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Use Data for New Revenue Opportunities

Association Analytics

Start by tracking your members’ behaviors. For example, are they opening newsletters, attending meetings, volunteering? Reimagine what you mean when you say “customers” and expand that definition. You may have a large universe of constituents who contribute to your association, for example, engaged non-members.

Revenue 169
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Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. Article formats like Top 5 or Top 10 lists are popular social media posts that give readers easy-to-absorb information and help them digest important information you want them to see even if they’re on the go. Have additional questions?

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Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); member recruitment (10.8

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How to Maximize Your Association’s LinkedIn Presence

MemberClicks

Mentioning it (quite frequently) in your organization’s newsletter. Promoting it on your existing social media sites (Facebook, Twitter, etc.). How to engage your LinkedIn followers Once you have LinkedIn followers, you then need to engage them. After all, that’s what social media is all about!

How To 52
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Building an Association Crisis Communications Webpage

GrowthZone

Often used in conjunction with a negative event, by definition, the term crisis doesn’t typically refer to an actual occurrence. Set the tone: Whether targeting association members or your association’s industry stakeholders and regardless of the amount of or type of content, the tone should be helpful, sincere, and compassionate.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My YouTube examples don’t quite fit this lofty definition. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. Evaluate Expertise Who exactly are the members of your new brain trust and where will you find them? Watch what is trending online.

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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. What’s more, most members now expect a career center as part of their membership benefits.

LMS 257