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SEPTEMBER 22, 2023

TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Gen Z education. Next gen websites. Mon 9/25 at 8 a.m.

LMS 266

LMS Revenue Education Strategy 266

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SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. LMS/CRM integration.

LMS 329

LMS Montana Revenue Price 329

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FEBRUARY 2, 2024

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Robert Barnes, CAE, CEO, bettybot Tue 2/6 at 12 p.m. – Credit card processor. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

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JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface.

Atlanta 195

Atlanta millennials Price Technology 195

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. The conveners—501Works, Achurch Consulting, Barbara J. Selecting and implementing an AMS is not for the faint of heart.

Certificate 281

Certificate Price Tools Technology 281

Fonteva

MARCH 16, 2022

With so many eLearning and professional development opportunities available on the market— through associations, employers, and even private companies such as LinkedIn and Udemy— it’s not surprising if you’ve seen a decrease in engagement. Solution: Invest in an LMS that is designed to drive engagement.

LMS 52

LMS How To Price Course 52

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MARCH 8, 2019

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Don’t wait until your LMS implementation is nearing the end to figure out what kind of reports you need. The time for discussing reporting requirements is way back before you even select an LMS platform.

LMS 170

LMS Price DC Washington 170

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JANUARY 8, 2021

Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. Jodi Harris, Content Marketing Institute ). Amy Gitchell, Marketing Specialist, GrowthZone AMS.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

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JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Learn how to build a content library, get started with an LMS, and motivate your members to join in the program. The deadline is February 2. Presenter: Dan Berger, Founder and CEO, Social Tables.

LMS 174

LMS Price Revenue Technology 174

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AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

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AUGUST 11, 2023

TopClass LMS suggests your association offer management training programs for industry professionals. Fri 8/11 at 12:30 p.m.* – Conversations with Champions Each conversation features an AWTC leader or AWTC Award winner, followed by breakout rooms with changing topics (selected by our featured guest). Caputo, J.D. 1 CAE credit.

Chicago 195

Chicago Certificate Marketing Content 195

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: QiqoChat Guest: Brian Scott of ClearTone Consulting and 501CISO Wed 11/8 at 12 p.m. More info/register.

Tools 272

Tools Strategy Revenue Technology 272

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term.

LMS 276

LMS Pennsylvania Innovation Education 276

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Achurch Consulting describes six different models for remote work as well as the pros and cons of each. Lisa Block, Velvet Chainsaw Consulting ). Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc.

San Diego 370

San Diego Price Strategy Education 370

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SEPTEMBER 17, 2021

Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Presenter: Keneisha Williams, Founder, Speaker, Consultant, Black in Events. Host: American Marketing Association.

Content 195

Content LMS District of Columbia Tips 195

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. How to Master AMS Selection from Your Home Office. Innovation and membership growth. Mon 11/9 at 3 p.m.

Learning Management System 285

Learning Management System Education Communications Technology 285

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SEPTEMBER 1, 2023

TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227

Revenue Survey Education Strategy 227

GrowthZone

MARCH 13, 2021

This article will help you compare and evaluate the best association management software currently on the market. . Select an AMS that will meet all of your organizational needs, such as: member database, email system, convenient billing and payment options, event planning, and website building. Monthly pricing.

Software 148

Software Association Management Price Membership Management 148

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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MAY 26, 2023

“Through this acquisition, 501Works will leverage and re-energize the ReviewMyAMS experience and extend the existing platform with new tools and resources that will help associations through the challenging task of selecting, implementing, and adopting AMS solutions.” 1 CAE credit. More info/register. 1 CMP credit. More info/register.

Technology 195

Technology Education Arkansas Leadership 195

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OCTOBER 16, 2020

He describes several issues you should consider during AMS research and selection. Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. Green beans are all over the farmers market right now. Content audit.

Indiana 221

Indiana Review Education Conference 221

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. Demystifying API.

Chicago 200

Chicago Newsletter Mooc Education 200

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MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. They explain how to use AMS data for planning and marketing events. Sponsorship strategy.

Revenue 227

Revenue Chicago Leadership Education 227

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MAY 5, 2023

Achurch Consulting says it’s time to rethink and repair your organization’s broken meeting culture by adopting meaningful and mindful meeting practices. Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Now, all you irregular flossers, I implore you to read my PSA.

Chicago 205

Chicago Education Certificate Revenue 205

Leading Learning

AUGUST 20, 2020

In this post, we aim to highlight and categorize a range of platform options and also to provide guidance on how to go about selecting a virtual conference platform. Additionally, we urge anyone involved in selecting a platform not to rely solely on features. Often used more for marketing / lead generation events.

Conference 52

Conference LMS Learning Management System Video 52

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FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Host: Grype Speaker: Dr. Michael Tatonetti, Founder and CEO, Pricing for Associations Wed 2/8 at 7 a.m. Hero worship. More info/register. More info/register. 1 CAE credit.

LMS 40

LMS Video Technology Revenue 40

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MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Integrating Your AMS & LMS: Bridging the Gap. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium.

Arlington 170

Arlington DC Washington LMS 170

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AUGUST 14, 2020

Exhibitors were psyched about the numbers, so provide free education for members—or a decent selection of education, for example, keynotes, game changers and basic-level sessions. and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.). But, an option for the future could be tiered registration.

Montana 370

Montana Conference Education Tips 370

GrowthZone

JUNE 21, 2021

Selecting a chamber of commerce software platform that meets all your needs – chamber member database, email system, billing and payment options, chamber event platform, chamber of commerce website builder, and other valuable benefits – can be challenging. Marketing automation. Email marketing. FEATURES: Marketing.

System 148

System Software Directory Membership Management 148

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JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. Host: Fridays@4 Speaker: Tina Erickson, Erickson Coaching & Consulting *All events are online at Eastern Standard Time unless otherwise noted. WBT Systems suggests ways to find these folks and introduce them to your association and education programs.

Learning Management System 41

Learning Management System Education Committee System 41

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JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Customer/member personas.

Education 39

Education Price Tools Technology 39

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MARCH 16, 2018

The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. Digital Marketing Strategies for the Event Planner, Part 1. Presenter: Karen Baker, 23-year veteran of strategic, brand and experiential marketing. It’s so spot on. Tue 3/20 at 2 p.m.

eBook 46

eBook Social Media DC Content 46

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APRIL 17, 2020

Since mid-March, Liz Lathan, CMP, has run, participated in, and consulted on virtual events of all types. Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. Ann Gynn, Content Marketing Institute ).

North Carolina 44

North Carolina Montana Revenue Content 44

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JUNE 22, 2018

I’ve learned over the years that identifying and prioritizing your requirements is the most important step in any technology selection process. WBT Systems explains how to develop really good LMS requirements. Presenter: Jeff Hurt, Executive VP, Education & Engagement, Velvet Chainsaw Consulting. 1 CAE credit. 1 CAE credit.

System 30

System Charlotte Education Member Engagement 30

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APRIL 20, 2018

You might want to take a look at this post from LMS provider WBT Systems about the benefits of outsourcing instructional design. Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. Host: ASAE Marketing Section Council. 1 CAE credit.

Social Media 37

Social Media Chicago Tools Washington 37