Associations Now

MARCH 26, 2019

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post.

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Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Host: National Institute for Social Media.

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Reid All About it

JUNE 30, 2023

Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. WBT Systems provides strategies for offering professional development as an employee retention tool. That’s why marketing often falls prey to the classic spray and pray model.

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EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

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Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use.

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Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Check out these sixteen strategies to repurpose your content: 1. Build out your content with blog posts Start with a 500-word blog post on your website and post on your social media pointing to your website.

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EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership drives work best when you’ve got a solid strategy in place. Ready to launch your membership campaign, but wondering where to start? Step 4: Budget!

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Reid All About it

MAY 19, 2023

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Politicians want to beat up on social media platforms because people are saps, but what are the downstream effects? .* – Do This, Not That!

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GrowthZone

APRIL 18, 2023

In general, marketing automation can be extremely helpful for associations in several ways: Efficient communication Marketing automation tools enable associations to efficiently communicate with their members and stakeholders via email, social media, and other channels.

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Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

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Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? Objection 2: Social Media. Example: “It would be much easier to create a social media group. Data : You don’t own your member data – the social media platform does. Growing Non-Dues Revenue.

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Associations Now

FEBRUARY 6, 2020

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. percent of the media spending pie. appeared first on Associations Now.

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Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Check out these sixteen strategies to repurpose your content: 1. Build out your content with blog posts Start with a 500-word blog post on your website and post on your social media pointing to your website.

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Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Email marketing. Email marketing. Why is member engagement important?

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MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Since 2012, the video has attracted fewer than 900 views.

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Higher Logic

OCTOBER 4, 2018

What are other marketers up to? What’s the latest in terms of email strategy ? Whether you use a CRM, an AMS, or some other type of customer/member software, you should dedicate time to learning how to use it and its reporting functions well. Buffer is another platform providing similar social media management services.

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Reid All About it

FEBRUARY 15, 2019

Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Hear about current trends in the social media landscape that nonprofits need to understand. More info/register.

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Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. Also: AARP uses VR to promote social interaction. In a year when worldwide email open rates decreased, nonprofits bucked the trend. When should nonprofits send an email? 1 day for nonprofit emails,” he wrote. percent. “For

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Association Success

SEPTEMBER 22, 2020

Along with generating conversation, a smart content strategy can spark action, too. To accomplish this, be sure to show your work by: Citing top-quality sources, such as national media outlets, academic resources, and studies. Thinking like a reporter by interviewing expert sources . Including verifiable data and statistics.

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Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. The Basics + Benefits.

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Higher Logic

JANUARY 31, 2019

If it’s the latter, it’s time to reshape your strategy. In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Effective communication is all about managing expectations. Cue the Aretha).

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Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. But reports of associations creating net income directly from these tools have largely proven illusory. Labels: Social Media. 2 comments: william.

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Reid All About it

JULY 7, 2023

PAR Member Meet-Up: Sales Tactics that Association Teams Use to Win Email subject lines, purposeful outreach and unique follow-ups: join this PAR Member Meet-Up to learn and share how association revenue producers are managing customer engagement and guiding their clients to great investment choices. Host: ASAE Tue 7/11 at 12 p.m. CAE credit.

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Achieve

FEBRUARY 2, 2015

MUST HAVE #4: REPORTS TAKE ONE-HOUR EVERY MONTH TO LOOK AT YOUR EMAIL STATS AND REEVALUATE YOUR STRATEGY. Email platforms are next to useless if they do not have the kind of reporting that you want. Be sure you have buttons on your emails that allow your audience to tell the world how amazing you are.

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Associations Now

FEBRUARY 18, 2015

For those who want to do a deeper dive into the 2015 Digital Outlook Report, NTEN will host a webinar on the topic on Thursday at 2 p.m. Email marketing remains king … but Facebook and Twitter are close behind. ” Newer social technologies like Pinterest and Instagram are still growing among nonprofits.

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Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

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Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

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MemberClicks

SEPTEMBER 27, 2023

How to Get More Event Registrations Here are some strategies to help your event stand out and attract more guests. Take advantage of this by leveraging ads on the social media channels your members and ideal member profile frequent the most. Optimize your emails Remember, email is still a top promotional channel.

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SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” We recently asked reporters in all 50 states and Washington, DC.”

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Higher Logic

FEBRUARY 7, 2019

Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges. Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Bonus: Relatable GIFs ??. His solution?

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Association Briefings

AUGUST 23, 2021

Brand marketers, agency execs and email marketing experts say email marketing has already reaped the benefits of the decision, even though the cookie removal has been delayed until late 2023. Social Media It’s no secret: your members are hooked on social media. In 2020, over , 3.6

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Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In this same study, Adobe reported that “customization of emails from brands [another way to say personalization] is of medium to high importance, across all age groups and both genders.”.

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Achieve

AUGUST 12, 2021

a thorough fundraising strategy. Use social media to increase campaign visibility. Millennial Impact Report. Use social media to increase campaign visibility. are active on social media due to their strong desire to connect and socialize with others. Millennial Impact Report.

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Disciple Media

FEBRUARY 6, 2024

The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning. Surveys and feedback: Directly ask your audience what they want through surveys, social media polls, or feedback forms.

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Association Adviser

FEBRUARY 13, 2014

Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts. Keywords can be used to enhance your social media messaging, blog and other content distribution channels. Effective SEO begins with strategy and data. Wordtracker.

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Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. Here’s more from the report: How many online videos are being produced?

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GrowthZone

MAY 17, 2017

Let’s analyze the journey so you discover how social media, digital marketing/sales, and marketing automation help move your prospects and members through the process. Prospects in your target market need to become aware your organization exists. Enter social media. That’s engagement.

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