Spark Consulting
JULY 20, 2015
Anna Caraveli ( The Demand Networks ) and I recently had the chance to sit down with Justin Burniske ( fusionSPAN ) to talk about some of the issues raised in our recent whitepaper, Leading Engagement from the Outside In , for the Small Staff – Big Impact blog. In the video interview, we talk about the three main engagement mistakes associations make: Equating engagement with sales.
Eric Lanke
JULY 20, 2015
Unfortunately, while we’ve been busily building and marketing the programs, products, and services we think our audiences might like, the world has changed. In 2015, customers are looking for more than a transaction; they’re looking for custom solutions that can be constructed only through authentic relationships of the type, duration, and intensity they—not you—want.
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Jamie Notter
JULY 20, 2015
At conferences, I frequently take part in conversations around diversity, which often drift toward the need to provide a "business case" for diversity. While the concept of a business case is certainly fine--we should always manage in ways that explicitly help the business thrive--the whole "business case for diversity" thing has always bugged me. It feels like we're asking for the business case of employing humans.
Association Adviser
JULY 20, 2015
Younger members are least likely to be engaging with member communications. This means you need to be more creative about how you connect with next-gen. The post How to Connect with Next Gen — and. For more about this topic, click on the headline.
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Associations Now
JULY 20, 2015
Museum X-hibits The ASRT Museum and Archives features a number of interactive and engaging exhibits—including a pop-culture section that features the Three Stooges and a scan of Homer Simpson’s brain. Among the activities visitors can participate in: • Dressing up in replicas of vintage radiation protection apparel. • Trying to beat the clock by assembling a scale-model replica of a World War II portable x-ray unit in less than eight minutes—the requirement for radiographers who served in the fi
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Associations Now
JULY 20, 2015
In a bit of news that could prove promising for membership-based associations, a new LoyaltyOne survey finds that rewards programs are more appealing to millennials than to older audiences. As Loyalty360 ‘s Jim Tierney puts it, millennials are “the most sought-after age group among loyalty marketers.” But younger audiences aren’t always easy to capture.
Association Adviser
JULY 20, 2015
If your association uses Instagram to promote your programs, record event happenings or aid with membership recruitment, you’ll want to use a measurement tool to track your account’s growth in. For more about this topic, click on the headline.
Velvet Chainsaw
JULY 20, 2015
As adults, we are rather lazy learners. Much of what we hold as fact regarding learning is actually illusion. We waste a lot of effort, time and resources with common-sense accepted educational practices that are rooted in intuition, tradition and myth. The most effective learning strategies and education programming are counter-intuitive. We need to build new bridges between our education offerings and the learning research in order to increase our participants’ ROI.
Association Adviser
JULY 20, 2015
Our Corner Office spotlight shines on Daniel Obst, deputy vice president, international partnerships at the Institute of International Education. IIE is among the world’s largest international. For more about this topic, click on the headline.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Plexus Consulting
JULY 20, 2015
By Steven M. Worth, President at Plexus Consulting Group, LLC The three things our clients need to do to transform to an innovative culture: 1. Be absolutely committed in their belief that what they do matters Measurables: • low staff turnover • belief in the organization’s vision and mission and passionate about their role(s) in helping to realize them—as measured by achievement of strategic objectives 2.
Beth Kanter
JULY 20, 2015
That is a slogan on a t-shirt, and while meant as a joke, it is all too familiar for many nonprofits. Meetings that waste your time! When we talk about healthy nonprofit work culture, the fit nonprofit , it goes beyond having organizations create wellness policies and practices that encourage staff to eat right, exercise, take vacation time, and get enough sleep.
Associations Now
JULY 20, 2015
Organizations in the sport of horse racing appear to be mostly ready to embrace a new antidoping bill that would replace a patchwork of rules governing what drugs horses may be given on race day. While a broad coalition is starting to form around the measure, not everyone’s convinced. Doping has become an existential threat for many sports in recent years, including cycling , baseball , and track and field , as their governing organizations have cracked down on athletes’ drug use.
Associations Now
JULY 20, 2015
Why you shouldn’t let your guard down just because a new report suggests a drop in spam email. Also: If you’re focused on charitable donations, a membership mindset could still work for you. The good news: Spam is finally starting to lose its grip on our inboxes. The bad news? Well, in its place are far more dangerous threats. According to Symantec’s latest Intelligence Report, the spam email rate has decreased to 49.7 percent—the first time it’s gotten below 50 percent s
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Associations Now
JULY 20, 2015
The International Bottled Water Association applauded recent action in Congress that could end a ban on the sale of bottled water in America’s national parks. Without the bottled water option, IBWA said, park visitors are more likely to turn to less healthy drinks. The bottled water industry saw a major victory recently when the House of Representatives made a move that could end a policy banning the sale of disposable water bottles in U.S. national parks.
Associations Now
JULY 20, 2015
The little card that ties a single phone to a single network could be on the chopping block as the GSM Association works with Apple and Samsung on an update that could have broad support from mobile providers. Last year, Apple quietly released a new product completely under the radar of just about everyone—including the phone companies. It wasn’t even the marquee product on the menu.
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