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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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Association Brain Food: 3.8.24

Reid All About it

Chapters should offer plenty of member-organized social meetups, not just education programs. You’ve probably seen survey reports about people registering later for events than in the past. Higher Logic’s 2023 Association Email Benchmark Report rounds up data and trends based on the emails of 1500 associations. Event marketing.

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Association Brain Food: 12.15.23

Reid All About it

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. This Guild report on online community trends put together by Michelle Goodall focuses on brands, but many of the trends pertain to associations and their communities too. Online communities.

Iowa 256
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Survey: In-Person Meeting Attendees Are Younger, Want Personalized Experience

Associations Now

In-person meetings are bouncing back, according to a Freeman report, but millennials and Gen Z attendees are more particular about what they want out of them. There’s a need for millennials to fill the void in middle management, which are the decision makers around meetings,” he said. It’s now at the top. It’s now at the top.”

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Report: Millennials Rank Education, Healthcare and Employment as Top Election Issues

Achieve

New research from Achieve investigates millennials’ ongoing cause engagement behaviors during a presidential election year. Today Achieve, in partnership with the Case Foundation, released the second wave of research from the 2016 Millennial Impact Report.

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Issues Over Institutions: How Millennials Interact With Causes

Associations Now

In a review of 10 years of research into how millennials support causes, the Case Foundation’s Millennial Impact Report finds that members of that generation tend to focus more on identifying the best solution to a problem than on which institution solves it. “They go where the causes call them, rather than.

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Association Brain Food: 3.1.24

Reid All About it

Hannah Carvalho at Associations Now recaps a report from Forj that surveyed association members to better understand the expectations they have for their associations and how well their associations are living up to them. I’ve got one more tip: have them join your AMS users group and go to its events. Member expectations. More info/register.

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