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Event Planning Has Risen in the Ranks of Most Stressful Jobs

Velvet Chainsaw

This perfect storm significantly threatens the sustainability of associations and adds tremendous pressure to those who are organizing events to find ways to improve their financial performance. Shifting marketing budgets. Annual conference budgets are usually finalized 12-plus months prior to the event. Price increases.

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Boost Your Career by Leveling Up Your Analytics Skills

Association Analytics

With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Are you in marketing? You 100% need analytics knowledge when making decisions on where to invest your marketing dollars. Membership?

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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233
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Association Brain Food: 5.24.24

Reid All About it

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing.

LMS 244
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Association Brain Food: 4.14.23

Reid All About it

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Tanner Kohler, Nielsen Norman Group ) Even in the metaverse, women remain locked out of leadership roles, although they spend more time and spearhead more initiatives there.

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Daily Buzz: An “Impossible” Path to Leadership

Associations Now

The story of Impossible Foods starts with a scientist who decided to embrace leadership for a greater cause. But the most powerful, subversive tool on earth is the free market. But we're in marketing, so we need to know what it is. link] #marketing #socialmedia #tech #assnchat pic.twitter.com/eydsEyFDBa.

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Association Brain Food: 5.19.23

Reid All About it

Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. Leadership training. WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association.

Strategy 195