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Daily Buzz: How Influencers Can Help Your Email Marketing Campaigns

Associations Now

Looking for a new approach to email marketing? When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. It’s a way to advertise products and services in a relatable and, ideally, organic way,” says the Campaign Monitor team. Should engagement still matter to marketers?

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Four Ways Psychology and Email Marketing Tie Into Each Other

Associations Now

Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Think the hues in your email designs are just for aesthetics?

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Association Brain Food: 4.12.24

Reid All About it

I’m happy to feature it as long as it’s not too product-centric. We will share best practices and help each other with financial information. Learn which settings to adjust for privacy and security, and understand what information is safe to input into AI tools. More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256
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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Staff liaisons have accessible information at their fingertips.

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Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register. CAE credits. More info/register.

Survey 256
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Association Brain Food Weekly: 5.21.21

Reid All About it

I’ll be happy to feature it as long as it’s not too product centric. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369
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Association Brain Food: 6.30.23

Reid All About it

Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. More info/register. More info/register. CAE credit.

Chicago 205