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Content Curation: Your Association’s Secret Weapon Against Information Overload

Spark Consulting

Did you miss the webinar Hilary Marsh (Content Company) and I gave last week on content curation and why your association needs to get on board with it to help your members and other audiences deal with information overload? In the webinar, Hilary and I: Outline the problem of information overload. You’re in luck!

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What IS Content Curation?

Spark Consulting

Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. ” Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.” Museums curate artifacts.

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How content curation combats information overload

Association Success

Associations need to focus more on content curation and less on content creation, according to a new collaborative whitepaper from Spark Consulting and Content Company Inc. They are overwhelmed with information, much of it false or untrustworthy, and are increasingly unable to discern what is reliable and what is not.”.

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What’s Ethics Got to Do with It? Responsible Content Curation

Association Adviser

Your association’s content – both what you create and what you curate from expert sources and established publishers – has the power to educate, inform and advance your members forward as an industry. Responsible content curation means promoting content that is written, sourced, and presented in a way that […].

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Content Curation Revisited

Spark Consulting

Thanks in part to the recent release of the Looking Forward 201 4 survey by Association Laboratory, associations execs are once again thinking about our members’ experience of information overload. This dynamic is both a source and result of our information overload. I’d like to question that.

Content 150
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14 content curation tools every online marketer should check out now

Association Success

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. But first, let’s get on the same page about what content curation is. What is content curation?

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The Solution: Content Curation

Thanks For Playing

From my new whitepaper, Attention Doesn't Scale: The Role of Content Curation in Membership Associations : Information overload is not only a factor of volume. We have plenty of data – too much, in fact – but we lack meaning, a sense of how all the streams of information coming in fit together to point us to wise decision-making.

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