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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

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Survey: Spike in Use of AI in Email Marketing 

Associations Now

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

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Best practices in email marketing.

YourMembership

Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. The post Best practices in email marketing. That’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. appeared first on YourMembership.

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Daily Buzz: How Influencers Can Help Your Email Marketing Campaigns

Associations Now

Looking for a new approach to email marketing? Once the right person is chosen, there are many ways to bring that person into your email marketing strategy. Should engagement still matter to marketers? Content Marketing Institute’s Jodi Harris looks at the value of engagement.

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The Ins and Outs of Marketing Automation for Associations

This informative new guide is THE resource on the topic of marketing automation for associations. The guide explains what marketing automation is, and: Why associations use it. How it’s like email marketing on steroids. You’ve probably heard of it, but maybe you’re not sure if your association can benefit from it.

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Why You Need an Internal Email Marketing Strategy, Too—Especially Right Now

Associations Now

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. And if followed through, they can generate impressive results.

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Four Ways Psychology and Email Marketing Tie Into Each Other

Associations Now

Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Social proof.