Sat.Jun 05, 2021 - Fri.Jun 11, 2021

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Association Brain Food Weekly: 6.11.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Make time for microlearning. If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development.

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The Ultimate Guide to Membership Sites

Wild Apricot

So you want to start a membership site. Maybe you’re interested in developing a new source of recurring revenue. Maybe you have a lot of knowledge on a specific topic that you’re dying to share with the world. Or maybe you’re already.

Revenue 321
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How to Convince Members They Have Time for Professional Development

WBT Systems

How to Convince Members They Have Time for Professional Development. Read more about How to Convince Members They Have Time for Professional Development.

How To 337
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A 5-Step Framework for a Successful Member Data Project

Higher Logic

The post A 5-Step Framework for a Successful Member Data Project appeared first on Higher Logic. Working on a member data analysis project for your association? This useful framework will guide your efforts. The post A 5-Step Framework for a Successful Member Data Project appeared first on Higher Logic.

Project 257
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Partner Spotlight: The Image Shoppe

Aaron Wolowiec

The Image Shoppe is a brand and digital marketing agency that provides the following services: brand marketing, digital strategy, design, copywriting, web development and fractional CMO.

Strategy 246

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Digital Transformation: Where Do I Start?

Spark Consulting

This is what it really comes down to, right? Learning about what digital transformation is (and isn’t), why it matters, what barriers are unique to associations, what advantages our industry has – that’s all interesting and useful. But how do you actually accomplish digital transformation in your association? Maddie Grant, my co-author for The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , and I have you covered: Assess w

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Web Tracking – the Ultimate Member Service

Higher Logic

The post Web Tracking – the Ultimate Member Service appeared first on Higher Logic. See how web tracking, a powerful tool within marketing automation, can help your association target and personalize member content. The post Web Tracking – the Ultimate Member Service appeared first on Higher Logic.

Tools 177
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Normal Left the Party—Survey Reveals Associations Want Her Back

.orgSource

What should we call it—the New Normal, the Next Normal, Another Normal? Please let go of normal. When the DJ stopped playing oldies, Normal left the party. Since well before the pandemic, I’ve been urging my colleagues and clients to consider that stability in the digital marketplace is a dangerous illusion. Guiding our association clients […].

Survey 180
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Are Associations Truly Innovative?

Association Adviser

With the right tools and mindset, association innovation is achievable. So why do many associations struggle to embrace habits that would let them thrive? . The post Are Associations Truly Innovative? appeared first on Association Adviser.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Culture Change + Vendor Selection

Spark Consulting

As my The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward co-author Maddie Grant is fond of quipping, that’s what digital transformation is: culture change + vendor selection. The technologies of digital transformation are: Artificial Intelligence (AI). Cloud. Data analytics. Internet of Things (IoT).

Strategy 195
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Why Community Matters Episode 1 Recap: If It’s a Fog in the Pulpit

AssociationChat

“Where are we going and why does it matter?”. Some of you may recall, 11,000 forevers ago (or, during the launch of the series on the livestream yesterday ), I hoped that people would share their takeaways from the episode’s lesson, and it would turn out the series would inspire folks to think deeply about online community and how to make it better.

Video 116
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What’s A Learning Experience Platform? The Essential Guide

Forj

For years, the LMS has reigned supreme as the top learning platform for associations. However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). But, what really is an LXP and how is it different from your typical LMS? Even further, should you invest in one?

LMS 91
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Ask, Capture and Act Your Way to Better Member Engagement

Association Adviser

PropFuel's Ask, Capture, Act process for deepening member engagement shows you how to meet the needs of people who want your association to reach them. The post Ask, Capture and Act Your Way to Better Member Engagement appeared first on Association Adviser.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The Events Elephant in the Room – Events Revenue

MemberClicks

With the recent CDC modified masking recommendations and venues around the US announcing total openings, it is becoming more apparent that in-person (or hybrid) events will rebound more quickly than initially expected. Event organizers are scrambling to not only secure locations and venues but understand the technology and execution of hybrid events.

