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Help Your Board Embrace Innovation

Associations Now

A commitment to innovation needs to start at the top of your organization. For CEOs, that means getting their boards comfortable with innovation and explaining to them how doing so will ultimately benefit the organization for the long term. Innovation isn’t easy, but it’s necessary to build a strong, effective organization.

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Celebrating 25 Years of Innovation and Impact: Reflecting on Our Journey

MatrixG

For a change, Leah Monica, Director of Marketing at Matrix Group, interviewed me about my personal journey and the journey of Matrix Group. My leadership team has made a commitment to try and see everyone on the team this year! Although I love to take photos and videos, I’m not actually one to spend a lot of time looking back.

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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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Eric Lanke: Provocative Proposals for Change

Eric Lanke

Leadership. Innovation. Provocative Proposals for Change. I just finished reading an advance copy of Shelly Alcorn s " Provocative Proposals for Change ," a report she authored based on Appreciative Inquiry interviews she conducted with more than 200 association executives (including me). Eric Lanke. Member Engagement.

Proposal 100
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Association Brain Food: 8.18.23

Reid All About it

James Young at Product Community describes three fictitious associations on different tracks for the future —one’s traditional, one’s striving and one’s innovative. Charles Darwin was a geologist when he proposed the theory of evolution. Which is yours? Reality check. Teenage girls are struggling with mental health.

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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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Association Brain Food Weekly: 2.19.21

Reid All About it

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 322