Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

Marketing eBook System Content 114

Higher Logic

MAY 20, 2020

Showcase Benefits of Technology. Check out the Ultimate Guide to Marketing Automation, available below. You could talk about best practices for marketing strategies, share industry updates from a new perspective, or evaluate the best new products or services that would benefit members. Showcase Benefits of Technology.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Blue Sky eLearn

AUGUST 16, 2019

And while they’re doing that, you’re spending the time marketing the webinar, you’re spending the money to work with a company who will assist you in hosting a professional event and take care of the technical and customer support needs. Produce a white paper or eBook. Share the on-demand version of your webinar.

Content 197

Content eBook Discount Revenue 197

Expo Logic

FEBRUARY 5, 2020

Discover the latest tech trends and how each is being tailored specially for events in this eBook. Download this guide to learn how technology is being used to provide new opportunities focusing on increasing engagement among attendees, providing sponsorship opportunities, creating additional event revenue streams and more. and more!

eBook 36

eBook Technology Innovation Revenue 36

Expo Logic

FEBRUARY 5, 2020

Discover the latest tech trends and how each is being tailored specially for events in this eBook. Download this guide to learn how technology is being used to provide new opportunities focusing on increasing engagement among attendees, providing sponsorship opportunities, creating additional event revenue streams and more. and more!

eBook 36

eBook Technology Innovation Revenue 36

Reid All About it

JANUARY 5, 2018

I’m always on the lookout for good ebooks on sale so I thought I might share some of my finds with you. My secret ebook sale sleuthing method is daily alerts from BookBub , Early Bird Books , and Goodreads. As of Thursday afternoon, these ebooks were still on sale but act quickly if you want a bargain. Fiction first.

Nashville 150

Nashville eBook DC Chicago 150

AvidXchange: Association Management

FEBRUARY 9, 2022

Despite the fear of change, replacing manual tasks with technology-driven tools has become mission critical for CAMs. While a competitive job market makes it tough to secure talent, there’s opportunity for AP departments to attract new hires by offering technology that promises to make their work more efficient and fulfilling.

Industry 130

Industry eBook Association Management Technology 130

Higher Logic

JULY 19, 2018

With the technology available at our fingertips today, we expect more from the organizations we affiliate ourselves with. Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. Perplexed by personalization?

Tips 159

Tips eBook Newsletter Marketing 159

.orgCommunity

FEBRUARY 25, 2019

Technology creates paradoxes that are as upside down as Alice’s adventures in Wonderland. marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

JANUARY 12, 2018

If you’d like an association context, Kathleen McQuilkin at DelCor Technology Solutions wrote a while back about cognitive biases and technology selection. Last week, I shared a list of ebooks on sale—books that have been critically acclaimed in one way or another. Host: Marketing General Inc. 1 CAE credit.

DC 153

DC Washington eBook Marketing 153

Reid All About it

MAY 29, 2020

Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Guest: Alex Plaxen, Nifty Method Marketing & Events.

San Diego 259

San Diego Strategy Conference North Carolina 259

Wild Apricot

JUNE 25, 2010

– social media consultant John Haydon has a free ebook for you: "The Complete Guide to Facebook for Small Non-Profits" is a comprehensive collection of strategies, tactics, tips, and tutorials to help small non-profits get more out of using Facebook.( read more ).

eBook 150

eBook Social Media Tips Technology 150

Aptify

JULY 1, 2021

Determine your funding, expertise, and technological capabilities, and assess how you can most effectively use them. Check out the complete list in the ebook, 50 Ways to Boost Your Association Membership. Find co-marketing opportunities. Choose co-marketing opportunities that fit your mission and target audience.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. 4 million US jobs are expected to be disrupted by technology and other factors between now and 2026. Make Your Marketing Technology Resolutions for 2018. Keep learning! CB Insights ). World Economic Forum ).

DC 225

DC Washington millennials Chicago 225

Expo Logic

FEBRUARY 28, 2019

Want to stay ahead of the competition and discover the hottest trends in event technology? Katie Cook Marketing Communications Specialist, Expo Logic Katie has a passion for marketing and writing. Katie Cook Marketing Communications Specialist, Expo Logic Katie has a passion for marketing and writing.

eBook 68

eBook Technology Video Team 68

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Vanguard Tech

MARCH 7, 2013

You might not want to admit it, but technology is now the most important tool you use on a daily basis. Technology is now part of every facet of your association and is part of every transaction and interaction between your association staff and membership. There it is… technology. Do you see it there on the corner of your desk?

Innovation 70

Innovation Technology eBook Florida 70

Higher Logic

OCTOBER 11, 2018

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. But using marketing automation?

