Reid All About it

MAY 21, 2021

We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Implementing modern technology is a fantastic first step to boosting member engagement, but your association shouldn’t stop there.

Leadership 117

Leadership FAQ Member Engagement Social Media 117

Higher Logic

MAY 8, 2019

Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214

Texas Florida Newsletter Email Marketing 214

YourMembership

MARCH 23, 2017

This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members. As an email marketer, your list of both members and prospective members is probably your most valuable asset.

Email Marketing 199

Email Marketing Revenue Marketing Member Engagement 199

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. 63% of respondents identified customizing member segments as a top challenge, up from 57% the previous year. #6.

Communications 287

Communications Tips Content Tools 287

YourMembership

MAY 2, 2017

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Formed in 1981, VHMA has grown to serve over 2,700 members across North America.

Revenue 186

Revenue Email Marketing America Certificate 186

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Impexium explains how your association and members could benefit from offering a tiered membership model. Learning business.

Chicago 200

Chicago Newsletter Mooc Education 200

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

YourMembership

MAY 4, 2017

In March, we shared the first three basic best practices for re-engaging your association members. Remember, as an email marketer, your list of […]. For a refresher, read part 1 here. Now, here’s the other three.

Email Marketing 186

Email Marketing Marketing Membership Management Member Engagement 186

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. More info/register. Host: Grype.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

YourMembership

AUGUST 6, 2015

We acquired Job Target’s Career Center Business Unit to go with our Association Career Network, marking a turning point in the industry by combining the strongest career center platform and services model with the best media and advertising sales force in the marketplace.

Detroit 150

Detroit Nashville Learning Management System Email Marketing 150

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. AI and event planning. More info/register. 1 CAE credit. 1 CMP credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 19, 2023

She talked about elevating engagement, including what’s going on in members’ heads during the six stages of member engagement. Quick hits Improve responsiveness to your emails by implementing these four principles. Gino Silva-Payne, Email Meter ) For goodness’ sakes, do not use your credit card with Venmo.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Amanda Kaiser, member engagement specialist, Kaiser Insights.

St. Louis 341

St. Louis Technology Strategy Conference 341

Higher Logic

JANUARY 27, 2020

Today, we’re recognizing 20 influential people for their work in the online community industry. Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry.

Software 317

Software Industry Strategy Social Media 317

Reid All About it

APRIL 30, 2021

Learn the structure of a great story, get a template to use over and over for creating speeches, town halls, all-hands meetings, keynotes, state of the industry addresses, investor or client presentations and every other opportunity and situation where you need these skills. Let’s Chat About Engagement Data (Data Analytics Network).

Education 354

Education Technology Strategy Revenue 354

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Email Address: Subscribe.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Presenters: Julie Haddix, Senior Director, Industry Solutions, Cvent.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

JULY 16, 2021

Lauren Patrick, eLearning Industry ). Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. Cortney Whitlow, manager, meeting registration and industry partner engagement, ASAE. Stu Sjouwerman, KnowBe4 ).

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

FEBRUARY 12, 2021

This is NOT the time to slow down on your initiatives for the future… That’s what I want for our industry. I want us to embrace this moment in time as a forced proof of concept that we can evolve and move rapidly… take advantage of this crazy time to catch up to how your members, partners and community are currently living.”

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

MAY 3, 2019

If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. It’s frustrating to have member and event attendee data spread out across the organization in different databases. Nicolette L. Wed 5/8 at 2 p.m.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Shake It Off: Member Engagement Taylor Swift Style.

Price 150

Price Social Media Email Marketing Innovation 150

Nimble AMS

OCTOBER 21, 2021

Here are some of the things you’ll learn in this demo: The benefits of a cloud-based AMS – Last year, associations scrambled to move to a remote workforce and virtual interactions with members. Today, offices are re-opening, with a combination of onsite and remote workers and in-person/online member engagement. No problem!

System 124

System Cost Software Email Marketing 124

MemberClicks

SEPTEMBER 20, 2023

A medical association is focused on furthering and protecting the interests of its members, like helping them with career growth and keeping them up-to-date with industry trends. Their role is inclusive of licensing, ethics, regulations, conferences, industry standards, and advocacy.

Association Software 52

Association Software Software Organization Certificate 52

MemberClicks

SEPTEMBER 26, 2022

Event marketing : Plan events? Event marketing features are helpful in optimizing things like your event attendance and managing event sponsorships. Email marketing: Communicating with your membership is critical. Email marketing tools integrated with your membership management software help you do it more efficiently.

Software 52

Software Membership Management Directory Email Marketing 52

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. Member engagement makes all of it happen.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Building Trust with Evidence: Using Data and Communications to Advance Your Industry and Your Impact. More info/register (fee for MPI non-members). .

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. More info/register. 1 CAE credit. Host: ASAE.

Raleigh 150

Raleigh Chicago DC Washington 150

MemberClicks

MAY 17, 2022

An AMS, or association management system , might just be the tool you need to maximize your use of technology to save your staff members time and provide more value for your members. In this guide, we’ll review everything you need to know about association management systems, from top benefits to the best solution on the market.

System 52

System Association Management Directory Software 52

Association TRENDS

JUNE 30, 2020

As a member-based organization you probably need to manage membership, process payments, handle event registration, host a website, host resources, education, and member-only access on that website, and possibly even manage a member engagement community. You need an AMS! Leave my messy membership database alone!

System 98

System Email Marketing Communications Process 98