Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Associations Now

MARCH 20, 2017

Through a social media-based video contest targeted at millennials, the Institute of Management Accountants (IMA) introduced thousands of individuals to the organization and its credential—and picked up some tips for engaging students and young professionals. When the submission deadline passed, IMA had received 33 submissions.

millennials 78

millennials Video Social Media Team 78

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Discover cutting-edge techniques and emerging trends to help you think big and drive impact within your organization. Attend as many or as few sessions as you wish—sessions described below.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” – ASAE Tech Tuesdays: Technology Strategy Join us as we consider these three questions: What is IT’s role/accountability in developing an enterprise-wide technology strategy for their organization? Yeah, it sucks. Just the facts. “

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Fri 8/21 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Career pathways.

millennials 307

millennials Montana Class Education 307

Membersuite

DECEMBER 1, 2022

When Millennials were entering the job market, remember the scare tactics used by keynote speakers? Gen Z cares about the social impact of organizations they’re involved with. They’re more likely to associate with and buy from organizations that make good on their corporate social responsibility (CSR) statements.

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millennials Leadership Committee Resources 132

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist.

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San Jose Email Marketing Tools millennials 369

Associations Now

JUNE 7, 2017

Being a little more flexible with your business travel policy may keep your millennial employees happy. It’s no secret that employers are going to have to be adjustable to keep up with the needs and preferences of millennials. Introducing AI to your marketing strategy can be tricky.

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millennials System Leadership Marketing 48

Blue Sky eLearn

JULY 31, 2018

To Millennial Leaders. Millennials make up the largest majority in the U.S. labor force and those on the upper end of this generational spectrum are beginning to take on leadership roles within their respective organizations. Millennials make up the largest majority in the U.S. And Your Association.

millennials 174

millennials Certificate Education Technology 174

Associations Now

NOVEMBER 1, 2019

A new report from PayScale found that most employees wanted either a strong focus on certifications or to be trained on skills related to leadership and management. In a job market where competition is aggressive and a new position is always around the corner, employees want a skills upgrade. The post Wanna Boost Employee Retention?

Certificate 64

Certificate Leadership millennials Report 64

Higher Logic

FEBRUARY 27, 2020

Communities are becoming a staple for healthy organizations to reach and interact with their customers and members, but they can be hard to navigate. Where Community Fits in My Organization. Community used to be just an appendage at many organizations, but today, it’s become a big part of a healthy organization and its operations.

millennials 207

millennials Content Tips Communications 207

Associations Now

JULY 31, 2017

Gen Xers and millennials are get held back for fear of disruption, a new survey suggests. The association of professionals who help people find leadership talent is concerned that organizations are searching too narrowly. But what’s wrong with some disruption? If you stand still, everyone else will run by you.”

Leadership 61

Leadership How To millennials Survey 61

Achieve

FEBRUARY 24, 2015

What do Millennials want from a museum experience? Museum development officers and marketing professionals are all wondering if members of the Millennial generation (born after 1979) will support museums like our parents did. Similarly, The Millennial Impact Project. We Millennials are a social bunch and like to be heard.

millennials 52

millennials Indianapolis United States New York 52

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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millennials Education How To Social Media 40

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? It’s been a good shift.

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millennials Georgia Atlanta Chicago 60

MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. How can you encourage them to lean into being active in your association or member organization? So, how do association marketers speak to young members and get them to lean in?

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Tips millennials Newsletter Recruiting 98

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. every Monday.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

APRIL 1, 2016

If your organization offers professional development for the association community, please send me the link via email or Twitter. EDT* – Attract & Retain New Members with a Marketing Funnel. Presenter: John Haydon, Marketing & Social Media Expert. Presenter: Shiv Narayanan, Head of Marketing, Wild Apricot.

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

APRIL 1, 2016

If your organization offers professional development for the association community, please send me the link via email or Twitter. EDT* – Attract & Retain New Members with a Marketing Funnel. Presenter: John Haydon, Marketing & Social Media Expert. Presenter: Shiv Narayanan, Head of Marketing, Wild Apricot.

Case Study 150

Case Study Social Media millennials Sample 150

.orgSource

FEBRUARY 27, 2023

Organizations are realizing that people are the only asset that doesn’t depreciate. Digital markets don’t allow room to languish. When your employees are a resource that receives constant cultivation and development, it’s possible that you will grow some of the best people out of your organization. It generates its own energy.

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Team millennials Innovation New York 88

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

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DC Chicago millennials Washington 122

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Organize volunteering opportunities. New Member Acquisition. Staying Relevant.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Organizer: Wicket. 3 Keys to Growing Your Organization with Content. More info/register.

Social Media 170

Social Media Arizona millennials Proposal 170

EventMobi: Association Events

SEPTEMBER 13, 2023

What do you hope your members feel when they think about your organization? One of the keys to saving money as an organization is putting effort into member retention. Membership experience ultimately defines the value of your organization. So how do you improve your member experience? Member engagement. Streamlined.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

FEBRUARY 8, 2011

Is Boomer Leadership Failing Millennials? Millennials have been pushing my buttons lately, but in a good way. This week I read a post by another Millennial blogger, Josip Petrusa – Attracting Millennials to Your Event and Why You’re Failing at It. Read more…. He wrote of a recent PCMA conference.

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Press Release millennials Social Media Leadership 150

SBI

JULY 2, 2021

The success of any membership organization is built on the basics. If the answer is no, all the marketing in the world won’t help. The last year has seen new emphasis placed on the need to include more BIPOC (black, indigenous, and people of color) individuals in positions of leadership in all levels of society.

Leadership 98

Leadership millennials Course Education 98

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. If your organization has a webinar or educational event coming up, please send me the link. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar. 1 CMP credit.

DC 120

DC millennials North Carolina Washington 120

Association Success

OCTOBER 26, 2020

By 2025, Millennials will account for 75 percent of the American workforce. By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles and indeed, Generation Alpha will be leaving school and starting their own careers. Do you know who your members will be 10 years from now? Meet them where they are.

millennials 78

millennials Recruiting Recruitment Committee 78

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. Mon 12/16 at 1 p.m.

Raleigh 259

Raleigh Review Class Education 259

Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

millennials 132

millennials Committee Wisconsin Certificate 132

Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Virtual conferences survey. Quick hits.

Tampa 200

Tampa Revenue Education Content 200

Nimble AMS

DECEMBER 5, 2022

Try creating roles in which volunteers can connect more members to your organization, like a moderator or ambassador. A great way to increase member engagement in your organization is to develop your mentoring program. You’re not alone! Your members want to connect! Mentoring program.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Reid All About it

MAY 13, 2016

Speaker: Amanda Myers, Director of Product Marketing, Abila. – How to Move Past the “Millennial” Conversation & Actually Change Your Association. The Millennial generation are now the largest segment of the workforce–a title they’ll hold for decades. Host: ASAE Marketing Council Section. Host: Abila.

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

Eric Lanke

MAY 22, 2017

Research demonstrates that millennials think about and define diversity in significantly different ways than members of previous generations. Millennials are more focused on "cognitive diversity, or diversity of thoughts, ideas, and philosophies." For me, there were several key concepts. Here's one. Diversity is contextual.

Class 100

Class Wisconsin millennials Leadership 100

Virtual

APRIL 30, 2015

and global standards-focused organizations. In talking to these individuals, I've found many who share a deep concern that standards-focused organizations are “graying” and that in order to sustain and grow their groups, they need to attract a younger, more diverse membership. For most, it’s definitely not their first “rodeo.”.

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millennials Committee Technology Leadership 100