Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. How to Calculate Where your Membership is Headed.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. . Publications.

Strategy 40

Strategy How To Marketing Price 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. How to Calculate Where your Membership is Headed. Using Social Media to Recruit Staff.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Associations Now

FEBRUARY 19, 2016

A new white paper says that meeting planners and marketers can apply Maslow’s Hierarchy of Needs to engage attendees on a deeper level. They are, according to a new white paper from brand experience agency Freeman XP. They are, according to a new white paper from brand experience agency Freeman XP.

Social Media 40

Social Media Content Tools Marketing 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Achieve

DECEMBER 19, 2017

Translated to the nonprofit world, these for-profit tactics can be the difference between simply accessing reports and understanding how to leverage data to serve your mission. But if data showed that your highest-value users are more likely to be older than 45 and female, you’d likely rethink your strategies and tactics in response.

Newsletter 52

Newsletter Analysis Report Strategy 52

High Context

FEBRUARY 27, 2009

Thoughts On Strategy: If you can’t innovate now… If you are unable to innovate your web presence now you never will. Can social media be applied to your core strategies? I presented recently on how to generate you own web site ideas at an association industry conference. Subscribe to receive via e-mail.

Strategy 40

Strategy Report Social Media Revenue 40

High Context

MARCH 31, 2009

Thoughts On Strategy: Changing Web Strategy without a Redesign. Did you know that you can adjust and implement your web strategy without a complete web site redesign? You can download a white paper on these strategies here.) Compare your current strategies to your outcomes and audiences.

Strategy 40

Strategy Report Social Media Boston 40

Associations Now

MARCH 13, 2014

There are huge audiences out there waiting to read and share your content, but even if you think your post or white paper is the best in the world, you need to consider one vital factor: emotions. No wonder then, that happiness is the main driver for social media sharing,” she writes.

millennials 40

millennials Social Media Content Maine 40

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8).

Strategy 40

Strategy Marketing Price Survey 40

Slice-Works

MAY 8, 2014

So many of the organizations we talk to want to skip the goals, objectives and strategies and get right to the tactics. This is especially true for social media. The strategic plan helps give you direction in how to create a more phased approach. social media, white papers, video, power points?

Marketing 28

Marketing Social Media Video Content 28

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. How to Calculate Where your Membership is Headed.

Price 40

Price Marketing How To Survey 40

Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. How to Calculate Where your Membership is Headed. 3 Tips on How to Improve the Presentation of Your. How Long does the Average Member Stay with an Asso.

Tips 40

Tips Marketing How To Price 40

Vanguard Tech

JULY 30, 2012

I quickly realized I wouldn’t need to drown my sorrows so I put down the (unopened) bottle of Jack Daniels, gathered my composure and remembered this: I had just returned from vacation and had been off social media. white papers). Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology.

Course 70

Course Analysis Content Tools 70

Reid All About it

DECEMBER 2, 2022

Explore effective questioning, how to start being wrong without defensiveness, strategies to avoid falling into groupthink, and tips to ask thoughtful, even difficult, follow-up questions. Hear the most critical learnings from the New Member Engagement Study and essential strategies they couldn’t fit into the report. CMP credit.

Tips 41

Tips Video Content Marketing 41

Membership Marketing

FEBRUARY 5, 2010

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. But I agree that data seems to indicate that continued engagement with the market in tough economic times appears to be a productive strategy. How to Calculate Where your Membership is Headed.

How To 40

How To Analysis Price Survey 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle. growth strategies. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MAY 17, 2010

Here’s How to Engage Your Members. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. How to Calculate Where your Membership is Headed. Here’s How to Engage Your Members.

Marketing 40

Marketing How To Price Analysis 40

Beth Kanter

NOVEMBER 15, 2012

When an organization leader – non-profit or otherwise – has a hierarchal outlook in which he or she sits at the top of an organization disseminating information to its employees and community, using social media to build a personal brand can be perceived as self-serving and even competitive with the higher purpose of the non-profit.

Los Angeles 28

Los Angeles Social Media New York California 28

Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Hey Tony, I think this strategy is a no-brainer. Personally I would love to write more white papers and you know I have plenty to say. Using Social Media to Recruit Staff.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell.

Marketing 40

Marketing Social Media Case Study Price 40

Nimble AMS

JULY 22, 2022

Keep reading to learn the pros and cons of each model and how to apply each type at your association. Consider sharing free or ungated content on your social media platforms and within your association’s virtual community to reach the most people and build organizational awareness. . Free or ungated content. Gated content.

Content 126

Content Marketing How To LMS 126

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. At Strategy+Business, Elizabeth Doty says great teams build a habit of continuously improving their meetings by taking a moment to reflect on the meeting before it’s over.

Chicago 195

Chicago Social Media Education Recruiting 195

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? As you create a content strategy for your continuing education program, be sure to capitalize on the ample opportunities for your association to succeed and thrive, helping you drive non-dues revenue. You can accomplish this easily through social media sharing and promotions.

Learning Management System 82

Learning Management System LMS Revenue System 82

Velvet Chainsaw

JANUARY 7, 2013

” Many thought leaders use social media to share their ideas. Blog posts, white papers, research, tweets, and online and face to face presentations are a few ways to follow those leaders. Whether those barriers are your own habits, other people or circumstances, consider how to minimize their impact.

Social Media 40

Social Media Tips Conference Review 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. How to Calculate Where your Membership is Headed. News on Social Media and Membership Marketing. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3).

Report 40

Report Marketing Price Survey 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. The next question is what to do with these leads and how to maximize the effectiveness of the conversion system. Using Social Media to Recruit Staff.

Social Media 40

Social Media System Price Survey 40

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Learn how to successfully use online communication tools to enhance your fundraising efforts in inexpensive and time-effective ways. CAE credit. Host: ASAE.

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

MARCH 27, 2012

How to Calculate Where your Membership is Headed. Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

How to Calculate Where your Membership is Headed. Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Social Media. (5).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 14, 2011

The book includes 57 tips on how to better serve your customers. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Social Media. (5).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MARCH 9, 2012

How to Calculate Where your Membership is Headed. Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

DECEMBER 8, 2009

How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Ten Top Membership Acquisition Offers. Pricing Your Product, Service, or Membership. Associations Now. (8).

Marketing 40

Marketing Price Survey Analysis 40