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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. And how do you know that?

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How to embrace change so your association can reach more people

Association Success

From new technologies to social movements, associations face the monumental challenge of improving their processes to keep pace with the times. . Leverage technology to reach a wider audience . From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience.

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Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Download now.

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Building Buy-In for an Online Community at Your Association

Higher Logic

How to Align with Your Board and Executive Team's Priorities. Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. Staying Relevant.

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How to Personalize Event Experiences

Expo Logic

The main way to achieve personalization is through event technology. It’s just a matter of delivering the right technology and accumulating and using the right data. Download the full guide for free to get all 5. Keeping Up the Email Marketing Until the Event is Primary. We’ve got the first one right here.

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What is Association Management Software?

SilkStart

A typical AMS will contain a comprehensive set of features like a full website, email marketing, online invoicing and payments, member/company directories, donation campaigns, event management, a job board, and multi-chapter management. Most promise the moon, but fail to deliver quality service or technology.

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Is Marketing Automation Going to Take Away My Job?

Higher Logic

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. Automation can be the best piece of technology in your toolkit , enabling you to work faster and more efficiently and create content that is befitting of your amazing subscribers.

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