Reid All About it

MAY 12, 2023

This past week, I was still on a “softer” foods diet thanks to periodontal surgery, so nothing outstanding to report. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. State of the association industry. More info/register. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Spring Cleaning: 5 Reports to Run In Your Membership Database Now.

San Jose 369

San Jose Email Marketing Tools millennials 369

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

MemberClicks

FEBRUARY 2, 2024

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Data collection and reporting. Membership reporting. Event marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

MemberClicks

SEPTEMBER 20, 2023

This gives you the infrastructure you need to create experiences that boost your revenue, retention, and engagement. Allows you to segment email lists by member type and launch personalized campaigns to engage members. Email Marketing Dues reminders, member communications, welcome emails, and more.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

AUGUST 6, 2021

AMS reports. You can’t expect your reports and dashboards to prompt action all by themselves, says MemberSuite. Reports are just one piece, but an essential piece, of a strategic framework for decision-making and action.” The uncertainty gives you a queasy feeling when seeking sponsorship revenue. More info/register.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

FEBRUARY 12, 2021

Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. 2021 Nonprofit Cybersecurity Incident Report. Email Marketing Workshop. How to Increase Your Corporate Sponsorship Revenue. Maximize Your Data: Non-Dues Revenue on (Legal) Steroids.

Revenue 370

Revenue North Carolina Industry Technology 370

MemberClicks

SEPTEMBER 26, 2022

Need to increase your revenue? Membership management software helps organizations maximize their income by optimizing event revenue and automating membership renewals. Membership reporting : Imagine the value you can get from detailed reports into your membership activity and status. Event marketing : Plan events?

Software 52

Software Membership Management Directory Email Marketing 52

Reid All About it

JULY 7, 2023

. – PAR Member Meet-Up: Sales Tactics that Association Teams Use to Win Email subject lines, purposeful outreach and unique follow-ups: join this PAR Member Meet-Up to learn and share how association revenue producers are managing customer engagement and guiding their clients to great investment choices. CAE credit. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Email marketing.

Survey 150

Survey Marketing Certificate Education 150

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

MemberClicks

JULY 31, 2023

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Data collection and reporting. Membership reporting. Event marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

MemberClicks

JANUARY 18, 2024

There are many benefits to using a membership plugin, including: Saving time Flexible customization Increased reliability Better performance With a WordPress membership plugin, you can turn your organization’s page into a source of non-dues revenue while also improving member retention and member satisfaction.

Price 52

Price Membership Management Software LMS 52

Reid All About it

APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. The weekly list of free educational events and resources for the association community…. Work shutdown rituals.

Education 354

Education Technology Strategy Revenue 354

Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

Tips 89

Tips Email Marketing Newsletter Content 89

Disciple Media

FEBRUARY 6, 2024

Whether you are a coach, creator or business, starting a membership site can transform how you engage with your audience and create a recurring revenue stream. The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning.

How To 36

How To Price Analysis Content 36

Reid All About it

MAY 19, 2023

Non-dues revenue partners. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. More info/register. 1 CAE credit.

Strategy 195

Strategy Content Leadership Email Marketing 195

Association Success

NOVEMBER 17, 2020

Many associations focus on big annual events, or reports that provide in-depth information several times each year. Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. How often does your association publish new content ?

Content 148

Content Newsletter Sample Video 148

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. Tip: Use marketing automation to improve targeted communications. 10 Association Communications Stats + Membership Tips.

Communications 287

Communications Tips Content Tools 287

Association Adviser

FEBRUARY 6, 2019

The company’s association management software helped associations manage their member and operations data including event registration, committees, continuing education, directories, website data and reporting. The Naylor Marketplace was introduced in 2017.

Directory 97

Directory Software Virginia Email Marketing 97

Reid All About it

MARCH 4, 2022

Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless email marketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. Top Trends in Content Marketing 2022.

Class 195

Class Certificate Content Committee 195

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing!

How To 130

How To Discount Social Media Software 130

Reid All About it

MAY 3, 2019

Association professionals who are responsible for reporting analytics to leadership, boards of directors, and other stakeholders come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. Tips to Extend Your Event’s Reach and Revenue. CAE credit. More info/register. Host: orgCommunity.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

MAY 29, 2020

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. This webinar will explore top trends and key findings from the 2020 report.

San Diego 259

San Diego Strategy Conference North Carolina 259

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

Case Study 120

Case Study Analysis System Revenue 120

Reid All About it

OCTOBER 21, 2022

How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. This no-fluff panel discussion with membership marketing pros and practitioners will reveal how other associations are successfully using digital to build purposeful connections with members—expanding engagement and renewals. Tue 10/25 at 3 p.m.

Revenue 44

Revenue Email Marketing Education Review 44

GrowthZone

NOVEMBER 8, 2022

We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. Processing reports and billing is easy and a time saver which equals money saved. Reports are easy to produce and accurate.

Process 78

Process Directory Software Revenue 78

GrowthZone

DECEMBER 6, 2022

Through these blogs, you will learn from user experiences how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. We can track success of the program monthly through reports. ” Becky Davison VP Marketing Halifax Chamber of Commerce ChamberMaster user.

Communications 78

Communications Software Directory Committee 78

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Reid All About it

MAY 14, 2021

Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Tue 5/18 at 3 p.m.

St. Louis 341

St. Louis Technology Strategy Conference 341

Protech

MAY 9, 2023

From membership applications alone, you gather information like members’ full names, email addresses, and payment information. Reporting and analytics features accurately track data (in real time) so your organization can spot trends and make operations more efficient. Data-backed decision-making.

How To 52

How To Software Event Planning Membership Management 52

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. Please go to www.naylor.com/benchmarking to obtain a copy of the full report.

Communications 60

Communications Revenue Social Media Survey 60

Associations Now

JUNE 14, 2017

A new report says automation offers a way to take a more targeted approach to email campaigns. In 2016, associations kicked up their email game, sending 12.3 percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz. You’re not alone.

Email Marketing 52

Email Marketing Report Revenue Marketing 52

Reid All About it

OCTOBER 5, 2018

A new report shows that “word of mouth” (WOM)—both online and offline—impacts every business, organization and cause. Jay Baer at Convince & Convert shares 17 interesting WOM statistics from a new research report, Chatter Matters. Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar).

DC 170

DC Washington Tools Certificate 170