Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. AI and Tech Strategy. What is/should be IT’s role and/or responsibility in their organization’s AI strategy?

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. I definitely agree with the #1 blogging tip: create a content strategy. 1 CAE credit. More info/register.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

AUGUST 28, 2020

MemberSuite suggests taking advantage of this opportunity to rethink your relationship with corporate revenue partners —sponsors and exhibitors—and work with them to find new ways of generating non-dues revenue for your association. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Montana 359

Montana North Carolina Content Certificate 359

Reid All About it

MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences. to 2:45 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MARCH 26, 2021

They suggest strategies for resolving some of the challenges you probably have with your SMEs. Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. Johnson II, CMP, DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Volunteer SMEs. 1 CAE credit.

Innovation 259

Innovation San Diego LMS Strategy 259

Achieve

AUGUST 18, 2020

However, now is the perfect time to try new strategies to keep your donors engaged while raising support for your mission. Audiences are eager to continue supporting the causes they love in new ways, and virtual fundraising technology has made it easier than ever to update your strategies. Review your toolkit and virtual strategies.

Guidelines 98

Guidelines Software Price Revenue 98

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. E-learning programs can definitely help associations solve some of the challenges described in these two reports. It’s human nature—the ego at work. Email marketing.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

MAY 8, 2020

The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

MARCH 10, 2023

But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Strategic resilience.

Committee 195

Committee Education Software Technology 195

Reid All About it

DECEMBER 11, 2020

Definitely not another boring Zoom meeting. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. (Plus, you may get some ideas for your own parties, galas, and fundraisers.)

Project 370

Project Education Software Review 370

Reid All About it

JULY 21, 2017

If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. Wed 7/26 at 8:30 a.m. – Wed 7/26 at 2 p.m.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

OCTOBER 4, 2019

You’ve worked your a** off to recruit new members and you’ve successfully brought them aboard. LMS Success: Keys to Building Participation and Revenue. Hear about strategies to create and evolve your LMS to ensure it becomes a strong foundation to grow your online education. Tue 10/8 at 12:30 p.m. 1 CAE credit.

LMS 186

LMS DC Social Media Washington 186

MemberClicks

APRIL 25, 2023

They’re a common membership benefit and a cornerstone of many new member recruiting campaigns. While organizations also lean on typical success metrics like the amount of revenue raised or number of people who showed up, feedback from attendees is also a crucial component of an event post-mortem.

Survey 52

Survey Software Membership Management Social Media 52

Association Briefings

JULY 30, 2021

If your association is considering a podcast, the time is definitely ripe. If your association is considering a podcast, the time is definitely ripe. So, what steps should associations take when formulating a podcasting strategy? It’s part of an association’s value proposition. By the Numbers So just how big is podcasting?

Tips 52

Tips Directory Content Social Media 52

Reid All About it

OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. 1 CMP credit.

Revenue 44

Revenue Email Marketing Education Review 44

Association Briefings

OCTOBER 22, 2020

Now, I would definitely agree that the email of 2009 is certainly dead. Here are a few data-driven email strategies to help further market your association to your members and professional community. recruiting new members. Utilizing such strategies will increase your member engagement and produce better email campaigns.

How To 52

How To Newsletter Content Communications 52

Reid All About it

JUNE 24, 2022

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. Learn negotiation strategies and tips that work to get what you really want. Presenters: Jake Toohey, Senior Digital Consultant, and Joe Post, Vice President Strategy & Experience Design, Adage Technologies.

Video 39

Video Revenue Strategy Technology 39

Reid All About it

FEBRUARY 3, 2023

Impexium recommends five strategies for a change management framework. Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Change management. Volunteer leaders. Marketing plan.

LMS 40

LMS Video Technology Revenue 40

Association Adviser

MAY 20, 2014

Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. percent agree); member recruitment (10.8 ” (David Michaelson, Managing Director, Teneo Strategy, Research Fellow Institute for Public Relations). percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Association Adviser

JANUARY 2, 2019

Is driving non-dues revenue an essential function? We created a director of career management (Redmond) to be in charge of the portal, as well as hired a full-time sales manager, Eli McLean, ASHA’s associate director, to revamp our job posting pricing structure to better serve our career vendors recruitment advertising sales.

How To 75

How To Project Content Recruiting 75

Reid All About it

APRIL 15, 2022

Quorum makes that job easier with their list of ways a government affairs team delivers membership ROI —talking points you should definitely share with your membership department. They believe an API strategy is crucial to defining your association’s value proposition and taking your “rightful leadership position to steer your industry.”.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Learn how to incorporate tactical strategies designed to enhance the management, engagement and training of millennial employees. Shopping for an LMS? 1 CMP credit. More info/register. Host: PCMA.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Virtual conference design.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

MAY 1, 2020

Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Event Revenue and Sponsorship ROI. Membership Data: Proven Strategies for Driving Your Association’s Growth.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

MARCH 16, 2018

How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1. Steal These Ideas: 3 Growth Strategies from Top Fundraisers. I’ll be happy to feature it as long as it’s not product-centric. Host: PCMA.

eBook 46

eBook Social Media DC Content 46

Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8).

Report 40

Report Marketing Tips Price 40

Membership Marketing

MAY 17, 2010

I agree with his definition. And in fact from my research, it is not only a good definition, but it actually works. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. growth strategies. (4).

Marketing 40

Marketing How To Price Analysis 40

Reid All About it

SEPTEMBER 20, 2019

Bringing on an affinity program or partner can be an effective way of adding to the membership value proposition to support and improve recruitment and retention efforts. Garth Jordan CSM, CSPO, CDT, Chief Strategy Officer, SVP, The Healthcare Financial Management Association. Contract Strategies for the Evolving Marketplace.

DC 34

DC Washington Baltimore Certificate 34

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Presenter: Carlos Restrepo, MS, CAE, Chief Revenue Officer, Agilutions. Host: Results Direct. Tue 10/22 at 12:30 p.m. CAE credit. CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

SEPTEMBER 29, 2011

That definition has changed in recent years, partly because of demographic shifts and economic dips but largely because of technology. Today, membership associations are introducing a variety of operational models and revenue streams. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

AUGUST 11, 2010

I'll definitely stop by the Marketing General booth. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). Non-Dues Revenue. (1).

Los Angeles 40

Los Angeles Marketing CA Price 40

Membership Marketing

JANUARY 27, 2011

Hiring a properly qualified marketing agency with clear definitions of scope and outcomes can bring focus and accountability to a task and get the important item done on time and on schedule. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 5, 2010

By my definition, ASOA tried both a force free trial and opt-in trial approach. I worry that they are spending more money to recruit and provide benefits to the trial members than they are getting back when only 11% of the trial members are converting to full membership. Cost of Wrong Strategy. (8). growth strategies. (4).

Price 40

Price Marketing Cost Survey 40

Membership Marketing

MAY 21, 2010

The trouble with this definition is that it requires membership to be transactional. Consumption of value isn't transactional, and therefore the traditional models, definitions and measures of value start to break down. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Survey Price Cost 40

MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. They not only provide a consistent revenue stream but also help to create a deeper sense of connection between the organization and its supporters.

Software 52

Software Membership Management Newsletter Revenue 52