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4 things you can learn from WaPo’s TikTok strategy

Association Success

Dominated by dancing videos, lip syncing and too many inside jokes and references within subcultures to easily explain, TikTok has become a space where organizations can reach prospective new members in ways that specifically appeal to them. . Take the Washington Post, for example.

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Association Brain Food Weekly: 1.22.21

Reid All About it

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. They share ten strategies for motivating members to volunteer and mentally show up for meetings. Host: New York Society of Association Executives. 8: Innovate.

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Association Brain Food Weekly: 2.26.21

Reid All About it

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. The seven biggest mistakes in membership recruitment. Good enough” technology.

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Association Brain Food Weekly: 1.15.21

Reid All About it

Judges get an inside look at some of the most innovative and outstanding marketing, membership and communication projects and programs in the association profession. Content/education strategy. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. More info/register.

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Association Brain Food Weekly: 11.13.20

Reid All About it

It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. AIANYS, CAE, executive vice president, American Institute of Architects, New York State.

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Association Brain Food Weekly: 5.15.20

Reid All About it

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Chapter sponsorships.

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Association Brain Food Weekly: 2.19.21

Reid All About it

Board strategy. He advises framing board conversations and decisions with this “new shared point of view on board purpose, composition, structure, and work for the rest of The Turbulent Twenties.”. Membership recruitment. Host: New York Society of Association Executives. I love Marketing General Inc.’s Host: ASAE.

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