Wild Apricot
SEPTEMBER 29, 2014
'We’ve have found 26 fantastic free webinars for non-profits this October. Topics include: “identifying online ambassadors”; “getting started with video”; “Facebook ads for year-end campaigns”; “Generation Gems” and much more.
YourMembership
SEPTEMBER 24, 2014
Last week we held our monthly thought leadership webinar where Peggy M. Hoffman, CAE, President and Association Manager for Mariner Management & Marketing presented. Peggy took us on a thought-provoking look at the challenging work of volunteer recruitment for associations with Reimagining the Volunteer Model in Association. The webinar was developed from a whitepaper Peggy and Elizabeth Engel, CAE, MA , of Spark Consulting published, titled The Mission Driven Volunteer.
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Spark Consulting
SEPTEMBER 22, 2014
'A number of clients have been working on various branding related issues lately, so I’m so pleased to be able to share this guest post from my colleague Sharon Bending at Rx Creative Lab on the keys to putting together effective brand identity guidelines: A set of brand identity guidelines (also referred to as brand standards) is a part of every rebrand.
Association Leaders
SEPTEMBER 17, 2014
'Just about everyone knows who Lou Holtz is. Some people love him, others may not care for him (especially if you’re not a Notre Dame fan). For those who don’t know, Lou Holtz was a very successful (mostly college) football coach. He is probably best known for coaching Notre Dame from 1986 to 1996. During that time he lead Notre Dame to an unmatched record and a National Championship.
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Aaron Wolowiec
SEPTEMBER 30, 2014
'Jeanette Stawski, executive director, AORE. Q & A with Jeannette Stawski, executive director of Association of Outdoor Recreation and Education. Q: What’s one thing most people don’t know about you? A: Je parle Francais. Well, I used to know how! I really enjoyed studying and speaking French, and I would love to live in a French-speaking country in the future with my family.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Wild Apricot
SEPTEMBER 26, 2014
'This week''s link round-up offers fresh insight on marketing to former members; membership marketing benchmarking statistics; help in bringing the best to your boardroom; tips for taking your website from “good to great”; and more.
YourMembership
SEPTEMBER 18, 2014
Your association likely has a website. It’s the source where members get information, interact with each other, learn about member benefits, and it’s also a place where you’ve worked hard to create value-added member benefits, possibly with an offering like an organization-specific, niche job posting board. As the association, you represent the collective voice of your industry or profession.
Spark Consulting
SEPTEMBER 16, 2014
'One of the most important principles in creating successful multi-channel communications is to match your channel to your audience and your purpose. Are you sharing information about something that’s open to the public? Use public channels like Facebook, Twitter, and unprotected areas of your website. Are you sharing information about something that’s for your members only?
Association Leaders
SEPTEMBER 11, 2014
'I want to recognize one of my mentors and a lifelong leader in today’s blog post. The founder of my company, almost 40 year association management leader, former political party leader, and my father is being recognized for his leadership within the American National Standards Institute (ANSI) working on conformity assessment issues. Click here to read more about why Richard W (Dick) Church is receiving the prestigious award Gerald H.
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Aaron Wolowiec
SEPTEMBER 30, 2014
'Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. It’s never too early (or too late) to start fine-tuning your organization’s participation in a trade show. The time is now; the fourth quarter of 2014 is filled with a myriad of seasonal events.
Mariner
SEPTEMBER 30, 2014
'The conversation on volunteerism in association is shifting – in an exciting way. The questions about how to engage non-traditional volunteers and those on how rethink the model from the top down are finally taking center stage. I had an opportunity to keep the conversation going through a webinar with YourMembership.com.
Wild Apricot
SEPTEMBER 19, 2014
'Are you making thank you calls to your donors or members? It''s one of the few calls we all want to receive – and it can make a difference for donor retention and member engagement.
