Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

MemberClicks

APRIL 11, 2023

That way, other members or the general public can take a look, see who belongs to your organization, and peruse relevant details in any member’s profile. For example, the Better Business Bureau offers a public directory of accredited member businesses. You’ll help your members grow their businesses.

Directory 52

Directory Examples Social Media Newsletter 52

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

FEBRUARY 4, 2020

Plus, the two core challenges following #1 in the report—the “inability to communicate member benefits effectively" and "customizing for different member segments”—certainly play a role in information overload. 63% of respondents identified customizing member segments as a top challenge, up from 57% the previous year. #6.

Communications 287

Communications Tips Content Tools 287

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Tony Rossell at Marketing General Inc. Creating visual content.

Video 285

Video Washington Social Media DC 285

Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

GrowthZone

DECEMBER 3, 2021

growth member engagement onboarding revenue chamber associations. engage GrowthZone AMS leads database email marketing. Do a quick google search and you’ll find several free options for creating word puzzles like our example. Can you find the words we’ve scrambled in the puzzle?:

Social Media 78

Social Media Newsletter Email Marketing Member Engagement 78

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. It’s Time to Innovate: Member Engagement in the Post-COVID Age.

San Jose 369

San Jose Email Marketing Tools millennials 369

Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. Let’s look at an example. This ensures no credentials are lost (while also allowing you to recommend courses to members accordingly). Email marketing software. Email Newsletter. Social media platforms.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. New Member Acquisition. Member Engagement and Retention. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

MAY 13, 2020

An engagement platform helps you provide those valuable relationships 24/7, 365 days a year. With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time.

Tools 296

Tools Communications Email Marketing Recruiting 296

Membersuite

OCTOBER 21, 2022

An AMS with a built-in data warehouse can create and store snapshots of data on a weekly and monthly basis so that you can see trends for different segments, for example, member recruitment, member renewal, and member or customer engagement trends. Enable Historical Insight.

Analysis 142

Analysis eBook Software Report 142

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. With an association directory, your members can easily find and connect with others. Sharing contact information Your member directory is, at its core, a list of members.

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

JANUARY 7, 2022

If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs , for example, as coaches. Email marketing automation software. Should this meeting be an email? Brainstorming. Quick hits. Mark Schaefer ).

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Arianna Rehak at Matchbox Virtual Media encourages you to design engaging virtual experiences that strengthen your in-person events.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 3, 2019

Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Mapping the Journey to Long-Term Member Engagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

MAY 19, 2023

She talked about elevating engagement, including what’s going on in members’ heads during the six stages of member engagement. Quick hits Improve responsiveness to your emails by implementing these four principles. Gino Silva-Payne, Email Meter ) For goodness’ sakes, do not use your credit card with Venmo.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Amanda Kaiser, member engagement specialist, Kaiser Insights.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JULY 9, 2021

The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. Member engagement. Subscribe to Blog via Email. Email Address: Subscribe. Office myth.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Nimble AMS

OCTOBER 21, 2021

Here are some of the things you’ll learn in this demo: The benefits of a cloud-based AMS – Last year, associations scrambled to move to a remote workforce and virtual interactions with members. Today, offices are re-opening, with a combination of onsite and remote workers and in-person/online member engagement.

System 124

System Cost Software Email Marketing 124

Reid All About it

APRIL 30, 2021

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. How to Ask the Right Questions to Improve Your Content and Drive Member Engagement. Find out how to make sure you’re asking your members all the right questions.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Alyssa Peltier, Senior Event Marketing Manager, Cvent.

Technology 370

Technology St. Louis Strategy Products 370

Higher Logic

OCTOBER 25, 2018

When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as email marketing, event registration, and website functionality). For example, maybe now it’s not so strong in event registration details.

Tools 176

Tools Member Experience Software Marketing 176

Nimble AMS

JUNE 3, 2020

Using a platform-based AMS, associations can personalize the member experience in multiple ways. For example: Live chat. To give members what they want from the very beginning, consider adding a live chat option to your association’s website. Smart, automated email marketing. For example, powered by?

How To 78

How To Member Experience Email Marketing Technology 78

Reid All About it

JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. 1 CAE credit. More info/register.

Raleigh 150

Raleigh Chicago DC Washington 150

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. She works hard to ensure the communities she manages are lively and engaging, and she leads by example in encouraging others to make connections online and in person.

Software 317

Software Industry Strategy Social Media 317

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. For example, researchers found that people with mentors achieve more, are better equipped to handle the stress of their position and are prepared to mentor others.

Tools 195

Tools Education Newsletter Chicago 195

Aptify

MARCH 30, 2023

For example: How much will it cost if a percentage of your membership base leaves due to a poor member experience? The right membership software can help you provide a modern, convenient member experience. Are you juggling multiple systems, such as marketing, event management, and accounting?

Software 72

Software How To Membership Management System 72

MemberClicks

MAY 17, 2022

An AMS, or association management system , might just be the tool you need to maximize your use of technology to save your staff members time and provide more value for your members. In this guide, we’ll review everything you need to know about association management systems, from top benefits to the best solution on the market.

System 52

System Association Management Directory Software 52

Higher Logic

JULY 19, 2018

Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. Not all emails are created equal—no one wants every email you send to the entire membership. Perplexed by personalization?

Tips 159

Tips eBook Newsletter Marketing 159

MemberClicks

SEPTEMBER 20, 2023

Examples of professional medical associations include: American Academy of Neurology Radiological Society of North America Illinois Osteopathic Medical Society American Veterinary Medical Association What is a Trade or Business Medical Association? They are focused on promoting collaboration among companies.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Break Down Barriers to Early Engagement. Learn what visual storytelling is and why it’s so important, the top 3 visual storytelling trends you need to know, and real-world examples and best practices you can use to engage your audience and achieve your goals.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

JULY 16, 2021

Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. The Fun Starts Here: How to Amaze, Delight, and Engage Your Event Attendees. Join us for an in-depth look at the event industry’s latest engagement tools, new ways to wow attendees, and real activity examples from recent events. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. When it comes to building a membership website, you’ll want to give your prospective and current members 24/7 access to learning more about your organization and how to get involved. Figure out how members and prospects will use your website.

Directory 52

Directory Discount Software Tools 52

Nimble AMS

SEPTEMBER 15, 2020

For example, a search on the AppExchange for “email marketing” returns more than 500 results. Solutions range from very simple, to the complex marketing tools used by Fortune 500 companies. #4 These are tangible benefits that will transform how you do business and drive member engagement. 5 – Mobile first.

Class 78

Class Tools Software Technology 78

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Suggesting new ways for members to get involved.

Newsletter 52

Newsletter Tips eBook Content 52