CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. Your profile image.

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EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

Directory 147

Directory Organization How To Kansas City 147

Wild Apricot

APRIL 25, 2016

This year's Benchmarks report is the most comprehensive yet and lets you know how nonprofits are stacking up on everything from email marketing to social media to donation campaigns.

Email Marketing 150

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Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Host: National Institute for Social Media.

Video 285

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MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. Use a scheduling tool like Buffer or Hootsuite to prepare your social posts ahead of time.

Marketing 98

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Nimble AMS

DECEMBER 11, 2022

To help you build your understanding of Generation Z, here are five vital facts about your members born between 1997 and 2012 : Gen Z has clear social media preferences. Sure, you’ve heard of TikTok, but does your association use the massively popular social media platform? What about YouTube or Instagram?

Recruiting 136

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Freestone

APRIL 11, 2024

Turn long content into short learning opportunities Repackage existing content on social media as quick video clips, or short pieces of content that can bring in a fresh audience. Build out your content with blog posts Start with a 500-word blog post on your website and post on your social media pointing to your website.

Content 80

Content Revenue How To Social Media 80

EventMobi: Association Events

OCTOBER 19, 2023

Step 5: Create your workback plan The best membership campaigns utilize several different streams (social media, email, events, etc.). For example, if you see your social media posts aren’t taking off, you can always try rescheduling them to that prime Monday 9 a.m.

How To 130

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Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Community Brands’ research reports the numbers for members’ loyalty and likelihood to renew are down from last year.

Leadership 118

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Reid All About it

JUNE 30, 2023

Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. Functional Expense Reporting Functional expense reporting is one of the more complicated areas of nonprofit U.S. Employee retention. Non-dues revenue partners. 1 CAE credit. CAE credit.

Chicago 205

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GrowthZone

APRIL 18, 2023

In general, marketing automation can be extremely helpful for associations in several ways: Efficient communication Marketing automation tools enable associations to efficiently communicate with their members and stakeholders via email, social media, and other channels.

Marketing 78

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Associations Now

FEBRUARY 6, 2020

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. percent of the media spending pie.

Social Media 123

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Higher Logic

MAY 29, 2020

With a combination of engagement tools, you can gather the data about members’ interests, segment your members by interests, and nurture members with automated campaigns – all to encourage more participation and create more exposure for the content they’re truly interested in, like your new report. Objection 2: Social Media.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

OCTOBER 4, 2018

Whether you use a CRM, an AMS, or some other type of customer/member software, you should dedicate time to learning how to use it and its reporting functions well. For your social media needs: Bitly : Shortening your links and personalizing them is a great way to track your social reach.

Tools 233

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Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. Also: AARP uses VR to promote social interaction. In a year when worldwide email open rates decreased, nonprofits bucked the trend. When should nonprofits send an email? 1 day for nonprofit emails,” he wrote. percent. “For

Las Vegas 97

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Higher Logic

JUNE 5, 2018

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Spring Cleaning: 5 Reports to Run In Your Membership Database Now.

San Jose 369

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email. That’s right, email marketing is still the best way for associations to reach these unique generations. Both groups also receive a decent share of email per day.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Freestone

APRIL 11, 2024

Turn long content into short learning opportunities Repackage existing content on social media as quick video clips, or short pieces of content that can bring in a fresh audience. Build out your content with blog posts Start with a 500-word blog post on your website and post on your social media pointing to your website.

Content 52

Content Revenue How To Social Media 52

Associations Now

MARCH 26, 2019

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. A series of recent coverage and reports suggests that in the modern age, you need to be thinking about both digital and traditional customer service methods.

Strategy 102

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MultiBriefs

JUNE 29, 2023

Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively. The truth is that Facebook, Twitter, LinkedIn, and other social networks are highly effective platforms for promoting B2B associations.

Marketing 52

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Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. But reports of associations creating net income directly from these tools have largely proven illusory. Labels: Social Media. 2 comments: william.

Social Media 40

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Association Success

SEPTEMBER 22, 2020

To accomplish this, be sure to show your work by: Citing top-quality sources, such as national media outlets, academic resources, and studies. Thinking like a reporter by interviewing expert sources . Social media tools such as TweetDeck that allow you to follow conversations in real time. Download it now.

Content 78

Content How To Newsletter Social Media 78

Achieve

FEBRUARY 2, 2015

MUST HAVE #4: REPORTS TAKE ONE-HOUR EVERY MONTH TO LOOK AT YOUR EMAIL STATS AND REEVALUATE YOUR STRATEGY. Email platforms are next to useless if they do not have the kind of reporting that you want. Be sure you have buttons on your emails that allow your audience to tell the world how amazing you are.

Email Marketing 52

Email Marketing Marketing Software Content 52

GrowthZone

JUNE 21, 2021

Analytics and reporting. Financial reporting. Board member reporting. Email and text communications. Email marketing. FEATURES: Marketing. Custom reporting and analysis. Email marketing. Robust reporting and analytics. Workflow automation/project management. Fundraising.

System 148

System Software Directory Membership Management 148

MemberClicks

SEPTEMBER 27, 2023

Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with email marketing campaigns following at 35%. Data analytics and reporting. Enabled data collection.

Tools 52

Tools Tips How To Software 52

Reid All About it

MAY 19, 2023

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Politicians want to beat up on social media platforms because people are saps, but what are the downstream effects? .* – Do This, Not That!

Strategy 195

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Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Associations Now

APRIL 28, 2020

With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets. The report also found 63 percent of marketers believed SEO would become more important in 2020.

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Association Briefings

AUGUST 23, 2021

Brand marketers, agency execs and email marketing experts say email marketing has already reaped the benefits of the decision, even though the cookie removal has been delayed until late 2023. Social Media It’s no secret: your members are hooked on social media. In 2020, over , 3.6

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Reid All About it

FEBRUARY 15, 2019

Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Hear about current trends in the social media landscape that nonprofits need to understand. More info/register.

Social Media 170

Social Media DC System Technology 170

GrowthZone

NOVEMBER 23, 2020

Analytics and reporting. Financial reporting. Email marketing. Email marketing. Also available: Learning management system, social community, workflow automation, advertising, media solutions, and mobile event app. . Robust reporting and analytics. Email marketing.

Membership Management 78

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Associations Now

FEBRUARY 18, 2015

For those who want to do a deeper dive into the 2015 Digital Outlook Report, NTEN will host a webinar on the topic on Thursday at 2 p.m. Email marketing remains king … but Facebook and Twitter are close behind. ” Newer social technologies like Pinterest and Instagram are still growing among nonprofits.

Report 40

Report Sample Email Marketing Survey 40

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Tip #2: Let Association Members Choose Email Frequency.

Tips 166

Tips Email Marketing Newsletter Communications 166

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. Here’s more from the report: How many online videos are being produced?

Video 40

Video Report Marketing Email Marketing 40

Higher Logic

JUNE 14, 2018

Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018. And although we’re possibly a little biased toward blogs focusing on content creation , we thought that some of these might be helpful for the content side of marketing automation. Social Pros.

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