.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. You’ve got a customer or member database that holds all your member information.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Nimble AMS

OCTOBER 15, 2019

These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations. Help members find answers through personalized content.

Member Experience 60

Member Experience Technology System Software 60

Reid All About it

APRIL 26, 2024

The survey’s FAQ offers more information. The outlook for associations, as described in Marketing General Inc.’s Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests. Content marketing. Volunteers. Association trends. AI and events.

Content 268

Content Survey Education Strategy 268

Association Analytics

MAY 4, 2023

It can also help you identify which programs are resonating with members and which need improvement. With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Are you in marketing? Membership?

Event Planning 321

Event Planning Tools Marketing Member Experience 321

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to most reports, email is the No.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to most reports, email is the No.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Reid All About it

APRIL 19, 2024

The Informal Consultants Networking Extravaganza This monthly networking meeting is by consultants, for consultants. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. More info/register. Host: Association Latinos Fri 4/19 at 3 p.m. –

Newsletter 252

Newsletter Content Social Media Education 252

Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff. Here are some ideas to get you started. First Name. Want to hear another crazy stat?

Marketing 197

Marketing Illinois Florida Content 197

Higher Logic

APRIL 18, 2019

For companies, it is the foundation of every experience. In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. Your Guide to Effective [Not Annoying] Marketing Personalization. Marketing Automation: Creepy? Don’t believe us? Enter: data.

Marketing 136

Marketing Tools Strategy Price 136

Association Analytics

JANUARY 30, 2023

And the more you’re able to understand member behavior, the better able you are to create an experience that meets their needs. Let’s break down several scenarios to show how data analytics can help improve the member experience. The post Creating a Better Member Experience appeared first on Association Analytics.

Member Experience 321

Member Experience Analysis Course Survey 321

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Magical experiences are earned on the other side of diligent courage and execution. Embrace change.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 257

Revenue Strategy Price Newsletter 257

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

Case Study 120

Case Study Analysis System Revenue 120

Reid All About it

JANUARY 5, 2024

He shares five resources for getting up to speed and staying informed about AI. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Non-dues revenue. More info/register.

Revenue 279

Revenue LMS Price Education 279

Higher Logic

JULY 27, 2017

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. That’s a smart goal, but it requires a deep understanding of members and prospects. You just have to know where to look.

Content 136

Content Marketing How To Library 136

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? What can automation be used for? CAE credit.

LMS 257

LMS North Carolina Recruiting Recruitment 257

Nimble AMS

DECEMBER 27, 2022

The data-driven business world requires companies to effectively communicate their data to make informed decisions. However, business analytics simplifies that information, making it easier to understand through visualization and identification of trends and correlations. What types of members participate in continuing education?

Association Management 135

Association Management Software Analysis How To 135

Nimble AMS

JANUARY 23, 2023

Three strategies to promote your new AMS purchase Are you ready to get staff, members, and key association stakeholders e xcited about your new AMS? After you’ve purchased your new technology, you’ll want to share the goals of the AMS project and the expected outcomes for your organization and your members. Member login portal.

How To 122

How To Software Newsletter Social Media 122

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Using data-driven insights and AI can help you be invaluable to your members. More info/register. 1 CAE credit.

Tools 274

Tools Strategy Revenue Technology 274

Higher Logic

MAY 20, 2020

Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. You’ll gain a better understanding of who your members are, what they’re expecting from you, and ultimately deliver a better member experience. Onboard New Members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Nimble AMS

OCTOBER 18, 2021

To deliver a great member experience, you must keep mistakes to a minimum. . Not personalizing member communications. . Sending generic member emails does nothing to show members you understand and care about their needs. Keep Members (Happy). But sending targeted, personalized communications does.

Member Experience 120

Member Experience System Email Marketing Examples 120

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Content Tools 287

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Here are the top five member priorities to get you started: . 49% of members report a code of ethics as their most important member priority.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Membership Marketing

DECEMBER 4, 2018

One of the aspects that I very much enjoy in our survey research of membership professionals is when we ask the open ended question, “ In your own words, what are the most important or successful lessons you have learned in the area of membership marketing?” Remember it's not about what you like or respond to - it's about your members.

Marketing 45

Marketing Social Media Newsletter Survey 45

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news. CAE credits.

Survey 257

Survey Project Strategy Education 257

Association Freak

MARCH 1, 2024

Far from being just another tech trend, AI has become a fundamental element of our strategic toolkit, revolutionizing how we interact with members, streamline operations, and make data-driven decisions. In a competitive landscape, this ability to tailor marketing strategies can significantly impact membership growth.

Association Management 72

Association Management Analysis Member Engagement Strategy 72

Socious

OCTOBER 31, 2016

This post won’t tell you what colors to choose for your website or logo because that depends on your association, its members, and the brand atmosphere you want to create. If you’re interested in that information, check out this very cool infographic from The Logo Company. Marketing and Communications.

Marketing 100

Marketing Innovation Member Experience Products 100

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. In an association-based marcom ecosystem, data helps organizations make informed decisions and customize messages to the right audience. But what about zero-party data?

Marketing 52

Marketing eBook millennials Cost 52

Reid All About it

JUNE 30, 2023

Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. That’s why marketing often falls prey to the classic spray and pray model. 1 CAE credit. .

Chicago 205

Chicago Newsletter Revenue Education 205

Higher Logic

MAY 16, 2019

Technology also plays an increasingly important role to enable our organizations to better understand our members, and personalize marketing, communications, and member services. And you need content with context in order to define those digital experiences in the way you want. What problems are they trying to solve?

Member Experience 196

Member Experience Technology Content Communications 196

Association Analytics

MARCH 13, 2024

Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? That depends on your association’s members!

Review 169

Review Member Engagement Process Examples 169

EventMobi: Association Events

SEPTEMBER 28, 2023

A membership directory is the #1 way to accomplish what your association does best: keep your members connected to one another and you. What is a Member Directory? A member directory, or member list, is a list of all members of your organization. What Information Should a Member Directory Include?

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195