Higher Logic

JUNE 6, 2019

Some organizations choose to build their communities via social media platforms like Facebook or LinkedIn because they’re free and easy to get started. Social media communities like Facebook or LinkedIn groups don’t give you many community management tools. For some, this short-term solution is suitable.

Tips 136

Tips Social Media Revenue Content 136

Higher Logic

JANUARY 23, 2018

Social networks like Facebook and LinkedIn offer groups, while association and customer management platforms offer community add-ons. Platforms that let people import profile information from LinkedIn, reply to discussions via email, and subscribe to notifications for their preferred content are good choices.

Social Media 195

Social Media Software Revenue Project 195

Higher Logic

SEPTEMBER 18, 2015

One or two is fine – we have a LinkedIn plug in on our platform to bring in LinkedIn information to our HUG community site – but having too many just increases the number of loopholes a hacker could jump through. In general, give your members the least amount of permissions possible without restricting them completely.

Software 120

Software System Tools Examples 120

Higher Logic

MAY 17, 2016

In addition to your own site, you can post content on Medium or LinkedIn – or, if you form the relationships, on sites like Huffington Post or Forbes. People are still sharing it on Facebook, LinkedIn, and Twitter a year later. Repost in popular places. Promote on email, communities, and social media.

Tips 185

Tips Content Education Social Media 185

Higher Logic

SEPTEMBER 2, 2015

Start by giving points for something as simple as uploading a profile picture, and award ribbons for an easy task, like adding your LinkedIn or Twitter URLs. Encourage member blogging, as well as resource sharing on their personal social media outlets (Twitter, Facebook, LinkedIn).

Social Media 120

Social Media Recruiting Recruitment Resources 120

Higher Logic

MAY 1, 2020

Another idea is to let your audience know you’ll be randomly awarding prizes, like gift cards, a coupon code for a free course, or LinkedIn Premium memberships to participants on threads throughout the day. Ask for Attendee Feedback.

Tips 293

Tips Library Tools Communications 293

Higher Logic

MAY 23, 2019

For example: Complete your member profile in our online community (with a link asking them to import their profile from LinkedIn or simply upload a bio and photo). Be clear and direct about the action you want your members to take. Can you provide one fun fact about yourself others may find interesting?

How To 226

How To Process Tips Tools 226

Higher Logic

MARCH 24, 2016

In fact, negative comments are usually a great opportunity for an organization to demonstrate transparency and a culture of openness in a controlled area, rather than in places like Facebook, LinkedIn or Yelp where you have no control. Unlike general social platforms, like LinkedIn, Facebook or Twitter, branded communities are self-selecting.

Guidelines 120

Guidelines Social Media Products Process 120

Higher Logic

MAY 22, 2018

Additionally, by using a secured, online discussion space instead of a public social networking site like Facebook or LinkedIn, you’re giving them the privacy they need to openly share. The privacy a community creates provides a space for members to open up, connect, and express themselves.

Library 153

Library Resources Products Project 153

Higher Logic

FEBRUARY 4, 2016

We’ve all been part of a similar experiment -- think of all big social media outlets or online communities: Reddit, Quora, Twitter, LinkedIn, Facebook, etc. Pick your poison -- Facebook, LinkedIn, Reddit, Quora, your organization’s community -- it hasn’t been around for longer than 15 or 20 years. What did that look like?

Conference 120

Conference millennials Social Media Software 120

Higher Logic

JANUARY 27, 2020

Follow Bill on LinkedIn. Follow Matt on LinkedIn. Follow Jennifer on LinkedIn. Follow Shana on LinkedIn. Follow Jason on LinkedIn. Follow Kristina on LinkedIn. Now, he's head of Structure3C, a community strategy firm. Matt Lawson. Matt’s current role: Online Community Manager at Genesys. Jennifer Richards.

Software 317

Software Industry Strategy Social Media 317

Higher Logic

APRIL 18, 2017

From college achievements to LinkedIn profiles, people are very conscientious about what’s on their resume and how they can make it more impressive. While they’re volunteering, you can help by introducing them to people who have similar backgrounds or have taken similar career paths. Build Out Their Resume.