YourMembership
SEPTEMBER 18, 2014
Your association likely has a website. It’s the source where members get information, interact with each other, learn about member benefits, and it’s also a place where you’ve worked hard to create value-added member benefits, possibly with an offering like an organization-specific, niche job posting board. As the association, you represent the collective voice of your industry or profession.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Spark Consulting
SEPTEMBER 9, 2014
'A few years ago, the association that I was working for had probably the best “bring your kid to work” day I’ve ever seen. One of our activities was a “career scavenger hunt,” where the kids had to find the people who were participating, and then each of us had prepared some sort of activity to help the kids understand what we do.
Optimist Consulting
SEPTEMBER 29, 2014
'I was delighted to be asked to write a White Paper for Sterling, one of the leading membership and communication consultancies. It looks very nice thanks to Sterling’s designers. I talk about the six essential elements of retention including: Understanding what members want. Engagement. Innovation. There is also a great retention case study from Sterling.
Eric Lanke
SEPTEMBER 29, 2014
'image source Over the last six weeks, I have tackled the six rules of living your values, as defined by Francois Nader, CEO of NPS Pharmaceuticals in this HBR blog post. Those rules, and my posts about them, are: 1. Define the values in simple, sixth-grade language. 2. Don’t post plaques on the wall declaring the values. 3. Teach people what the values mean. 4.
Mariner
SEPTEMBER 27, 2014
'Increasingly our volunteer teams are spread across town, across the. state, across the country and even over country borders. It''s tough. enough to lead a group of volunteers, but when you''re leading via phone. and web, its downright messy.
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Wild Apricot
SEPTEMBER 17, 2014
'Here is our final post in our 1-On-1 interview series with Greg Damron of ATD St. Louis. In this post, Greg offers insight into his organization''s event planning and member welcoming processes as well as some final words of advice for his membership peers.
YourMembership
SEPTEMBER 3, 2014
Last week we held our monthly Thought Leadership webinar, Search Engines and Social Media. Are you playing hard to get? We had many association professionals attend who are still working to come up with a winning strategy regarding search engine optimization (SEO) and social media. When implemented correctly they can enhance association marketing efforts and drive more engagement with both current members and prospective members.
Spark Consulting
SEPTEMBER 5, 2014
'Brainstorming has come under fire recently as being a crummy way of coming up with new ideas. Perhaps it’s because people are doing one or more of the following? Inviting as many people as possible – the more, the merrier! (Of course, that means most people won’t have a chance to speak, but too bad for them, right?). Only the Very Important People get to contribute ideas.
Optimist Consulting
SEPTEMBER 29, 2014
'The Institution of Civil Engineering (ICE) has identified that there just aren’t enough civil engineers. Apparently, only a small percentage of students that take maths or science (relevant subjects for civil engineering) at A-level then go on to study civil engineering at university. Furthermore, in the UK alone it is reported that 40% of those who do study civil engineering then go into other careers post-graduation.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Aaron Wolowiec
SEPTEMBER 23, 2014
'As a follow up to my Aug. 19 post about associations offering voluntary benefits to their members , I thought it would be wise think about benefits for association employees. I’ll mention it again: With extensive media coverage of the Affordable Care Act, benefits are on everyone’s mind. In fact, just the other day while I was grocery shopping, two women were discussing their benefits while they compared the price of cheese.
Virtual
SEPTEMBER 23, 2014
'What do Fort Worth, Birmingham, Dubai, Denver and Atlanta have in common? All advertise in the first few pages of the July/August edition of Associations Now magazine as locations for your next association meeting. I’ll confess, Associations Now isn’t typically my top priority. I get to it, but usually not until I throw it in my bag for a flight.
Wild Apricot
SEPTEMBER 10, 2014
'Here is Part 2 of our 3-part blog series of highlights of our 1-On-1 interview with Greg Damron of ATD St. Louis who offered insight on building community and offering membership value.
Eric Lanke
SEPTEMBER 22, 2014
'image source This post is part of a series in which I''m analyzing the efforts of my organization to define and embrace core values through the six rules for doing so defined by Francois Nader, CEO of NPS Pharmaceuticals. For the series introduction, go here. For my comments on the first rule, go here. For my comments on the second rule, go here. For my comments on the third rule, go here.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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