Vanguard Tech

JULY 23, 2014

Whether looking for training, dealing with technical issues or just trying to keep up with a growing information tsunami, web searchers often find themselves going for the “ satisfice ” option when it comes to linking. best practices'

Communications 70

Communications Conference Marketing 70

Vanguard Tech

MARCH 11, 2013

If your answer is to access important information online, then you should check out what MIT has done for years and have a reality check on how valuable your “members only” information really is. There are no right or wrong answers to the questions below, but they are questions that you owe your organization an answer to immediately.

eBook 70

eBook Survey Strategy Content 70

Vanguard Tech

MAY 30, 2013

For more information, visit the MMC Conference website. But don’t worry we are breaking the session up with best practices, case studies, practical tips and an extended question period for the audience (moderated by Tobin and Thad). What advice would you share? What questions would you ask? (If

Washington 70

Washington DC Case Study Project 70

Vanguard Tech

AUGUST 3, 2012

Disclaimers: This experiment is for fun, curiosity and information only. And if you would like to discuss or take a look at some of the preliminary results – Tweet me (@rvanhilst) or come by the Higher Logic booth (booth #617) where I will be hanging out. And thanks for participating in my experiment.

Conference 70

Conference Survey Technology Tools 70

Vanguard Tech

DECEMBER 3, 2012

Where do I find the information I want? Here are the top questions to ask as you look at your site: Do you know who I am? Do you have content I want? Can you solve a problem I have? Do I know what to do? How do I discover what you have to offer? Of course, the key is to answer these from an outsider’s perspective.

Review 70

Review Class Course Content 70

Vanguard Tech

APRIL 8, 2013

So, a new approach might be to re-think your members'' only content and provide all your special reports and static content as public information. It only takes one member''s download of your content to make it public. You do want to maintain your authority in the industry after all. Where do they go? Google, of course.

Content 70

Content Survey Price Industry 70

Vanguard Tech

FEBRUARY 27, 2013

So, what happens if some information about your organization gets traction online outside of your control? It’s created an environment where a brand can be demolished in minutes (Netflix) or where a song with non-English lyrics can become a smash in the U.S. Do you fear that idea or embrace it?

Video 70

Video Innovation System Industry 70

Vanguard Tech

JUNE 18, 2013

A few things to consider when taking on a website redesign: If you were just launching this association, how would you present the information? Vanguard has sharing bits of information from the survey on our blog and other content. This is very sound advice and fits well with how we approach our projects.

Project 70

Project Survey Cost Analysis 70

Vanguard Tech

FEBRUARY 3, 2012

The Internet is full of “good enough” information. Leverage What Works. Trying to be all things to all members is the kiss of death online in 2012. Determine what’s working on your website, what your members seem to gravitate toward, and do more of that. Don’t be afraid to cut content for the sake of doing fewer things better.

Strategy 70

Strategy Social Media Content Products 70

Vanguard Tech

SEPTEMBER 6, 2012

And key to that, is knowing who is sharing relevant industry information and what their effective reach is. With lots of learning, networking and information sharing going on. (For more background, view the original blog post.). Why do we care? As association communicators, we want need to know the influencers of our industry.

Conference 70

Conference Social Media Industry Tools 70

Vanguard Tech

FEBRUARY 8, 2013

As Elizabeth Engle at Spark Consulting pointed out in her whitepaper titled Attention Doesn’t Scale , the problem is the amount of information that is online – it is a matter of filtering and finding good content. So grab a cup of coffee and read on. Content Curation. As she points out, content curation is the solution to this problem.

Resources 70

Resources Content Course Marketing 70

Vanguard Tech

JULY 16, 2014

Both pieces share the same goal, yet their structure is very different: The following questionnaire is designed to provide us with information that will help us improve the site and make it more relevant to your needs. Take a look at the following example from Don’t Make Me Think.

Content 70

Content Survey Video Course 70

Vanguard Tech

JUNE 6, 2013

With the knowledge that users do scroll through content, and in an effort to make more information available up front, many websites are adopting a tiled approach. Two good examples of this are from ONE.org and the Built by Buffalo design agency. Tiled design.

Newsletter 70

Newsletter Content Examples Project 70

Vanguard Tech

MAY 15, 2012

This information will tell you not only what to change, but perhaps more importantly it will tell you what you’re already doing well and shouldn’t mess with. Interview staff and survey members to understand how and why they use the site. Follow your brand guidelines and make design decisions that support your branding.