Recruiting 256

Recruiting Recruitment Industry Leadership 256

Higher Logic

AUGUST 27, 2015

Rather than just using a social networking site like LinkedIn, an online community can help create deeper connections amongst people who have similar interests or roles within their organizations. Through private, searchable conversations and online libraries, communities provide more security and easier access to conversations.

Library 120

Library Industry Education Resources 120

Higher Logic

MARCH 1, 2016

Previously the organization tried using LinkedIn, but that wasn’t a friendly platform for work hours (with the stereotype being it’s a place to network and find a new job). SAE wanted the new community to be friendly for a corporate entity during work hours — it should be easily accessible at any time for members to chat and engage.

Industry 120

Industry Resources Team Process 120

Higher Logic

SEPTEMBER 1, 2015

Currently there are 114, 657+ open positions for community managers on LinkedIn – New York City, San Francisco and Los Angeles rank as the top three cities in the United States. Are you looking to hire a community manager for your online community? You’re not alone. In fact, the search is on. So what's your status?

Los Angeles 120

Los Angeles San Francisco New York City United States 120

Higher Logic

FEBRUARY 20, 2017

LinkedIn, Twitter, Facebook and a professional community). Back in the day - meaning the ’80s and ’90s - it was a big deal if you belonged to one online community. Computers were expensive and internet access cost about $3 a minute. Now, the average professional belongs to three to five online communities (e.g.

Industry 224

Industry Cost Marketing Tools 224

Higher Logic

APRIL 13, 2017

Start your side-hustle community on the platform of your choice, such as Facebook, LinkedIn, Slack, or Instagram. It’s also a great way to demonstrate talent if you don’t have professional community management experience.

How To 180

How To Revenue Member Engagement Content 180

Higher Logic

FEBRUARY 20, 2018

Alleviate your members’ fears about oversight by moving substantive conversations and interactions off public sites like Facebook and LinkedIn. How to Tackle It. Instead, put them in a private platform where your association has tighter security controls and content ownership.

How To 221

How To Technology Industry Resources 221

Higher Logic

JULY 27, 2016

As a Skimm’bassador, you receive special perks, like access to a private LinkedIn group for networking. Skimm, the email newsletter, does an excellent job of motivating their ambassadors by creating a strong community.

Newsletter 120

Newsletter Recruiting Recruitment Content 120

Higher Logic

OCTOBER 6, 2015

Between blogs and books, Twitter feeds and LinkedIn influencers, it’s hard to know where to start for good community resources. The internet is awash in resources and it can be overwhelming. Plus, in an age where everyone is a “journalist,” it’s hard to know what counts as credible.

Sample 120

Sample Resources Industry Video 120

Higher Logic

SEPTEMBER 27, 2016

Bonus Benefit: I got many responses requesting the badge/ribbon file so members could upload it to their LinkedIn profiles, include it in their email signatures, etc. But their profile and engagement also helps your organization, by giving you more data to learn from.

Directory 120

Directory Tips Member Experience Member Engagement 120

Higher Logic

DECEMBER 10, 2015

Now, for real testing: If you don’t already have a LinkedIn or Facebook group, create one, start discussions and see how engaged people are. Next, talk to the people it’s for to gauge their interests (Another reason it’s important to know your audience). How do their answers stack up to your hypothesis?

Social Media 120

Social Media Recruiting Recruitment Analysis 120

Higher Logic

SEPTEMBER 12, 2019

You’re scrolling through LinkedIn, when you see your main point of contact at an account has left the company or gotten a new title. Are they dissatisfied with your support team? Once you've identified the base issue, take steps to resolve your customer’s issue, if possible. Organizational Changes at the Account.

Review 120

Review Products Survey Maine 120

Higher Logic

MARCH 3, 2016

Unlike Facebook or LinkedIn groups, you can create various security and privacy settings in many community platforms. And, with streamlined platforms, you won’t have to worry about optimizing two different sites -- everything is optimized, creating an easy, accessible experience. Secure collaboration.

Tools 120

Tools Project Newsletter Process 120

Higher Logic

OCTOBER 18, 2016

Often, online identity is framed as an either-or decision -- either it’s completely connected to your “real identity” (including your Facebook page, LinkedIn account and everywhere else) or you’re completely anonymous and untraceable. But is this either-or way of framing the conversation the only way to look at identity online?