Revenue 105
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Interviewing The Creative Curve Author Allen Gannett

AssociationChat

What role does community play in your creativity? In The Creative Curve , this week’s Association Chat podcast guest, author Allen Gannett explains, “I found that creatives had four different types of people in their networks: a master teacher, a conflicting collaborator, a modern muse, and a prominent promoter.”. What type are you for the creatives you know?

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A pledge for harmony: Improving civility in community associations

Ungrated

Community associations comprise people with different ideals, preferences, and values. After last year’s mass protests and intense political divide, improving civility and facilitating conversations between board members, community managers, and residents matters now more than ever before. Association leaders are regularly faced with challenging and complex issues that can spark strong emotions.

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The Ethical Dimensions of The Board’s Duty of Foresight: Part I

Association Adviser

Association boards can reassert legitimacy and renew trust with stakeholders and successors by focusing their attention on 3 ethical dimensions of foresight. The post The Ethical Dimensions of The Board’s Duty of Foresight: Part I appeared first on Association Adviser.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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6 Ways to Communicate Your Nonprofit Membership Benefits

MemberClicks

If you asked your members what a benefit looks like to them, you’d likely get many different answers. Many people join nonprofits for the community. They’re looking to find ways to connect and hang out with “their people” — like-minded folks who have the same interests, care about the same communities, and probably enjoy the same books and Netflix shows.

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On Vision

AssociationChat

KiKi’s Take on Episode 1 of Why Community Matters: Vision. Editor’s note: This is my personal take on the subject discussed in episode 1 of the Why Community Matters series. For episode 1 (you can view and listen to it here ), we discussed the importance of having a shared vision for a community. To subscribe to the Why Community Matters series, signup here.

Industry 103
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4 Ways to Continue Engaging Attendees After a Virtual Event

Achieve

Virtual events have become a key promotional tool for nonprofits to attract new supporters. However, with all the effort that goes into planning a successful event, it can be easy to forget to continue. cultivating relationships. after your event wraps up. While one-time attendees are appreciated, it is much more cost effective to turn these guests into repeat attendees.

Survey 98
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A Six-Step Approach to Communicating in a Crisis

Association Adviser

Your association should prepare to communicate during a crisis by developing a crisis communication plan. Melynn Sight walks us through her 6-step approach. The post A Six-Step Approach to Communicating in a Crisis appeared first on Association Adviser.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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3 questions to ask during demos at AMS Fest

Nimble AMS

When you’re in the market for a new association management software (AMS) system, you need all of the information you can get. That’s why AMS Fest 2021 is the perfect place for you to be next week. AMS Fest is a virtual event focused on AMS systems, so you’ll have multiple ways to learn about today’s AMS marketplace. While you’re there, you can see AMS product demos and ask questions directly to the product vendors.

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Little Wins for the Win!

Smooth The Path

I gained more than a few unwanted pounds during the pandemic. My kryptonite is baking. I bake bread, my husband makes pies, and my son experimented with fake-out cakes (the latest was a cake that looked like a big dish of cereal). These homemade goodies were too good to pass up. It wasn’t too long before I realized that the sweet treats were not doing me any favors, so I decided to start seriously counting calories and committing to 10,000 daily steps.

Project 78
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Why attending AMS Fest is a must for association professionals

Aptify

Choosing the right membership management software – and using it optimally – is one of the most important things you can do to ensure the long-term success of your organization. So, if you’re in the market for new software, or just interested in what software is out there for associations, the AMS Fest 2021 virtual event is the place to be next week.

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Does your chapter toolkit have a well-designed self-assessment?

Mariner Management

Benchmarking is a powerful tool in helping you – and your volunteer leaders – assess where your chapters are in terms of what’s working and what’s not working. Its power is two-fold: to provide a focus on what’s important and to provide a ready incentive. Our benchmarking guru Peter Houstle recently shared a case study to highlight one of the key prerequisites — one of 5 — to a successful chapter benchmarking project: the well-designed chapter self-assessment tool.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!