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Association Brain Food: 4.12.24

Reid All About it

I’m happy to feature it as long as it’s not too product-centric. We will share best practices and help each other with financial information. Learn which settings to adjust for privacy and security, and understand what information is safe to input into AI tools. More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256
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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Staff liaisons have accessible information at their fingertips.

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Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register. More info/register. CAE credits.

Survey 256
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3 member mistakes and how your association can avoid them

Nimble AMS

To deliver a great member experience, you must keep mistakes to a minimum. . Not personalizing member communications. . Sending generic member emails does nothing to show members you understand and care about their needs. Not anticipating member needs. Keep Members (Happy). Learn More.

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Association Brain Food: 6.30.23

Reid All About it

Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. More info/register. More info/register. CAE credit.

Chicago 205
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. You’ll gain a better understanding of who your members are, what they’re expecting from you, and ultimately deliver a better member experience. Onboard New Members.

Revenue 296
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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

Because of this, Yello reports 46% of Gen Z members have applied for an internship or a job via a mobile device. Gen Z likes their products to be personalized. Is your association working to customize the member experience? Personalization is key to elevating the member experience.