 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Sat 5/8 at 12 p.m. Tue 5/11 at 1 p.m. Tue 5/11 at 5 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday).

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

APRIL 23, 2021

Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Come and listen to members (both volunteer leaders and those not on committees, boards, etc.)

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Of course, but canned do just fine in a pinch. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

WBT Systems

JULY 24, 2018

Online education’s role in membership marketing. 58 percent of MGI participants said one of the top three reasons members join is to network with others in their field—the highest rated reason of them all. Let’s not forget that online courses provide an opportunity for members to develop relationships with fellow students.

Survey 150

Survey Marketing Certificate Education 150

MemberClicks

SEPTEMBER 20, 2023

Utilizing effective medical association software and technology benefits your organization by enabling: Automation By simplifying and streamlining your processes, your software gives you and your staff the time and energy back to invest in your association’s mission and improve your member engagement and member experience.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

FEBRUARY 12, 2021

Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. Break Down Barriers to Early Engagement. The premise is two-fold: Grab your favorite grape (in wine form, of course!)

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

JULY 8, 2016

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen. More info/register.

DC 150

DC Certificate Washington Content 150

Disciple Media

DECEMBER 6, 2023

Mighty Networks: A comprehensive review Mighty Networks has been a frontrunner in the community platform space, offering a combination of community building, course creation, and membership management tools. The platform is known for its ability to bring together people with shared interests in a structured and engaging way.

Course 36

Course Tools Education Content 36

MemberClicks

MAY 17, 2022

Association management software is any technology solution used to manage an association, whether it’s a membership database, an online member engagement community, event management software, eCommerce software, marketing software, and more. Provides a full view of member engagement efforts.

System 52

System Association Management Directory Software 52

MemberClicks

MARCH 28, 2023

Choosing a platform that fits into your full membership management toolkit is the best way to optimize your membership strategy without significantly more work. With a focus on membership sites, online courses and coaching programs, Memberium offers various features to help organizations create and manage engaging member experiences.

Membership Management 52

Membership Management Software Directory Course 52

Associations Now

OCTOBER 11, 2019

Also: Fun ideas to boost member engagement. Email marketing is an incredibly effective way to reach your audience —that is, if anyone’s listening. If you need to grow your organization’s email list, there are several think-outside-the-box strategies to implement, says Sean Kosofsky on the Wild Apricot blog.

Email Marketing 62

Email Marketing Tips Content Video 62

Reid All About it

JULY 21, 2017

A few years ago I took an excellent online Coursera course, Modern American Poetry. If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Grow Your Event with Digital Marketing That Works. Wed 7/26 at 2 p.m. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Association Success

NOVEMBER 15, 2018

Intentional onboarding makes members feel part of a community and impacts retention numbers , as this study shows. Any good email marketing campaign comes down to a content strategy defined by two things: value proposition and tone. So how does it work? Strategize.

How To 68

How To Email Marketing Price Communications 68

Achieve

MARCH 16, 2022

In particular, post-event surveys have become a powerful tool to continue engaging attendees after virtual events , collect valuable event data, and brainstorm strategies for improvement. If you’re searching for simple strategies to greatly improve virtual event success, post-event surveys are a strong place to start.

Survey 59

Survey Tips Tools Communications 59

Reid All About it

OCTOBER 28, 2022

Hybrid online courses. WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. Learn about trends impacting member engagement, member growth, measurements, outcomes, and sustainability. Maybe It’s Your Marketing.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

OCTOBER 21, 2022

Why Authentication Matters: An Email Marketer’s Crash Course in DMARC, SPF, and DKIM. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Speakers: Dana Hamer, Director of Marketing & Member Engagement, American Urological Association. Host: Webex.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

NOVEMBER 9, 2018

Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment. Presenter: Brooke Homar, Director, Strategy & Data, Freeman. and how to get the right statistics to prevent national and chapter level members from leaving. Cristina I. Tue 11/13 at 1 p.m.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

DECEMBER 9, 2022

On the side, cabbage, of course, sautéed with bacon (and ham, oink), red onion, red bell pepper, carrot, smoked paprika and chicken broth. Moderator: Heather Story, consultant, Volunteer Strategies. B2B2C: Connecting to your Members’ Customers (Nonprofit Conversations with Cecilia Sepp, CAE ). We all have stories to tell!

Colorado 39

Colorado Recruiting Recruitment Survey 39

Fonteva

SEPTEMBER 19, 2019

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. Advanced software solutions with integration capabilities help your team gather, organize, and segment key pieces of data about your members. 360-view of member engagement.

System 40

System Software Tools Association Management 40

Reid All About it

SEPTEMBER 30, 2022

Amanda Kaiser says, “ Members don’t have the time to devote to their association anymore.” She has a strategy for tackling this problem, but unfortunately the cohort she’s hosting with the Associations Societies Alliance started yesterday. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue.

Blended Learning 41

Blended Learning Software Education Marketing 41

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Promote such events in your member newsletter.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Promote such events in your member newsletter.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

MAY 27, 2022

Course evaluations. Most course (and conference) evaluations are pretty useless, says WBT Systems, because they measure how a learner felt about the course, not whether the course was effective. Once a pipe dream for small and mid-size associations, marketing automation is now within any organization’s reach.

Technology 41

Technology Case Study Education System 41

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40