Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

NXUnite

OCTOBER 4, 2023

An online campaign can expand your reach beyond your community, acting as an innovative way to engage supporters from across the country and even the world. For instance, you might promote their company in your marketing materials to help expand their reach in exchange for financial support.

Social Media 130

Social Media Proposal Newsletter Process 130

Spark Consulting

JULY 15, 2014

What does it take for associations to succeed at innovation? I’ve been doing some research on innovation initiatives in associations for a client and had written a bit about it for the Spark blog a few weeks ago. We talk about innovation in the association world a lot,” Engel says. “I I wondered what was happening.

Proposal 150

Proposal Innovation Leadership DC 150

Reid All About it

OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Reid All About it

DECEMBER 17, 2021

This strategy allows sponsors to meet their marketing goals while contributing valuable information and education to your members and market. How to improve your content marketing SEO. Jim Yu, Content Marketing Institute ). How to Write an RFP (Request for Proposal) for Merchant Services. Joey Lorich ). Host: PCMA.

Proposal 195

Proposal Project Austin Certificate 195

Association Success

OCTOBER 8, 2020

While it’s true that institutional knowledge can be priceless, associations must balance the impulse toward continuity with innovation or risk being left behind. When there are significant institutional barriers in place, even proposals for small changes can result in bottlenecks. . Cultivate a culture of learning.

How To 148

How To Proposal Analysis Email Marketing 148

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Evelien Aernaudts, Abbit Meeting Innovators. Event Revenue and Sponsorship ROI. Skip down to the list of free webinars if you prefer takeout. CAE credit.

Revenue 370

Revenue Strategy Content Education 370

Association Success

AUGUST 12, 2020

The Open Garden model proposes a shift away from focusing exclusively on attracting and retaining members. Many organizations embrace opportunities to create educational resources that can lead their industries in new, innovative directions. . Smart associations use digital marketing tactics to drive engagement. .

Proposal 158

Proposal Newsletter Education Social Media 158

Association Success

NOVEMBER 26, 2019

I could see that we were great at maintaining initiatives, but we had a lack of innovation and creativity throughout the year. Membership needed to package these opportunities into a value-packed solution, and marketing needed to tell the story of why our stakeholders should be active members.

Strategy 116

Strategy Project Proposal Price 116

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) The numbers support the proposal.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Reid All About it

APRIL 24, 2020

Your non-dues revenue doesn’t have to suffer when you move to virtual. James Ellsmoor of Island Innovation. Immerse yourself in this virtual, interactive educational opportunity designed to help move your marketing, membership, and communication strategies forward in these challenging times. Virtual event sponsorships.

North Carolina 243

North Carolina Survey Strategy Conference 243

Reid All About it

NOVEMBER 6, 2020

WBT Systems proposes a different doable solution: host your in-person conference first and your virtual conference later. Innovation and membership growth. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Or will they? Chapter bright spots.

Learning Management System 285

Learning Management System Education Communications Technology 285

Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. According to the ASAE Foundation study on information technology (IT) maturity levels at associations, only 9% of associations were found to be truly innovative. Digital Marketing Office Hours.

DC 150

DC Washington Tools Education 150

Reid All About it

OCTOBER 21, 2022

She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Learn from innovators who are pushing the boundaries of what’s possible. Content clutter. Host: ASAE.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

MARCH 10, 2017

Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. As the marketing landscape evolves, publishers have an opportunity to capture marketers’ focus on brand content. Tue 3/14 at 11:30 a.m.

Raleigh 150

Raleigh DC Washington Content 150

Reid All About it

OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Host: ON24.

Content 150

Content Chicago Marketing DC 150

Reid All About it

APRIL 15, 2022

Find out what we can expect in the federal budget process over the coming months, where the disagreements and concessions will be made, and what proposed additions and cuts will be finalized. Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri. Host: PCMA.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

APRIL 22, 2022

New education markets. Non-dues revenue. The pandemic taught many associations they need a diverse selection of non-dues revenue streams so they don’t rely too much on one source. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE Marketing Professionals Community.

Proposal 39

Proposal Price Technology Recruiting 39

GlowGlobally

NOVEMBER 11, 2010

Market & Biz Plan. Secrets to Market Share and Product Sales Growth. Categories: Channels , MARCOM , Market & Bus Planning , Product Mgmt , Risk Mgmt. How does one determine where or how to enter a new market? What is your market potential? Market Insight – Get It & Keep It. Membership.

Products 60

Products Marketing Analysis Content 60

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology.

Revenue 39

Revenue Education Strategy Leadership 39

Nimble AMS

DECEMBER 9, 2023

Are you looking for new ideas to increase association revenue? Well, search no further. Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals.