Case Study 70

Case Study Project Guidelines Washington 70

Vanguard Tech

FEBRUARY 7, 2013

Click the button below for more information. Sign up for our complimentary association website review from Vanguard Technology and we'll tell you how your site performs from your member's perspective.

Analysis 70

Analysis Project Content Review 70

Vanguard Tech

JANUARY 31, 2013

We recommend that your web content should be substantially changed every two to three months because a visitor to your site will only come back and stay if they have access to new information. Also keep in mind that since search engines rank websites based on the content and how fresh it is. This makes content updates even more important.

Survey 70

Survey Content Project Marketing 70

Vanguard Tech

AUGUST 21, 2013

Organizations must embrace the new way that people receive and consume information. For decades, the media had been a dictatorship, swollen with stilted, jargon-filled messages now loathed by the public. We have shifted to a democracy, where many voices make up the message. These days, it’s called ‘conversation’. We want faces on the stories.

New Jersey 70

New Jersey Social Media New York Communications 70

Vanguard Tech

SEPTEMBER 13, 2012

For more information, visit www.sitefinity.com or contact us. Vanguard features the Sitefinity CMS from Telerik. We are the only Sitefinity Platinum Partner in the association space with more than 40 clients on the Sitefinity platform.

Class 70

Class Maine Content Products 70

Vanguard Tech

MAY 21, 2011

If you're information is important, why not put it in a format that your constituents will want to read? A rule of thumb as shared by Steve Krug in the book Don't Make Me Think is to take your existing copy and cut it in half. Then take that amount and cut it in half again. Then maybe you're where you need it to be. Bullets are nice, too.

eBook 70

eBook United States Content Technology 70

Vanguard Tech

JUNE 5, 2012

While daily life with a smart phone today may make you reminisce about the sci-fi movies from your teenage years, they are indeed a reality, and people are using them for their primary source of information. So associations need to think about engaging their members on the small screen as well.

Tips 70

Tips Chicago Tools Cost 70

Vanguard Tech

DECEMBER 2, 2013

3) Networking Reception(s) – Some of the best learning of the conference happens in between and after sessions with informal conversation. John Mills and Dan Scheeler are two of the best internal leaders in the industry and are sure to have great takeaways for anyone about to kick-off a technology project.

Project 70

Project Technology Conference Strategy 70

Vanguard Tech

MARCH 28, 2012

Make sure you have both the functionality and process in place to publish new information that matters to your members. So what can you do to make sure that your site stays top of mind for your members and users? Fresh Content – Websites are living, evolving platforms.

Press Release 70

Press Release Newsletter Analysis Content 70

Vanguard Tech

DECEMBER 21, 2011

Building Online Forms – Wufoo – For many websites, creating a form to capture information or do a quick poll requires a call to a developer. If you need a basic word processor, spreadsheet, presentations and more, here’s the place to start. Enter Wufoo. Simply build your form, grab the embed code and drop it into your site.

Tools 70

Tools Products Video Team 70

Vanguard Tech

MARCH 20, 2013

The Contact PCMA page includes the basic contact information, but also includes photos and bios of the staff. The IAAPA homepage includes a number of images of members including the Featured Member highlight and a promo for Funworld Magazine, which usually highlights one of their members.

eBook 70

eBook Case Study Class Examples 70

Vanguard Tech

FEBRUARY 5, 2013

It is a resource for use when speaking with reporters or policy officials that you can offer so they can go back and find more information. The website is more than a publishing platform. Turning your website into a news machine.

Press Release 70

Press Release Case Study Report Examples 70

Vanguard Tech

MARCH 13, 2013

They want to give control to the staff who knows the content, programs and information. He mentioned he had just handed control of the site content over to the various association departments… and he had the biggest smile on his face! The reality is your IT department doesn’t want to manage your association website.

Technology 70

Technology Project Content System 70

Vanguard Tech

MARCH 7, 2013

Education: Informative & Immediate. Thanks to Avectra’s support and encouragement, these partners all integrate with netFORUM and extend your association’s business with an integrated, best-of-breed approach to association technology. 80 sessions. 8 subject matter tracks. 24 CAE credit worthy sessions.

Innovation 70

Innovation Technology eBook Florida 70

Vanguard Tech

MARCH 23, 2011

This makes the platforms a key vehicle for engaging and informing supporters or those in need. The Red Cross has internalized social media management with active, full time internal staff managing social activity and engaging with all levels of the organization and their audiences.

Social Media 70

Social Media Sample Case Study America 70