Optimist Consulting

MARCH 30, 2017

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. Here are my top 10 insights from the report. 2017 remains all about member engagement, operational efficiency and revenue growth.

Report 100

Report Social Media Member Engagement System 100

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing!

How To 130

How To Discount Social Media Software 130

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. Use a scheduling tool like Buffer or Hootsuite to prepare your social posts ahead of time.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Spring Cleaning: 5 Reports to Run In Your Membership Database Now.

San Jose 369

San Jose Email Marketing Tools millennials 369

GrowthZone

JUNE 21, 2021

Generate revenue. Selecting a chamber of commerce software platform that meets all your needs – chamber member database, email system, billing and payment options, chamber event platform, chamber of commerce website builder, and other valuable benefits – can be challenging. Analytics and reporting. Financial reporting.

System 148

System Software Directory Membership Management 148

Reid All About it

FEBRUARY 15, 2019

Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Hear about current trends in the social media landscape that nonprofits need to understand. More info/register.

Social Media 170

Social Media DC System Technology 170

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

JULY 7, 2023

. – PAR Member Meet-Up: Sales Tactics that Association Teams Use to Win Email subject lines, purposeful outreach and unique follow-ups: join this PAR Member Meet-Up to learn and share how association revenue producers are managing customer engagement and guiding their clients to great investment choices. CAE credit. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

GrowthZone

NOVEMBER 23, 2020

Generate revenue. Selecting a software platform that will meet all of your needs – member database, email system, billing and payment options, event platform, association website builder, and other useful services – can be challenging. Analytics and reporting. Financial reporting. Email marketing.

Membership Management 78

Membership Management Software Directory System 78

Reid All About it

MAY 19, 2023

Non-dues revenue partners. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

MemberClicks

SEPTEMBER 27, 2023

Adding an embedded checkout adds convenience and it’s an easy way to improve your attendee’s experience and to retain them, all while boosting your event revenue and attendee conversions. Take advantage of this by leveraging ads on the social media channels your members and ideal member profile frequent the most.

Tools 52

Tools Tips How To Software 52

Disciple Media

FEBRUARY 6, 2024

Whether you are a coach, creator or business, starting a membership site can transform how you engage with your audience and create a recurring revenue stream. The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning.

How To 36

How To Price Analysis Content 36

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. But reports of associations creating net income directly from these tools have largely proven illusory. Labels: Social Media. 2 comments: william.

Social Media 40

Social Media Marketing Price Survey 40

EventMobi: Association Events

JUNE 21, 2023

Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. Fundraising events are an invaluable opportunity to drive revenue and build community, whether they’re online or in person.

Software 130

Software Price Review Event Planning 130

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. In the absence of being able to meet in-person due to the COVID-19 pandemic, we created a “virtual” celebration that used social media to extend the weeklong celebration.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Higher Logic

FEBRUARY 7, 2019

HL Marketing Specialist Tien Dinh identified “correct industry terminology ” as a pain point, which is naturally critical if you want to sound like you know what you’re talking about and fully understand your professional industry. Email Marketing vs. Marketing Automation [Explained]. His solution?

Marketing 149

Marketing Video Resources Content 149

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. Integrate communications through print, online and social opportunities: [link] @AssocAdviser.

Communications 60

Communications Revenue Social Media Survey 60

MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. They not only provide a consistent revenue stream but also help to create a deeper sense of connection between the organization and its supporters.

Software 52

Software Membership Management Newsletter Revenue 52

GrowthZone

MAY 17, 2017

Let’s analyze the journey so you discover how social media, digital marketing/sales, and marketing automation help move your prospects and members through the process. Prospects in your target market need to become aware your organization exists. Enter social media. That’s engagement.

How To 112

How To Social Media Directory Tips 112

GrowthZone

NOVEMBER 8, 2022

We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. Processing reports and billing is easy and a time saver which equals money saved. Reports are easy to produce and accurate.

Process 78

Process Directory Software Revenue 78

Reid All About it

OCTOBER 21, 2022

How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. This no-fluff panel discussion with membership marketing pros and practitioners will reveal how other associations are successfully using digital to build purposeful connections with members—expanding engagement and renewals. Tue 10/25 at 3 p.m.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

MAY 14, 2021

Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Tue 5/18 at 3 p.m.

St. Louis 341

St. Louis Technology Strategy Conference 341

Protech

MAY 9, 2023

From membership applications alone, you gather information like members’ full names, email addresses, and payment information. Reporting and analytics features accurately track data (in real time) so your organization can spot trends and make operations more efficient. Data-backed decision-making.

How To 52

How To Software Event Planning Membership Management 52

Fonteva

DECEMBER 19, 2019

Using a data-driven approach, observe how your members engage with those experiences, including: Social media platforms. Email marketing. Here are some examples of KPIs based on where your members may be currently active: Social media platforms. Email marketing. Live events. Conclusion.

Member Engagement 59

Member Engagement Strategy LMS Class 59

MemberClicks

DECEMBER 19, 2023

This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members. Community Engagement : Includes a directory, event calendar, and social media tools.

Directory 52

Directory Discount Software Tools 52

Association Adviser

JULY 16, 2013

Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. Which Tactics Work Best for Email Marketing? eMarketer recently ranked the most effective email tactics. Best of the Web. 5 Ways to Thank Community. Shanna Mallon. Socialmouths.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Associations Now

JANUARY 29, 2016

Event Marketing. The most popular way to promote events: email marketing, according to 85 percent of respondents. This was followed by social media (82 percent), word of mouth (69 percent), content marketing (44 percent), and snail mail (32 percent).

Process 40

Process Survey Social Media Event Planning 40

Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts? Johnson Experience Marketing.

Industry 40

Industry Marketing Social Media Revenue 40

Reid All About it

OCTOBER 7, 2016

In deciding to audit a tax-exempt organization, the IRS looks at the gap between the tax reported and paid, and the tax the IRS says is owed. Unrelated Business Income Tax (UBIT) and employment taxes are fertile ground for collecting additional tax revenue. – Election & Holiday Email Marketing Extravaganza.

Mooc 205

Mooc Certificate DC millennials 205

MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. Email Marketing. Look for a system that allows you to configure reports and create customized overviews of different aspects of your organization.

Software 52

Software Association Management Price System 52

MemberClicks

JANUARY 6, 2022

However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. Not only does branded swag offer an additional revenue stream, but everyone who carries or wears these items acts as a billboard for your association. Demonstrate membership value via social media.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. Not only does branded swag offer an additional revenue stream, but everyone who carries or wears these items acts as a billboard for your association. Demonstrate membership value via social media.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Reid All About it

NOVEMBER 9, 2018

The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results. See real-life examples from your association peers using marketing automation to keep members coming back year after year. 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

Disciple Media

DECEMBER 6, 2023

The navigation tools have a familiar feel, similar to popular social media platforms, ensuring an easy transition and usability for members​​. Robust marketing capabilities: Kajabi excels in providing comprehensive marketing solutions. Can I integrate existing tools like CRM or email marketing with these platforms?

Course 36

Course Tools Education Content 36