Using Your Data to Optimize Event Revenue
Association Analytics
JANUARY 17, 2024
For many associations, their #1 revenue driver and member benefit is their annual conference. With events being such an important part of the member experien.
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Association Analytics
JANUARY 17, 2024
For many associations, their #1 revenue driver and member benefit is their annual conference. With events being such an important part of the member experien.
EventMobi: Association Events
MAY 1, 2024
Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Looking for guidance in choosing your association’s event technology provider?
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Association Analytics
JUNE 17, 2021
The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy.
Association Analytics
JANUARY 17, 2024
Learn how to use your data to find new event audiences, segment members for more personalized outreach and show sponsors the value of their participation.
Association Adviser
OCTOBER 4, 2023
Your association’s events hold a significant role in establishing your organization’s prominence. They serve as catalysts for strengthening your community, enhancing brand recognition, facilitating networking opportunities, establishing thought leadership, and generating revenue.
MatrixG
MARCH 25, 2024
I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. So why isn’t your AMS part of YOUR association’s non-dues revenue strategy?
Higher Logic
MAY 20, 2020
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.
Association Adviser
JANUARY 3, 2023
Since events are a significant contributor to associations for generating and maintaining memberships and non-dues revenue, it’s important to consistently offer enticing and exciting events for your members and industry. The post 6 Event Marketing Best Practices to Grow Your Show appeared first on Association Adviser.
Freestone
APRIL 11, 2024
However, when you repurpose content from your live events, you can save your organization time and money while reaching new learners. Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. What does it mean to repurpose content?
Membersuite
FEBRUARY 17, 2022
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
Nimble AMS
MARCH 29, 2022
It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.
Nimble AMS
APRIL 29, 2022
Are you looking for tried and true methods to maximize your association revenue? There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Try out these four proven revenue boosters ?at
EventMobi: Association Events
OCTOBER 19, 2023
After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Ready to launch your membership campaign, but wondering where to start?
Higher Logic
OCTOBER 17, 2019
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Using integrated mobile apps, there’s an opportunity to drive revenue with: Sponsored ad space and push notifications.
Membersuite
MAY 13, 2020
Are you struggling to capture sponsor/exhibitor revenue for your virtual events? Just like in-person events, you need to prove ROI by showing them that their marketing goals can be achieved in your virtual event venue. Here are ways to do that.
GrowthZone
FEBRUARY 21, 2023
and Canada at the end of 2022, the top non-dues revenue source listed was events. Successful Revenue-Generating Events How can you ensure success for your important revenue-generating events? Streamlining Non-Dues Revenue Looking for additional ways to streamline your non-dues revenue?
EventMobi: Association Events
SEPTEMBER 13, 2023
Perhaps excited about an upcoming event, proud to contribute to your successes, or grateful to be part of your community. This organic connection is worth its weight in gold and can save you on big marketing costs. What do you hope your members feel when they think about your organization? So how do you improve your member experience?
Reid All About it
APRIL 12, 2024
The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Scholarly events data.
Association Success
OCTOBER 15, 2020
According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. This combines publicity for your association with non-dues revenue.
Reid All About it
APRIL 5, 2024
The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. Seems like a good place to start. Blue ocean strategy.
Freestone
APRIL 11, 2024
However, when you repurpose content from your live events, you can save your organization time and money while reaching new learners. Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. What does it mean to repurpose content?
Association Adviser
OCTOBER 19, 2021
In today’s market, it’s imperative to recognize your unique non-dues revenue opportunities. The post Tip of the Iceberg: Your Guide to Finding More Non-Dues Revenue appeared first on Association Adviser.
Reid All About it
APRIL 19, 2024
The weekly list of free educational events and resources for the association community… Chapter relations gathering. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I loved it when local membership directors got together at our state association meetings.
Freestone
DECEMBER 12, 2023
Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. Activity during events. You’re not alone!
Higher Logic
MARCH 19, 2020
As COVID-19 forces events from in-person to virtual , the first and most essential thing is a mindset shift: Going digital was not your plan, but it’s your chance to make the most of a bad situation. Your event can be one of the things that meets that need. Run automated campaigns to promote your event. Let’s refocus together.
GrowthZone
OCTOBER 30, 2018
For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their programs and member benefits.
Reid All About it
APRIL 26, 2024
The weekly list of free educational events and resources for the association community… Association boards. The outlook for associations, as described in Marketing General Inc.’s Also, virtual events are off the agenda. AI and events. eShow describes AI’s impact on events and the challenges for AI adoption.
Freestone
MARCH 4, 2024
It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?
Blue Sky eLearn
MAY 4, 2020
During this Coronavirus crisis, many planned conferences are being transformed into virtual events. So, beyond your standard questions about event schedule and production cost, what are the other most important questions to ask a virtual events vendor as you investigate their services? How do you price your virtual events?
Reid All About it
SEPTEMBER 29, 2023
The weekly list of free educational events and resources for the association community… Request re career section on association website. Open Space event design. After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum.
ISAE
SEPTEMBER 14, 2023
Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!
MemberClicks
SEPTEMBER 29, 2022
and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.
Reid All About it
OCTOBER 6, 2023
The weekly list of free educational events and resources for the association community… Industry careers website. In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content marketing. Please send me links if you have one or know of a good one.
Associations Now
NOVEMBER 30, 2023
Nondues revenue can be crucial for an association’s financial stability. Without nondues revenue, associations could face difficult decisions. They may have to cut back on crucial benefits like education programs, networking events, advocacy efforts, and industry research that impact member satisfaction and engagement,” she said.
Velvet Chainsaw
APRIL 14, 2021
For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. Revenue for anchor exhibitors cannot be recognized until that happens.
Reid All About it
OCTOBER 13, 2023
The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. Katherine May ) You never grow old at the table Skip down to the list of free educational events if you prefer takeout.
Reid All About it
OCTOBER 20, 2023
The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. Sponsor perspectives. That’s down by nearly half in just six years. Fish and more fish.
Higher Logic
MARCH 19, 2019
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips?
Velvet Chainsaw
MARCH 15, 2023
According to a study by the World Scholarship Vault , event planner stress levels are hitting a new high — the third-most stressful job in the world for 2023. Shifting marketing budgets. Exhibit service contractors are now directly competing with the association for their share of exhibitors’ marketing budget. Price increases.
Reid All About it
JANUARY 19, 2024
The weekly list of free educational events and resources for the association community… Association AI survey. Event trends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Fri 1/19 at 3 p.m. – 1 CAE credit.
YourMembership
JULY 18, 2019
3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members. Events and conferences are powerful tools for associations.
Freestone
NOVEMBER 22, 2023
Is your organization looking for tips to generate end-of-year revenue? You’re not alone. Community Brands reports that while professional development contributes to a small amount of non-dues revenue, 51% of members want training opportunities and certifications or credentials.
Blue Sky eLearn
OCTOBER 30, 2018
Individuals also tend to have (or take) some extra time off of work, providing them a great opportunity to start a new online course or catch up on some on-demand events. Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. A Festive Welcome.
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