Industry, Marketing and Strategy - Association Universe

Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

Strategy

Strategy Marketing Price Certificate

3 Expert Marketing Strategies to Increase Event Attendance

AMR Management Services

SEPTEMBER 21, 2023

Picture this: your association is gearing up to host a conference on industry insights. To navigate around this issue, you need a solid marketing strategy to get the word out… The post 3 Expert Marketing Strategies to Increase Event Attendance first appeared on AMR Management Services.

Strategy

Strategy Marketing Newsletter Conference

How to create an association marketing strategy

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy

Strategy Marketing How To LMS

Developing a Micro-Moments Marketing Strategy

Higher Logic

JANUARY 25, 2018

These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? Research the most-searched topics for your company, products or industry – these will be great topics to start with.

Marketing

Marketing Strategy Video Content

Combining Your Inbound and Outbound Marketing Strategies

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

Marketing

Marketing Strategy Social Media Content

9 Strategies for Marketing Membership to Gen Z

Membersuite

AUGUST 23, 2023

Get to know the Gen Zers in your industry and the Gen Zers who might enter your industry. 1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Segment your lists and tailor marketing emails and retargeting ads.

Strategy

Strategy Marketing Video Social Media

Why Your Conference Marketing Strategy Should Include Speakers and Exhibitors

Associations Now

APRIL 5, 2023

As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help. Bringing speakers and exhibitors into your campaign gives more content to the marketing,” said Emily Golding, group director and marketing strategist at mdg. The goal is to generate excitement.”

Strategy

Strategy Conference Marketing Video

How to optimize member marketing with AI

Nimble AMS

MAY 16, 2024

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing?

Marketing

Marketing How To Discount Tips

Custom Email Content & Strategy Services from Nexus Marketing

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Email can also fill a crucial gap in conversion and retention strategies where SEO leaves off. What’s included in the Nexus email offering? How does the process work?

Content

Content Strategy Marketing Social Media

The Content Marketing Strategy for Associations

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content

Content Marketing Strategy Guidelines

14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

Strategy

Strategy Software Social Media Discount

Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Once you invest in some of these strategies, it’s important to track what works to engage with potential members.

Strategy

Strategy Social Media Discount Newsletter

Members Hire Industry Advocacy and Promotion

Potomac Core

OCTOBER 30, 2018

What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth. As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. This is helping the Industry position itself with its global customer base.

Industry

Industry Analysis Committee Team

Strategy Innovation

Jamie Notter

NOVEMBER 15, 2018

For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. They changed the rules of the games in the airline and circus industries, and ended up way ahead of everyone else. You take a look at your industry, and ask yourself four questions: 1. You take a look at your industry, and ask yourself four questions: 1.

Innovation

Innovation Strategy Industry Project

24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

Member Engagement

Member Engagement Strategy Software Social Media

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. What is changing in our industry?

Marketing

Marketing Team Social Media Communications

2023 Association Industry Survey Results Released

GrowthZone

JANUARY 17, 2023

January 17, 2023 – GrowthZone , provider of association management software, released its 2023 Association Industry Survey results. Topics covered in the survey include challenges the organizations are facing, reinstatement strategies, and membership growth. Media Contact: John Cook, Senior VP of Marketing. About GrowthZone.

Survey

Survey Industry Revenue Member Engagement

Association Brain Food: 4.19.24

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

Newsletter

Newsletter Content Social Media Education

What is a marketing plan & five steps to write one

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing

Marketing LMS Social Media Course

Competition is coming for you: 4 strategies to help your association thrive and survive

Nimble AMS

MAY 5, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Has your association experienced this latest trend?

Strategy

Strategy Member Engagement Software Tips

How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

Marketing

Marketing How To Social Media Video

Association Brain Food: 4.26.24

Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic. More info/register.

Content

Content Survey Education Strategy

Association Brain Food: 4.12.24

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue

Revenue Strategy Price Newsletter

Association Brain Food: 5.24.24

Reid All About it

MAY 24, 2024

In facilitated conversations, participants will explore how the industry can come together to develop helpful resources for all stakeholders in the AMS/CRM selection process. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. Association magazines. Association boards.

LMS

LMS Utah Indiana DC

Blog | Why Industry Reports are Your Member's Lifeline | Multiview

Multiview

DECEMBER 7, 2023

Providing in-depth industry analysis is a valuable service for associations, offering vital insights to members through reports that gather statistics, identify trends, and predict future directions.

Report

Report Industry Analysis Survey

How to Use Data to Drive Your Content Strategy

Association Analytics

JULY 27, 2021

Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. The need for data visualization in the association industry was a key driver for the creation of our Acumen data analytics platform. Use data to help build your content strategy.

Content

Content Strategy How To Course

Association Brain Food: 3.8.24

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Event marketing. Humans… so persuadable!

Social Media

Social Media DC Strategy Education

Association Brain Food: 10.20.23

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland

Maryland LMS Revenue Strategy

Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

MAY 20, 2024

With some creativity, collaboration, and an out-of-the-box mindset, your association can thrive in an ever-changing environment while providing value to members and industry partners alike. These products leverage your association’s wealth of industry data, providing valuable insights that can be monetized.