Email Marketing 176

Email Marketing eBook Report Marketing 176

Reid All About it

NOVEMBER 11, 2016

– 4 Hot Technology Trends Driving Change in Events Today. Keep up with the exciting tech disrupters that planners are adopting to bring engagement and productivity to their meetings and conferences: beacon technology, drones, Snapchat, and augmented/virtual reality. – Inbound LunchBunch: Gaining New Leads through eBooks.

Handbook 237

Handbook Washington eBook DC 237

Blue Sky eLearn

MAY 9, 2017

And don’t just market the event, market the transformation. Resources: Visual Design eBook: My free eBook on visual design for learning. Tracy specializes in the intersection of learning science and technology. What do your learners need to bridge where they are to where they want to be? Build that content bridge.

Content 128

Content eBook Course Tools 128

Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. The survey will help the association community better understand how membership organizations use or don’t use social technologies to deliver learning. – Gaining New Leads through eBooks.

millennials 150

millennials eBook Washington Innovation 150

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. One thing we can predict about the future: implementing new technology will never stop. A key ingredient for successful technology projects is collaboration. The deadline is February 2.

LMS 174

LMS Price Revenue Technology 174

Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

ISAE

SEPTEMBER 14, 2023

These are often packaged as micro-credentials, eBooks, or interactive web-based classes. After selecting the revenue streams that will appeal most to your members, you’ll need to market them to your member base (as well as other professionals or tradesmen in your field who might be interested in joining).

Revenue 52

Revenue Learning Management System Course eBook 52

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). Mon 10/15 at 2 p.m. –

DC 170

DC Las Vegas Washington Review 170

Potomac Core

MAY 5, 2015

In what appears to be a low growth scenario, how and to what extent can Associations be transformed into market disruptors that support market growth? Market Disruption. Are boards and volunteers ready for their Association to position and help drive their industry positioning and growth in domestic and international markets?

eBook 100

eBook United States Revenue Innovation 100

Reid All About it

SEPTEMBER 3, 2021

Women in technology. Association Women Technology Champions (AWTC) invites you to nominate one, two or three women whom you believe should be recognized for their contributions to the advancement of technology in associations. Mike Agron, Content Marketing Institute ). Pia Callesen, Psyche ). Stu Sjouwerman, KnowBe4 ).

Learning Management System 195

Learning Management System Education Technology Review 195

Higher Logic

OCTOBER 25, 2018

When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as email marketing, event registration, and website functionality). Have You Integrated Marketing Automation Tools? Have You Integrated Online Community Tools?

Tools 176

Tools Member Experience Software Marketing 176

Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. 5 Common Organizational Priorities for Associations.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Mariner Management

OCTOBER 17, 2019

Most associations know how much their chapters cost in staff support, rebates/grants, training programs, technology platforms, etc. Price the service as if the association had to buy it on the open market. The post Completing the puzzle to decode chapter ROI appeared first on Mariner Marketing & Management, LLC.

eBook 48

eBook Sample Price Certificate 48

Potomac Core

JANUARY 6, 2016

It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. GDP Growth and modest improvement in Global Growth appear to be the bellwethers of even more technology advancements. Driverless Associations.

eBook 100

eBook Innovation America Certificate 100

Reid All About it

FEBRUARY 9, 2018

WBT Systems explains how to validate an online course idea to make sure there’s market demand for it. When choosing technology, one of the criteria is always user experience. The 3 Keys to Successful Content Marketing. Host: American Marketing Association. Justin McHeffey, Product Marketing Manager, ReadyTalk.

DC 150

DC Washington eBook Case Study 150

Mizz Information

MARCH 21, 2018

I originally intended to create an ebook but it was on target to take me about another ten years to finish and make look halfway decent, so blog post it is. 10 Free or Cheap Digital Marketing Tools. Great daily deals on digital marketing tools : AppSumo. Free email builder: BEE. Free stock photos : No budget for stock photos?

Tools 73

Tools Marketing Video Social Media 73

Reid All About it

FEBRUARY 16, 2018

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. How to Maximize Audience Engagement at Your Events Using Second Screen Technology. Who’s a technology geek? [By

DC 150

DC Washington Recruiting Recruitment 150

Blue Sky eLearn

JANUARY 6, 2020

With increased reliance on technology and the availability of tools and software designed for engagement, there are countless ways for members to engage with your event and each other while they’re there. . The same concepts and tactics found in digital marketing apply to events. As Marketing Manager for Pathable, Inc.,

eBook 191

eBook Social Media Content Conference 191