Revenue 78

Revenue How To Discount Proposal 78

Velvet Chainsaw

NOVEMBER 8, 2013

Many conferences struggle with flat or declining revenue from exhibitors and sponsors. If your event attracts the right attendees, on the other hand, you have an opportunity to strategically grow sponsorship revenue. Here are three ways to grow sponsorship revenues and cultivate deeper partnerships: 1. Begin With Discovery.

Revenue 40

Revenue Proposal Conference Price 40

Membership Marketing

SEPTEMBER 29, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Sladek proposes a number of solutions to help in meeting these membership challenges. Innovation is a must:” 5.

Marketing 40

Marketing Price Analysis Survey 40

Associations Now

JULY 14, 2014

Elizabeth Weaver Engel, CAE, CEO and chief strategist for Spark Consulting , has recently been interviewing leaders at associations that have launched internal innovation and new business development programs. “We talk about innovation in the association world a lot,” Engel says. “I wondered what was happening.

Proposal 40

Proposal Innovation Leadership Revenue 40

Velvet Chainsaw

JANUARY 23, 2015

Sponsorships that will help them move the needle with their target market. A Closer Look at Sponsorship Trends IEG leads the way in analyzing the sponsorship market. Here are a few highlights from their The State of Association Sponsorship survey, exploring how associations market and sell sponsorships: Increased Sponsorship Revenues.

Conference 40

Conference Revenue Social Media Strategy 40

.orgCommunity

NOVEMBER 29, 0002

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. At Google X, a project qualifies as a moonshot if it tackles a huge problem, proposes a radical solution, and involves breakthrough science or technology. Focus on value, not revenue potential.

Education 40

Education Michigan Mooc System 40

Reid All About it

SEPTEMBER 16, 2022

MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. Hear about key takeaways from the survey, including a detailed look at revenue growth (or decline) by state and an overview of the potential shifts in tax policy that may impact your business. Membership tiers.

LMS 43

LMS Revenue Education Arlington 43

Associations Now

JANUARY 29, 2015

Innovators across the association and nonprofit spectrum earn a night in their honor. “Washington’s Leading Association and Nonprofit Innovators,” an event in Arlington, Virginia’s, Crystal City neighborhood, recognized 20 association executives for their groundbreaking approaches to technology, revenue, and events.

Arlington 40

Arlington Virginia Price Proposal 40

Associations Now

APRIL 4, 2016

You track revenue and memberships, but that’s not enough to know if your association is hitting home. From time immemorial, the common answer has largely been twofold: revenue and membership. If you’ve got your market locked down, why look beyond it? One expert shares ideas for what else to measure.

Revenue 40

Revenue Proposal Certificate Report 40

.orgCommunity

AUGUST 29, 2019

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. At Google X, a project qualifies as a moonshot if it tackles a huge problem, proposes a radical solution, and involves breakthrough science or technology. Focus on value, not revenue potential.

Education 45

Education Michigan Mooc System 45

Reid All About it

AUGUST 19, 2022

Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association. The Convergence of Member Benefits and Non-Dues Revenue for Overall Growth and Retention. 1 CAE credit.

Technology 43

Technology Software Cost Products 43

Velvet Chainsaw

APRIL 10, 2014

Instead we let committee volunteers, politics, hidden agendas and the call for speaker proposals or abstracts drive our conference education. C-suite executives expect that an employee’s conference registration and attendance should increase their workplace productivity, business growth, efficiency, innovation and safety.

Education 40

Education Conference Proposal Committee 40

Reid All About it

MARCH 13, 2020

I go to one or two ASAE conferences a year and usually volunteer as a session proposal peer reviewer for one of them. Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Augie Ray, VP analyst, Gartner for Marketers.

DC 44

DC Washington Revenue Communications 44

Association Adviser

MARCH 16, 2017

Receiving a grant has traditionally meant spending hours researching details that justify your need for the grant, writing a detailed proposal that outlines how you would use the grant money and then waiting and hoping you’re chosen to receive the grant. Kelly Clark, MAMC is the manager for online marketing at Naylor Association Solutions.

Georgia 79

Georgia Florida Committee Cost 79

Association Subculture

FEBRUARY 24, 2010

Non-dues Program Proliferation – If a little non-dues revenue is good, more is better right? Beware of leaders who become obsessed with non-dues revenue programs as a way to generate additional income. innovation. (6). marketing. (2). Principled Innovation LLC. Not necessarily. generations. (2). governance.

Recruiting 100

Recruiting Recruitment Leadership Revenue 100