Revenue

Revenue Milwaukee Case Study Price

3 Association Growth Strategies

Potomac Core

OCTOBER 4, 2016

It’s all about alignment with industry and professional outcomes that your members care most about. Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies.

Strategy

Strategy eBook Member Engagement Revenue

The Best Marketing for Educational Programs is Content Marketing

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content

Content Marketing Education Course

Association Brain Food: 2.23.24

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC

DC Washington Member Engagement Innovation

5 Things You Should Be Doing With Your Communication Strategy

Association Adviser

FEBRUARY 7, 2022

If there was ever a time to solidify your association as the “voice of the industry,” the time is now. The post 5 Things You Should Be Doing With Your Communication Strategy appeared first on Association Adviser. Members are looking to their associations for accurate and thoughtful guidance in an ever-changing world.

Communications

Communications Strategy Member Engagement Industry

CMA Wins 6 Industry Awards For Creative Design, Publications

CMA Solutions

NOVEMBER 1, 2023

1, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won six industry awards for an array of creative designs, publications and public relations from NJ Ad Club. CMA’s award-winning work helps advance clients’ brands in various industries.

NJ

NJ Industry New Jersey New York City

Association Brain Food: 2.2.24

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Find out how to avoid common misconceptions and pitfalls of implementing AI, and stay ahead of the competition by utilizing emerging AI strategies to improve your business operations. Print magazines. 1 CAE credit.

Certificate

Certificate Denver South Carolina Project

Association Brain Food: 10.6.23

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.

Revenue

Revenue Certificate Tools Innovation

Blog | Optimize Your Email Marketing with A/B Testing | Multiview

Multiview

NOVEMBER 2, 2023

As inboxes keep filling up, marketers are constantly trying to stand out. From personal ization to limited-time membership offers, they use many strategies and techniques to get the attention of their industry, but what really works? Instead of making assumptions, take a data-driven approach.

Email Marketing

Email Marketing Marketing Strategy Industry

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Effective strategy begins with an integrated plan.

Marketing

Marketing Team Social Media Communications

Association Brain Food: 2.9.24

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter

Newsletter Certificate Denver Case Study

Association Brain Food: 3.1.24

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want. Advertising. More info/register. 1 CAE credit.

Education

Education New Hampshire Tips Technology

[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report

Report Marketing Survey Resources

Top 10 Strategies for Leveraging Job Board for Unprecedented Growth

MemberClicks

MAY 10, 2024

Without further ado, let’s dive into the top 10 most effective job board strategies we’ve documented across all three associations, how each works to drive revenue and growth, and how your association can employ the same Job Board strategies for unprecedented results.

Idaho

Idaho Strategy Boston Price

For-profit competition is coming for you: 4 strategies to help your association

Nimble AMS

APRIL 12, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. 4 best practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association sh are s the value of your membership. Has your association experienced this latest trend?

Strategy

Strategy Member Engagement Software Tips

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Offer online-only membership benefits. About the Author.

Association Software

Association Software Recruiting Recruitment Software

Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

3 Expert Marketing Strategies to Increase Event Attendance

Trending Sources

How to create an association marketing strategy

Developing a Micro-Moments Marketing Strategy

Combining Your Inbound and Outbound Marketing Strategies

9 Strategies for Marketing Membership to Gen Z

Why Your Conference Marketing Strategy Should Include Speakers and Exhibitors

How to optimize member marketing with AI

Custom Email Content & Strategy Services from Nexus Marketing

The Content Marketing Strategy for Associations

14 Best Member Retention Strategies to Engage Your Top Supporters

Create a Winning New Member Strategy in 3 Easy Steps

Members Hire Industry Advocacy and Promotion

Strategy Innovation

24 Top Association Member Engagement Strategies to Rock Retention

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

2023 Association Industry Survey Results Released

Association Brain Food: 4.19.24

What is a marketing plan & five steps to write one

Competition is coming for you: 4 strategies to help your association thrive and survive

How to Get More Patients Leads with Healthcare Marketing

Association Brain Food: 4.26.24

Association Brain Food: 4.12.24

Association Brain Food: 5.24.24

Blog | Why Industry Reports are Your Member's Lifeline | Multiview

How to Use Data to Drive Your Content Strategy

Association Brain Food: 3.8.24

Association Brain Food: 10.20.23

Thinking Outside the Traditional Non-Dues Revenue Box

3 Association Growth Strategies

The Best Marketing for Educational Programs is Content Marketing

Association Brain Food: 2.23.24

5 Things You Should Be Doing With Your Communication Strategy

CMA Wins 6 Industry Awards For Creative Design, Publications

Association Brain Food: 2.2.24

Association Brain Food: 10.6.23

Blog | Optimize Your Email Marketing with A/B Testing | Multiview

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

Association Brain Food: 2.9.24

Association Brain Food: 3.1.24

[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Top 10 Strategies for Leveraging Job Board for Unprecedented Growth

For-profit competition is coming for you: 4 strategies to help your association

3 Strategies to Recruit Members Through Association Software

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