Review 120

Review Products Member Engagement 120

Higher Logic

MAY 8, 2019

If you've ever been bombarded by communications from groups on social media platforms like Facebook and LinkedIn, you know how wonderful it is being given the option to decide within your settings how often you want to receive communications within each group. The Basics + Benefits. Tip #2: Let Association Members Choose Email Frequency.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

MARCH 7, 2016

A big plus for being a Skimm’bassador are invitations to a secret Facebook group, LinkedIn group, internships and job opportunities. But swag can only take your ambassadors so far -- the thrill of a new magnet or t-shirt quickly wears off. Ever heard of an AFOL?

Newsletter 120

Newsletter Products Social Media Price 120

Higher Logic

MAY 14, 2019

Facebook or LinkedIn has a leg up here because members already have their profile information and photo set when they join the group, so you’ll have to do a little catch-up work if you’re moving them from social media. Ever have a good conversation with someone you couldn’t see, hadn’t met and didn’t know anything about? Probably not.

Tips 120

Tips Social Media Communications Software 120

Higher Logic

APRIL 6, 2016

Organizations often start community building on LinkedIn, since it’s free and an excellent platform for professional networking. In fact, depending on your industry, customers or members may have already created a networking group on LinkedIn. If you’re community is small, Facebook or LinkedIn could work for now. Facebook.

Tools 120

Tools Revenue Resources Content 120

Higher Logic

FEBRUARY 1, 2016

Facebook and LinkedIn groups -- not Facebook and LinkedIn as a whole -- increasingly fit The Community Roundtable’s definition of community. But sometimes social media feels like community, doesn’t it? And sometimes it’s hard to make your online community interact as a community should. Twitter -- a rare bird. Is Twitter a community?

Social Media 120

Social Media Content Examples Leadership 120

Higher Logic

MARCH 24, 2020

We also frequently share learning resources and relevant industry news on our other platforms, so be sure to follow Higher Logic on LinkedIn, Twitter , and Facebook. For example, in under two minutes each, you can get a great visual lesson on the following topics: Watch | Member Retention Strategy. Watch | Member Focused Events.

Library 219

Library Products Video Course 219

Higher Logic

SEPTEMBER 5, 2017

It allows you to manage between three and 50 accounts across Instagram, Facebook, LinkedIn, and other sites. Haven’t tried it yet? This is probably one of the most affordable scheduling tools for social media platforms. It also provides insights and reporting. Similar to: Buffer and Post Planner.

Membership Management 168

Membership Management Products Cost Content 168

Higher Logic

DECEMBER 19, 2017

For example, blogs can be published on your community and then shared on Facebook, LinkedIn and Twitter. What channels does your target audience use and which ones make the most sense for your preferred content format? Develop a channel plan and decide which channel you want to be the “source” of your great content.

Content 227

Content Marketing Social Media Process 227

Higher Logic

JUNE 18, 2019

Be sure to follow Higher Logic's Facebook , Twitter , LinkedIn , and Instagram to see more photos and videos from this trip! Want to learn more about what Higher Logic is up to? Subscribe below to stay in the loop.

Houston 244

Houston Team Project United States 244

Higher Logic

AUGUST 29, 2017

Start by including a link to your website in the bio or ‘about us’ section of Twitter, Facebook, LinkedIn, and Instagram. Website promotion doesn’t have to be expensive. You can promote your website for free using your social media accounts. You can also use paid promotions to get more eyes on your website.

Revenue 174

Revenue How To Content Project 174

Higher Logic

JANUARY 10, 2017

Like an email address, or a LinkedIn photo. Would that draw any reaction at all? If we’re honest, we all know that we routinely draw multiple, broad conclusions from a single piece of information. This is an example of implicit bias. How implicit bias affects communities. They impact our understanding, actions, and decisions.

Guidelines 120

Guidelines Class millennials Examples 120

Higher Logic

APRIL 13, 2016

Not only does Buffer help you manage your Twitter, Facebook and LinkedIn accounts, but it learns when the optimal publishing time is for your specific audience. Managing social media is about more than just writing quippy tweets or relevant Facebook updates -- timing is key.

Tools 120

Tools Cost Video Social Media 120